Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

📆 February wrapped - Inspired by Ray Slater Berry

A month that somehow moved fast and slow 

The Professional Life (dslx)

3️⃣2️⃣ articles written this month
3️⃣6️⃣ LinkedIn posts created across client accounts
📚 Published new pieces across multiple client CMS platforms
😂 Continued our very serious role of sharing jokes in the dslx Slack
✈️ Booked flights for our upcoming Muntanya Màgica offsite trip!
🤝 Shared new job collaborations and opportunities inside the dslx Campus Slack community

The Personal Life (Bookish + balance)

📖 Went book shopping and added to the ever-growing TBR
🏃‍♀️ Ran a 5K marathon and lived to tell the tale
📚 Finally got a paperback copy of Ray Slater Berry book 'Golden Boy'. Now waiting patiently for that autograph
🌿 Trying to protect my evenings a bit more, with at least three walks a week to switch off
💬 Joined a LinkedIn posting challenge hosted by Hava Salsi in The H Spot
✍️ Published 15 posts on my own LinkedIn over the last three weeks (got a bit lazy this week, not going to lie)
💍 Got the amazing news about my friend Marta Gomez - Taylor 💚 wedding 

How was your February?

#MonthWrapped

Senior Writer & Editor @dslx | AI can’t do what we do

We did have fun. You just can’t tell from our faces. 

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In the picture: Armin Tanovic, Ella Webber and Ray Slater Berry
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#teamday #worklife #writersoflinkedin #dayinthelife

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Editing is just deleting sentences you were emotionally attached to.

Every writer knows the pain.

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#writinglife #contentwriting #b2bwriting #editing

Gathering tiny sparks of inspiration from the most random places possible

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#contentwriting #b2bwriting #copywriting #freelancewriter

The bar for content is no longer “helpful.” It’s “reliably useful for revenue.”

Our roles have shifted from Writer → content operator (research, structure, distribution, refreshes, repurposing).

What does that mean for every piece? We need to:
✅ pull real language (reviews, help docs, forums)
✅ map intent to decision (not keywords to headings)
✅ write for skim first, depth second
✅ add “proof blocks” (examples, screenshots, quotes)
✅ publish + refresh schedule (because ranking is maintenance)

What part of the “content engine” do you want to get better at this quarter?

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#contentwriting #b2bcontent #contentstrategy #seo #saasmarketing

We writers all have one thing in common: We can’t leave a perfectly fine sentence alone. 😅

Most of the time, I have an internal argument with my personalities about punctuation. One of them LOVES an em dash. The other one goes: “Don’t you dare. Keep it clean.”

And yes, there are more:

- I say “quick edit” like it’s a truthful phrase.
- I edit while I’m writing, so the doc moves at the speed of pain.
- I add “fix later” notes and somehow they survive until the final draft.
- I research one tiny detail and end up 17 tabs deep like I’m writing a dissertation.
- I cut “unnecessary words” and accidentally delete the only line with actual meaning.
- I do “one last pass” and it turns into a full personality change for the piece.

Anyway. That’s me.

What’s your toxic trait at work? 😅

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#writerlife #contentwriting #editing #copywriting #contentmarketing

Most AI content isn’t bad because it’s AI.
It’s bad because nobody bothered to be responsible for it.

Here’s how AI usually is used:
Prompt → paste → publish → blame “the algorithm” when it fails

Here’s how you should it instead:

▶️ stress-test structure (is the logic tight?)
▶️ generate counterarguments (what would a skeptical reader say?)
▶️ find missing steps (what did I assume the reader knows?)
▶️ create variations after the idea is great

AI can speed up execution, but it cannot replace taste, judgment, and context.

Do you use AI more for drafting, or for editing and thinking?

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#aicontent #contentstrategy #writingcommunity #b2bmarketing #contentmarketing #copywriting

Here’s how I use LinkedIn to its full potential (in 3 extremely easy steps)

Shaz: Spend a day with me on LinkedIn

You can do everything “right” and still not rank.

Here’s the pattern I see when a great article doesn't leave an impact:

1. It targets a keyword, not a decision
2. It explains the topic, but doesn’t answer the real question behind it
3. It has information, but no proof (examples, comparisons)
4. It looks like every other post on page 1

Here's a simple fix. Before you write, define the “reader’s next move.”
Subscribe? Book a demo? Shortlist tools? Copy a template?

Then you can write backwards from that. If your content is stuck, don’t rewrite the intro; rewrite the target outcome.

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#seo #contentmarketing #b2bmarketing #saascontent #copywriting #contentstrategy

At this point, LinkedIn is just one long group project where everyone keeps submitting the same AI post with slightly different line breaks.

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#LinkedIn #AIContent #B2BContent #MarketingStrategy #ThoughtLeadership

Editing your first draft is realizing...
Half the article was just you thinking out loud.

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#writinglife #contentwriting #editing #contentmarketing #b2bwriting

⚡️Empowering SaaS growth with a customer-centric mindset 🚀 Head of Account Management @FlyingCat😻 Passionate about fostering client success 🌟 Enthusiastic travel blogger 🗺️

Most agencies chase leads. 
The best ones build operations that do the selling for them.

14 years in, I've watched agencies either scale or implode. 
The ones that make it realize boring ops work is actually their greatest revenue driver.

'Cause when your operations work, your team makes cooler sh!t. 
Clients notice. They pay more, stick longer, and send their friends.

→ The agency founder trap:
⚠️ Scope creep devours your margins
⚠️ Your team makes the same mistakes over and over
⚠️ High client churn kills your cash flow
⚠️ You're the bottleneck in everything

The fix is to build foundational systems that scale.

→ I help 6-figure agency founders turn operations into their biggest growth lever.

⚡My track record: $20M+ in projects managed | 100s of SOPs built | 40% faster onboarding | 48% capacity boost | 33% faster delivery | +$250K ARR in upsells and renewals | +100 NPS scores from +20 clients 

Results: Better margins. Happier teams. Clients who bring you new business. A holiday where you don't have to check your emails (doesn't that sound awesome?!)

→ Ways we can work together:
🟡 Ops Audit: Deep dive + prioritized roadmap just for you
🟡 10-Week Sprint: We build your operational foundation fast
🟡 PM Coaching: I train your junior PMs to run your agency like a pro
🟡 Fractional COO: I become your operations partner and get your agency to the next level in 6 months

You get: Weekly strategy + async support + actual implementation + 10-15 hours back per week + measurable revenue improvements (aka more $$$ in the bank!)

⭐ Start here: Take the 5-min Agency Health Check and get your tailored roadmap: https://tally.so/r/wvqRRA

Ready to build operations that scale? Let's chat.

taplio

The Battle

Sharan Phillora

Pilar Suquilvide 😻

Followers

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taplio

The Battle

Sharan Phillora

Pilar Suquilvide 😻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

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Performance ScoreSharan Phillora's LinkedIn Performance