Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

📆 February wrapped - Inspired by Ray Slater Berry

A month that somehow moved fast and slow 

The Professional Life (dslx)

3️⃣2️⃣ articles written this month
3️⃣6️⃣ LinkedIn posts created across client accounts
📚 Published new pieces across multiple client CMS platforms
😂 Continued our very serious role of sharing jokes in the dslx Slack
✈️ Booked flights for our upcoming Muntanya Màgica offsite trip!
🤝 Shared new job collaborations and opportunities inside the dslx Campus Slack community

The Personal Life (Bookish + balance)

📖 Went book shopping and added to the ever-growing TBR
🏃‍♀️ Ran a 5K marathon and lived to tell the tale
📚 Finally got a paperback copy of Ray Slater Berry book 'Golden Boy'. Now waiting patiently for that autograph
🌿 Trying to protect my evenings a bit more, with at least three walks a week to switch off
💬 Joined a LinkedIn posting challenge hosted by Hava Salsi in The H Spot
✍️ Published 15 posts on my own LinkedIn over the last three weeks (got a bit lazy this week, not going to lie)
💍 Got the amazing news about my friend Marta Gomez - Taylor 💚 wedding 

How was your February?

#MonthWrapped

Senior Writer & Editor @dslx | AI can’t do what we do

We did have fun. You just can’t tell from our faces. 

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In the picture: Armin Tanovic, Ella Webber and Ray Slater Berry
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#teamday #worklife #writersoflinkedin #dayinthelife

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Editing is just deleting sentences you were emotionally attached to.

Every writer knows the pain.

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#writinglife #contentwriting #b2bwriting #editing

Gathering tiny sparks of inspiration from the most random places possible

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#contentwriting #b2bwriting #copywriting #freelancewriter

The bar for content is no longer “helpful.” It’s “reliably useful for revenue.”

Our roles have shifted from Writer → content operator (research, structure, distribution, refreshes, repurposing).

What does that mean for every piece? We need to:
✅ pull real language (reviews, help docs, forums)
✅ map intent to decision (not keywords to headings)
✅ write for skim first, depth second
✅ add “proof blocks” (examples, screenshots, quotes)
✅ publish + refresh schedule (because ranking is maintenance)

What part of the “content engine” do you want to get better at this quarter?

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#contentwriting #b2bcontent #contentstrategy #seo #saasmarketing

We writers all have one thing in common: We can’t leave a perfectly fine sentence alone. 😅

Most of the time, I have an internal argument with my personalities about punctuation. One of them LOVES an em dash. The other one goes: “Don’t you dare. Keep it clean.”

And yes, there are more:

- I say “quick edit” like it’s a truthful phrase.
- I edit while I’m writing, so the doc moves at the speed of pain.
- I add “fix later” notes and somehow they survive until the final draft.
- I research one tiny detail and end up 17 tabs deep like I’m writing a dissertation.
- I cut “unnecessary words” and accidentally delete the only line with actual meaning.
- I do “one last pass” and it turns into a full personality change for the piece.

Anyway. That’s me.

What’s your toxic trait at work? 😅

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#writerlife #contentwriting #editing #copywriting #contentmarketing

Most AI content isn’t bad because it’s AI.
It’s bad because nobody bothered to be responsible for it.

Here’s how AI usually is used:
Prompt → paste → publish → blame “the algorithm” when it fails

Here’s how you should it instead:

▶️ stress-test structure (is the logic tight?)
▶️ generate counterarguments (what would a skeptical reader say?)
▶️ find missing steps (what did I assume the reader knows?)
▶️ create variations after the idea is great

AI can speed up execution, but it cannot replace taste, judgment, and context.

Do you use AI more for drafting, or for editing and thinking?

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#aicontent #contentstrategy #writingcommunity #b2bmarketing #contentmarketing #copywriting

Here’s how I use LinkedIn to its full potential (in 3 extremely easy steps)

Shaz: Spend a day with me on LinkedIn

You can do everything “right” and still not rank.

Here’s the pattern I see when a great article doesn't leave an impact:

1. It targets a keyword, not a decision
2. It explains the topic, but doesn’t answer the real question behind it
3. It has information, but no proof (examples, comparisons)
4. It looks like every other post on page 1

Here's a simple fix. Before you write, define the “reader’s next move.”
Subscribe? Book a demo? Shortlist tools? Copy a template?

Then you can write backwards from that. If your content is stuck, don’t rewrite the intro; rewrite the target outcome.

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#seo #contentmarketing #b2bmarketing #saascontent #copywriting #contentstrategy

At this point, LinkedIn is just one long group project where everyone keeps submitting the same AI post with slightly different line breaks.

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#LinkedIn #AIContent #B2BContent #MarketingStrategy #ThoughtLeadership

Editing your first draft is realizing...
Half the article was just you thinking out loud.

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#writinglife #contentwriting #editing #contentmarketing #b2bwriting

Freelancer → agency owner → SaaS founder.

Now running Botster.io → an all-in-one tool that helps digital businesses extract, monitor, and weaponize web data.

Posting SaaS learnings, automation tricks, technical deep dives.

If you’re building anything online - you’ll probably find something useful here.

If you're looking to automate your business - text me, DMs are open.

Denis Grammakov

I just cancelled another $1,000/year Firecrawl subscription.

Moved all my scraping in-house. 

Not because Firecrawl is bad (it's great)

But because writing scrapers that update themselves with AI is now stupidly easy.

I describe the case.
Claude drafts the plan.
Codex pressure-tests edge cases.
Deploy.

That’s it.

In about an hour of coding I replaced 5 scrapers that were eating the entire subscription doing millions of requests.

Now they’re running on a single VPS, chewing through cheap proxies.

Clean. Controlled. Profitable.

And the best part?

The scraper is 100% mine.

No "buy more credits". Just code.

I’ll keep a couple $19/mo hobby plans around, they’re great when you need to blast 1,000 random URLs and extract some universal fields fast.

But all the low-hanging fruit WILL be trimmed.

$1,000/year tools starting to look very optional.

Denis Gramm

Solofounder @ Botster & StayAPI // B2B Web Scraping & Workflow Automation // I blog about my journey and findings

Legacy SEO tools are starting to look like a joke.

What am I paying $150/month for exactly?

Almost all my traffic comes from Search + AI.

Yet every month I open Ahrefs and it confidently shows me a big fat NOTHING 

except for a list of spam links, of course 

Thanks 🙏 

All of that while the site is growing and getting traffic.

Feels like a relic from the “10 blue links” era of Google.

No wonder new SEO / GEO SaaS startups are wiping the floor with these guys and raising funding left and right.

While the old dashboards are still pretending it’s 2016.

When they go extinct nobody will miss them

Cancelled my Cursor subscription.

Not using it anymore.

I rarely even look at the code - and even more rarely fix it myself.

When I do, VSCode is still perfectly fine.

Models are accessible directly and they work much better.

So I mostly live in Warp with a bunch of terminal windows open.

Plenty of free or better alternatives anyway:
Conductor, AutoClaude, and of course native apps.

AI gave us so many free and great solutions, there's no point in paying extra.

OpenClaw will bankrupt you if you're not careful.

I woke up to a cup of coffee and 15 notifications:

Rate limit reached
Switching to backup
Backup funds depleted
Retrying
Retrying
Retrying

Bruh.

AI agents are basically unsupervised interns with YOUR credit card.

While you sleep your “AI automation that replaced the entire marketing department” is speedrunning your bank balance.

Good thing I set hard limits.

Otherwise OpenClaw would’ve eaten my profit, my runway, and probably my house.

If you’re running AI agents, tattoo this on your forehead:

1. HARD CAPS
No soft warnings. No emails. Just kill the api key until its reviewed. 

2. LLM LAST. NOT FIRST.
If a script can do it for $0.002,
and you’re paying $0.12 for an LLM call -
it's time to rethink things. 

3. RETRY LIMITS
Three retries max.
After that fail, log and review.
“maybe next call will fix it” optimism is not going to work. 

Your agent is a toddler with a handgrenade. Act accordingly.

I had a few ideas for the updated StayAPI homepage.

Only one problem: 

I know NOTHING about animation.

(My top achievement is adding a snowflake script to my website in 2002)

So I described my ideas to Claude.

10 minutes and a few iterations later - done.

I suggested using some libraries but Claude said 'nah' and rawdogged it with pure vanilla JS + CSS keyframes.

EXACTLY how I imagined it!

How long would it take to find a freelancer for this?
How long would it take them to code this? 
How much would it cost?

Rhetorical questions.

After 90 days I’m still using OpenClaw.

Here are 4 things it actually does for me daily.

1 - Lead generation assistance

I built a pipeline on top of the Apollo API.

Now I can search, filter, enrich and deduplicate leads for StayAPI with a few Telegram prompts.

They get formatted and pushed straight into my Instantly campaigns.

2 - CRM connectivity

OpenClaw manages my Zoho Bigin CRM.

Once I get a new lead, OpenClaw picks it up, creates the person and company profiles in Bigin, and adds the proper deal card into the pipeline.

It then watches the cards, adds details as deals move through stages and makes sure they don’t go stale.

CRM stays the source of truth without me touching it.

3 - Project management autopilot

It monitors multiple Trello boards, watching over the development team and sending me updates and end-of-day summaries.

I can see which tasks moved and which ones have been stagnant longer than they should.

OpenClaw even pings devs by leaving comments and cross-manages boards across different languages (!!).

4 - Dev operations

It’s connected to my GitHub as a collaborator and helps me add or edit issues through voice or text messages via Telegram.

So bugs and feature requests go from
chat → GitHub → backlog

without friction.

At any point in time I can ask it any question about any codebase of mine and it will respond with a text or a voice message.

___

SO

Is it overhyped?

Not for me.
The quality and speed of my work went up.

Is it for everyone?

Definitely not.

Tokens get randomly spent.
Context gets lost.
App connections break.
There are plenty of bugs.

Is it worth trying?

You bet.

Is it true a 1000 agents can run your business? And do you need to buy a Mac mini?
No and no.

taplio

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Denis Grammakov

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taplio

The Battle

Sharan Phillora

Denis Grammakov

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

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