Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

B2B SaaS | Content writer | Content editor

A brand storyteller with a keen eye for detail, I've been a writer, editor, and content marketer for the last 15 years. 


(Any views expressed on LinkedIn are my own and do not represent the official views of my employer.)

Satabdi Mukherjee

✨ Picked up my color pencils after ages, and I'm surprised at how hard it was to stay focused on the page. 

As a child, I would finish coloring book after coloring book, much to the exasperation of my parents who didn't think it was a productive activity but were indulgent enough to let me continue.

But now I kept fighting the urge to check my phone, looking for phantom notifications. I also agonized over which colors would look good together, and which ones would clash - as if I was coloring for an audience. (Maybe I was thinking about posting the finished piece on LinkedIn?)

The young me wouldn't think twice about the choice of colors. I would just let myself go with the flow.

This obsession with being "productive" all the time and seeking validation for every little task didn't always exist - at least for me. Years of scrolling through social media apps looking for my next dopamine hit seem to have done the damage. Ironic that I'm posting about it here, isn't it?

Coloring is supposed to help your brain develop focus. So here's me signing off for some quiet time with my color pencils, hoping to rediscover my love of coloring books. And no, I won't post the finished mandala here.

✨ Highly recommend Joanna Wiebe's LinkedIn course on Conversion Copywriting.

A few learnings that I thought would be useful to share:

💡 Two words that crush objections: "Even if"

Formula: [Desirable outcome] even if [objection]

Example:  

“Sell more online—even if you haven’t written a word since high school.”


💡 The You Rule:

Your copy isn’t about you. It’s about your audience.

Rewrite sentences to start with “You” or “Your.”

Example:

 ❌ “We offer virtual checkups.”

 ✅ “You can book a free 5-min virtual checkup today.”

 Small tweak. Big relevance.


💡 The PAS Framework 

Want copy that converts? Start with pain.

PAS = Problem → Agitation → Solution.

Example: 

For a vet clinic:

 ❌ “Book a checkup today.”

 ✅   

“Tired of rushed, impersonal vet visits? 
Waiting for hours only to see a stranger? 
Try Happy Pets—where everyone knows your pet’s name.”

✨  copywriting = science + empathy

I took Joanna Wiebe's course, "Conversion Copywriting" on LinkedIn recently. 

Her three-step process for writing copy that converts is:

1️⃣ Research & Discovery: Dig into VOC (voice of customer) data.

2️⃣ Wireframe & Write: Copy leads design.

3️⃣ Validate & Experiment: Test before scaling.


Our customers are better copywriters than us. 

Instead of brainstorming clever headlines, we should mine VOC data—the actual words customers use when they talk about their problems, desires, and decisions.

Why? 

Because VOC reveals:

 ✅ What motivates people to buy

 ✅ What objections stop them

 ✅ What language feels authentic (and converts)


How to collect VOC:

✅ Surveys: Ask “What was going on in your life that brought you here today?”

✅Customer interviews: 5–7 calls can uncover gold.

✅Review mining: Search Amazon/Yelp reviews for products like yours. Look for phrases like “tired of…” or “finally found…”

✅Sales call recordings: Listen for patterns in objections and excitement.


So your next winning headline is probably hiding in a customer review, not in your brainstorm doc.

✨ Stop guessing. Start listening.

Joanna Wiebe shared an anecdote about testing headlines in her LinkedIn Learning course, "Conversion Copywriting."

She ran a split test for a rehab center homepage. 

The control headline: “Your addiction ends here.”

Her team tested three more:

 ✔ A stat about recovery

 ✔ A testimonial

 ✔ And one line pulled straight from an Amazon book review: “If you think you need rehab, you do.”

Guess which one crushed it?

 That last one—written by a customer, not a copywriter.

 Result: 400% more clicks.

Why did it win? 

Because it spoke in the raw, real language prospects actually use when they’re in pain and searching for help. That’s the magic of Voice of Customer (VOC).

✨ Moral of the story: 

Stop guessing what sounds good. Start listening to what customers say. 

Your next high-converting headline might already be out there—in a review, a survey, or a sales call.

taplio

The Battle

Sharan Phillora

Satabdi Mukherjee

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taplio

The Battle

Sharan Phillora

Satabdi Mukherjee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Satabdi Mukherjee's LinkedIn Performance

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Performance ScoreSatabdi Mukherjee's LinkedIn Performance