Most people know what they want to say.
Very few know how to say it in a way the brain listens.

That gap is where careers stall, sales collapse, teams resist, boards drift, and opportunities disappear.
The disconnect happens fast.
In the first 3 seconds.

I teach Human Influence and the mechanics of that moment.

The 3-Second Sale is the split-second where someone decides to trust you, follow you, or buy from you.
It has nothing to do with persuasion and everything to do with how the nervous system reads your presence, your voice, and your intent.

I am one of the only people who teaches both the neuroscience of that moment and how to execute it in real-world, high-stakes environments.

Why my work is different:

I am Master Certified in
• RRT (Rapid Resolution Therapy). I can identify and clear threat responses at the neurological level
• NLP. I understand cognitive patterning and the language structures that shape decision-making

And I closed 140 million dollars in Fortune 100 sales, proving that influence is not theory. It is a skill that wins or loses millions depending on how you use it.

Most neuroscience practitioners cannot sell.
Most sales trainers cannot explain the brain.
I do both.

Every leader makes a sale. You are selling vision.
Every parent makes a sale. You are selling behavior change.
Every negotiator makes a sale. You are selling your position.
Every entrepreneur makes a sale. You are selling ideas, offers, and direction.

When you master the first 3 seconds, you master all of it.
Sales, leadership, influence, negotiations, communication, and every moment where the stakes are human.

I teach the neuroscience and the execution.
Influence without pressure.
Sales without force.
Trust without effort.

If this speaks to the part of you that knows you were built for more powerful rooms, send me the word sale and I will show you what comes next.

Shari Lueck

PB Communications

Writer: 
•White papers & blog posts for mailing.com, Phoenix, AZ, November 2017-present; 
•"How to Be a Profitable Envelope Business" white paper for Memjet, San Diego, CA, September 2018;
•"Geomarketing" section in "Direct Marketing Guide 2018" for International Postal Corp., Brussels, Belgium, August 2018; 
•"How Personalized Maps Add Value to Your Direct Mail" white paper for locr, Braunschweig, Germany, March 2018; 
•articles for PRINTING United Daily at PRINTING United conference, October 2019; 
•articles for Expo Daily at SGIA Expo, October 2018 & 2017; 
•articles for The Daily PRINT at PRINT17 conference, September 2017; 
•retail/ecommerce industry research and reports for NAPCO Research, Philadelphia, PA, 2018-present

Live Event Host & Speaker: 
•"Omnichannel Marketing Trends in America for 2018 and Beyond" and "What's Working Now in American Direct Mail", sessions for Media Production Days conference, Fachverband Medienproduktion, Dusseldorf, Germany, April 2018; 
•"15 Proven Ways to Boost Your Direct Mail Response", webinar for Suttle-Straus, Waunakee, WI, January 2018

Video Writer & Host: 
•"How to Create: HIGH-RESPONSE ENVELOPES" for Memjet, San Diego, CA, September 2018; 
•"Engaging Envelopes", 12-part vendor-sponsored series for Target Marketing, Philadelphia, PA, November 2017-January 2018

Content Creator: Providing Direct Marketing Expertise to Print Professionals

Who’s Mailing What!

Provide marketing content (blog posts, videos, social media posts, introduction to monthly newsletter) to revived Who's Mailing What!; Creator & Host,"Meet the Mailers" video podcast series (2021-present)

Direct Mail Evangelist

NAPCO Media

Archivist: 
•Expert, competitive analysis of direct mail (printing techniques, copy, offers, designs, incentives, formats) in over 200 industry categories, including financial services, retail & e-commerce, nonprofits, B2B, telecom, insurance, travel, healthcare
•Thousands of direct mail packages & email campaigns analyzed & curated for subscription website, including more than 1,700 Grand Controls (highly profitable controls in the mail for 3 years or more)

Customer consultant: 
•Authoritative and individualized service to paid clients on direct mail trends, tactics, and best practices for various print formats, companies, and industry verticals

Writer: 
•Articles, blog posts, custom research projects, and paid reports for Today @ Target Marketing e-newsletter, 2015-2017; Total Retail Report e-newsletter, 2015-2017; NonProfit PRO Today e-newsletter, 2016-2017; Who's Mailing What! Report e-newsletter, 2012-2015; Inside Direct Mail Weekly e-newsletter, 2009-2012; judge & writer, Fundraising Success Magazine's Gold Awards, 2006-2016

Video Creator, Writer & Host: 
•"Who's Mailing What!" series, 2011-2017; 
•"Who's Mailing What! Confidential" series (Co-Host with Printing Impressions), 2016-2017

Live Event Host & Speaker: 
•Target Marketing and Direct Marketing IQ webinars and virtual conference sessions, 2013-2017; 
•Ricoh Engagement Marketing Executive Symposium, November 2016; 
•ANRO & HP Open House, November 2016; 
•AWAI Copywriting Bootcamp, October 2016; 
•Greater New York Postal Customer Council National PCC Day, September 2015; 
•Epicomm (now Idealliance) New York Chapter Meeting, September 2015

Director, Who's Mailing What!: Delivering Direct Mail Expertise to Marketing Professionals

Isn't this an exciting time to be in print and marketing? 

I can help your company adapt and thrive by working with you to create white papers, blog posts, video scripts, and presentations that boost sales of your printing, direct mail, and marketing solutions. 

My 20+ years of experience working with marketers and printers – and personally reading (and writing about) thousands of direct mail campaigns - gives me a unique perspective on both industries.
 
While keeping a solid grounding in time-tested strategies and tactics, I also embrace the printing and marketing technologies that promise (and deliver) measurable results, individualized messaging, and the power of ink on paper.

I love to talk about mail & print, email, the web ... and how they all fit together. But I love delighted customers and successful clients even more. So let’s see how we can work together to drive higher response, build your brand, or inspire your audience. Please message me here to connect. I look forward to hearing from you! 


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The Battle

Shari Lueck

Paul Bobnak

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