Most people know what they want to say.
Very few know how to say it in a way the brain listens.

That gap is where careers stall, sales collapse, teams resist, boards drift, and opportunities disappear.
The disconnect happens fast.
In the first 3 seconds.

I teach Human Influence and the mechanics of that moment.

The 3-Second Sale is the split-second where someone decides to trust you, follow you, or buy from you.
It has nothing to do with persuasion and everything to do with how the nervous system reads your presence, your voice, and your intent.

I am one of the only people who teaches both the neuroscience of that moment and how to execute it in real-world, high-stakes environments.

Why my work is different:

I am Master Certified in
• RRT (Rapid Resolution Therapy). I can identify and clear threat responses at the neurological level
• NLP. I understand cognitive patterning and the language structures that shape decision-making

And I closed 140 million dollars in Fortune 100 sales, proving that influence is not theory. It is a skill that wins or loses millions depending on how you use it.

Most neuroscience practitioners cannot sell.
Most sales trainers cannot explain the brain.
I do both.

Every leader makes a sale. You are selling vision.
Every parent makes a sale. You are selling behavior change.
Every negotiator makes a sale. You are selling your position.
Every entrepreneur makes a sale. You are selling ideas, offers, and direction.

When you master the first 3 seconds, you master all of it.
Sales, leadership, influence, negotiations, communication, and every moment where the stakes are human.

I teach the neuroscience and the execution.
Influence without pressure.
Sales without force.
Trust without effort.

If this speaks to the part of you that knows you were built for more powerful rooms, send me the word sale and I will show you what comes next.

Shari Lueck

‘Reframe the Lens’ enterprise sales framework has led multiple startups to exits / Enterprise Sales Leader $0➜$1.5B Proven / Sales Coach-Mentor / Pavilion Executive

- Led 200M MSP to 216% new-logo growth in 1st year (inherited 9% growth)
- Been branded a 'trusted evangelist.' It's a favorite compliment as my teams evangelize coupled with solid ROI business cases. I lead with outcome-driven strategies for our clients' executives.
- Grew an 18M startup to 290M ARR & eventual IPO, leading 645M in new revenue, with my teams averaging 137% of plan for ~8 years
- Managed teams ranging from 5-125 people (direct, 2nd and 3rd level) while maintaining avg LTV of 4:1
- Led revenue growth at four companies alone that each exceeded 200-300% annual growth
- Heavy ERP & MSP experience (Oracle/SAP), have managed NA and Global revenue teams

‘Reframe the Lens’ is my sales management approach that has helped lead multiple startups to exits. Collaborate with assertiveness yet with an empathetic client-centric approach...

Create hard-dollar business cases, then partner with senior execs (internal and external) to drive outcomes. This builds long-term client relationships and sustainable growth. No-nonsense and collaborative. I coach and mentor selling F500/F2000 executives (Security, IT, Finance, Operations, Supply Chain, Contact Center, Marketing, Procurement) and lead by example. My teams profitably and repeatedly exceed revenue expectations, while driving high client retention. Over the past 10+ years, my teams have averaged 146% of plan.

Expertise / Additional Experience: 
- Pavilion AI & Automation Strategies for GTM Leaders graduate (2025)
- Pavilion Executive CRO School graduate (2024)
- Executive Sales Leadership & Coaching / ROI Business Case Creation (It's All About Outcomes!)
- Disciplined expertise selling ROI-based outcomes in: Healthcare, Manufacturing (Discrete/Process), CPG, Financial Services (Banking/Insurance), Retail, Pharma, Telco, Distribution, Chemical/Oil & Gas
- Enterprise Cybersecurity, Artificial Intelligence, ERP, Cloud Infrastructure, MSP/MSSP, SaaS/IaaS, CoLo, Supply Chain automation, Contact Centers, Digital Transformation, Data Analytics, NL/ML/LLM, Order to Pay/Source to Pay

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Shari Lueck

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