Most people know what they want to say.
Very few know how to say it in a way the brain listens.

That gap is where careers stall, sales collapse, teams resist, boards drift, and opportunities disappear.
The disconnect happens fast.
In the first 3 seconds.

I teach Human Influence and the mechanics of that moment.

The 3-Second Sale is the split-second where someone decides to trust you, follow you, or buy from you.
It has nothing to do with persuasion and everything to do with how the nervous system reads your presence, your voice, and your intent.

I am one of the only people who teaches both the neuroscience of that moment and how to execute it in real-world, high-stakes environments.

Why my work is different:

I am Master Certified in
• RRT (Rapid Resolution Therapy). I can identify and clear threat responses at the neurological level
• NLP. I understand cognitive patterning and the language structures that shape decision-making

And I closed 140 million dollars in Fortune 100 sales, proving that influence is not theory. It is a skill that wins or loses millions depending on how you use it.

Most neuroscience practitioners cannot sell.
Most sales trainers cannot explain the brain.
I do both.

Every leader makes a sale. You are selling vision.
Every parent makes a sale. You are selling behavior change.
Every negotiator makes a sale. You are selling your position.
Every entrepreneur makes a sale. You are selling ideas, offers, and direction.

When you master the first 3 seconds, you master all of it.
Sales, leadership, influence, negotiations, communication, and every moment where the stakes are human.

I teach the neuroscience and the execution.
Influence without pressure.
Sales without force.
Trust without effort.

If this speaks to the part of you that knows you were built for more powerful rooms, send me the word sale and I will show you what comes next.

Shari Lueck

Upland InterFAX 

Lead Generation Manager 

OpenText

• Built regional marketing plans and GTM segments to support planned business growth.
• Cross-functional collaboration with sales leaders to ensure marketing and sales alignment.
• Orchestrated hi-impact integrated marketing campaigns and ABM programs that increased demand and qualified leads driven by digital marketing tactics and trade shows and events.
• Created campaigns in Salesforce to track leads, analyze performance, assess pipeline, and identify underperforming vendors.
• Drove marketing automation across regions, emphasizing lead nurturing, lead scoring, lead database management, and sales enablement.
• Presented data-driven reports to leadership, highlighting areas of success, improvement opportunities, and pipeline impact.
• Copywrote effective marketing messages that increased website traffic, demand, and marketing-generated opportunities.

Marketing Manager, Vertica

Resideo

• Led complex integrated demand and lead generation programs with defined KPIs, content creation, and creative development for internal stakeholders, including new product and service launches.
• Managed MDF program and distributor relations with channel manager, which increased revenue by 30%.
• Improved web presence through SEO, A/B testing, and digital advertising, increasing overall website traffic by 15%.

Marketing Manager

STRIVE

• Launched campaign during the pandemic that received nationwide attention, including a feature story on PIX11 News.
• Wrote effective communications and public relations materials that grew the company's presence nationally.
• Oversaw marketing and communication project workflow.
• Led the organization's social media marketing, email marketing, and digital initiatives.

Marketing and Communications Manager

NICE Actimize

• Grew America’s overall marketing pipeline to $61.6 million and $31.8 million in potential new client business. 
• Developed and executed go-to-market strategies, including branding, PR, launches, marketing materials, email/nurture, and digital 
campaigns.
• Managed trade shows and events participation and sponsorship opportunities.
• Evaluated all aspects of demand and lead generation program success, distribution to sales, and pipeline contribution in Salesforce.
• Launched SEO and SEM initiatives and a game-changing marketing campaign channel tracking system.

Honeywell

• Managed the creative development of external print and digital marketing assets for the U.S., Canada, and Latin America.
• Coordinated the development and launch of multilingual product demo apps for the sales team on iTunes and Google Play stores.
• Responsible for providing marketing communications support for major national accounts. 
• Oversaw localization of digital and print assets.

Marketing Communications Specialist

Adknowledge, Inc

Senior Marketing Communications Specialist

Coface

• Implemented clear and consistent corporate and brand messaging across all communication deliverables for U.S. and Canada.
• Wrote and edited press releases and articles; published on industry websites and trade publications.
• In charge of website content, brochures, company or business line fact sheets, corporate newsletters, and advertising content.
• Conceptualized and implemented lead generation e-mail campaigns for key business units, including analysis and distribution to regional managers; increased lead-to-conversion rate by 40%. 
• Managed the logistics and planning of all corporate events.

Data-driven marketing and communications professional with a proven track record of developing successful go-to-market strategies, generating leads, and driving revenue through effective tactics. I possess a keen eye for visuals and exceptional writing skills that enable me to create compelling content that resonates with diverse audiences.

Demand & Lead Generation | Customer Acquisition | Data Driven, Analytical thinker | Digital & Traditional Marketing | Budgeting & Allocation | Persuasive Copywriting & Content Development Skills | Brand Management | Project Management | Trade Show & Event Planning | PR & Social Media | Sales Collaboration | Critical Thinking & Decision-Making Skills | Self Starter | Efficient Under Pressure | Deadline Driven | Strong Work Ethic | Excellent Communicator

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The Battle

Shari Lueck

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