Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

📆 February wrapped - Inspired by Ray Slater Berry

A month that somehow moved fast and slow 

The Professional Life (dslx)

3️⃣2️⃣ articles written this month
3️⃣6️⃣ LinkedIn posts created across client accounts
📚 Published new pieces across multiple client CMS platforms
😂 Continued our very serious role of sharing jokes in the dslx Slack
✈️ Booked flights for our upcoming Muntanya Màgica offsite trip!
🤝 Shared new job collaborations and opportunities inside the dslx Campus Slack community

The Personal Life (Bookish + balance)

📖 Went book shopping and added to the ever-growing TBR
🏃‍♀️ Ran a 5K marathon and lived to tell the tale
📚 Finally got a paperback copy of Ray Slater Berry book 'Golden Boy'. Now waiting patiently for that autograph
🌿 Trying to protect my evenings a bit more, with at least three walks a week to switch off
💬 Joined a LinkedIn posting challenge hosted by Hava Salsi in The H Spot
✍️ Published 15 posts on my own LinkedIn over the last three weeks (got a bit lazy this week, not going to lie)
💍 Got the amazing news about my friend Marta Gomez - Taylor 💚 wedding 

How was your February?

#MonthWrapped

Senior Writer & Editor @dslx | AI can’t do what we do

We did have fun. You just can’t tell from our faces. 

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In the picture: Armin Tanovic, Ella Webber and Ray Slater Berry
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#teamday #worklife #writersoflinkedin #dayinthelife

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Editing is just deleting sentences you were emotionally attached to.

Every writer knows the pain.

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#writinglife #contentwriting #b2bwriting #editing

Gathering tiny sparks of inspiration from the most random places possible

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#contentwriting #b2bwriting #copywriting #freelancewriter

The bar for content is no longer “helpful.” It’s “reliably useful for revenue.”

Our roles have shifted from Writer → content operator (research, structure, distribution, refreshes, repurposing).

What does that mean for every piece? We need to:
✅ pull real language (reviews, help docs, forums)
✅ map intent to decision (not keywords to headings)
✅ write for skim first, depth second
✅ add “proof blocks” (examples, screenshots, quotes)
✅ publish + refresh schedule (because ranking is maintenance)

What part of the “content engine” do you want to get better at this quarter?

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#contentwriting #b2bcontent #contentstrategy #seo #saasmarketing

We writers all have one thing in common: We can’t leave a perfectly fine sentence alone. 😅

Most of the time, I have an internal argument with my personalities about punctuation. One of them LOVES an em dash. The other one goes: “Don’t you dare. Keep it clean.”

And yes, there are more:

- I say “quick edit” like it’s a truthful phrase.
- I edit while I’m writing, so the doc moves at the speed of pain.
- I add “fix later” notes and somehow they survive until the final draft.
- I research one tiny detail and end up 17 tabs deep like I’m writing a dissertation.
- I cut “unnecessary words” and accidentally delete the only line with actual meaning.
- I do “one last pass” and it turns into a full personality change for the piece.

Anyway. That’s me.

What’s your toxic trait at work? 😅

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#writerlife #contentwriting #editing #copywriting #contentmarketing

Most AI content isn’t bad because it’s AI.
It’s bad because nobody bothered to be responsible for it.

Here’s how AI usually is used:
Prompt → paste → publish → blame “the algorithm” when it fails

Here’s how you should it instead:

▶️ stress-test structure (is the logic tight?)
▶️ generate counterarguments (what would a skeptical reader say?)
▶️ find missing steps (what did I assume the reader knows?)
▶️ create variations after the idea is great

AI can speed up execution, but it cannot replace taste, judgment, and context.

Do you use AI more for drafting, or for editing and thinking?

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#aicontent #contentstrategy #writingcommunity #b2bmarketing #contentmarketing #copywriting

Here’s how I use LinkedIn to its full potential (in 3 extremely easy steps)

Shaz: Spend a day with me on LinkedIn

You can do everything “right” and still not rank.

Here’s the pattern I see when a great article doesn't leave an impact:

1. It targets a keyword, not a decision
2. It explains the topic, but doesn’t answer the real question behind it
3. It has information, but no proof (examples, comparisons)
4. It looks like every other post on page 1

Here's a simple fix. Before you write, define the “reader’s next move.”
Subscribe? Book a demo? Shortlist tools? Copy a template?

Then you can write backwards from that. If your content is stuck, don’t rewrite the intro; rewrite the target outcome.

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#seo #contentmarketing #b2bmarketing #saascontent #copywriting #contentstrategy

At this point, LinkedIn is just one long group project where everyone keeps submitting the same AI post with slightly different line breaks.

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#LinkedIn #AIContent #B2BContent #MarketingStrategy #ThoughtLeadership

Editing your first draft is realizing...
Half the article was just you thinking out loud.

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#writinglife #contentwriting #editing #contentmarketing #b2bwriting

QUANTUMM GROWTH

Founder

The Savage Humans

A Young Digital Marketer handling Business Operation at The Savage Humans. Possesses extensive experience in strategic planning, delivering improvements in processes, productivity, and costs. Moreover, we have an astute understanding of online marketing and are also experienced in strategizing, critical
thinking along with maintaining healthy customer relationship.
.
We are coming up with a Unique Platform that celebrates the Struggle of Entrepreneurs. We believe it is our struggle that binds us all together is more Human manner then the sole success will ever do.

Head Of Business Operations

IM Designs

Trusted By Brands Like Marriott, JLL, Prestige, Silver Coin & many more.
As a Digital Marketer have nurtured the brand's identity. Took care of the Sales & marketing part for the brand & worked with some of the prestigious clients.

Head Of Business Development

WittyFeed

Had the Honore to be associated and work with Partners Like Paytm, Micromax, TopBuzz, NewsDog, Hike, Xiaomi, Samsung and lot more.

Sr. Business Development Manager 

WittyFeed being the second largest content marketing platform in the World had provided the opportunity to work on Building a Unified Feed of Undiscovered, Informative and Entertaining Content.

Sr. Business Development Executive at WittyFeed

WittyFeed is like the Uber for the content industry where we serve as a platform for Publishers, Distributors and Readers of quality content.
The charticle and listicle platform have been ranked 295 by Alexa as of Oct. 17, 2016. The steady growing ecosystem gets about 100 million visitors per month. It is India's #1 ranked website as in July 2016 on Quantcast for unique mobile visitors.The company now operates at a swanky office located in the heart of Indore, with a young and dedicated team of people who believe that they are all champions.

Content Strategist

Building Powerful Personal Brand for CEO's while they Build their Business

I help soul-led coaches build personal brands without burnout.

If you're a coach, healer, or guide who's:

Tired of trying to "show up more" just to be seen

Craving alignment in your message, content, and energy

Ready to attract quality clients without chasing them

You're in the right place. 💛

After being a go-getter stuck in hustle culture, I redefined success on my own terms—with flow, clarity, and intuitive strategy. Now, I help you do the same.

Through a mix of energetic alignment, content clarity, and brand strategy that honors your nervous system, we simplify your visibility so that:

✔️ Your voice lands with depth
✔️ Your brand reflects your inner truth
✔️ You attract clients through resonance, not reach

Because your energy is your brand.
Your presence is the pitch.
And business gets to feel good.

✨ DM me “ALIGN” if you’re ready to create a brand that feels like home.

I’ve already helped my clients achieve this balance, and they’ve thrived, both personally and professionally.
Here’s what their result say:

→ Client A (Holistic Coach) – Shifted from inconsistent clients to closing 4 international deals in 6 weeks by building a consistent, soul-aligned personal brand—without burning out.

→ Client B (Founder) – Boosted online visibility by 60% in just 1 month, generating 3 inbound leads with ease and no cold outreach, while staying true to their values.

→ Client C (Wellness Coach) – Established herself as an authority in the wellness space, with a 45% rise in audience engagement within 4 weeks, all without sacrificing her energy or authenticity

→ Client D (Mindfulness Coach) – Reached $5K in just 3 months of personal branding without the pressure of daily posting, maintaining balance and peace along the way.

Now, I want to help you thrive too! 

You can build a business that reflects who you are, with no burnout, and still grow to new heights. 

✨ DM me “ALIGN” if you’re ready to create a brand that feels like home.

taplio

The Battle

Sharan Phillora

Shrutii Shrivastava🌻

Followers

Posts

Engagements

Likes

Performance ScoreSharan Phillora's LinkedIn Performance

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taplio

The Battle

Sharan Phillora

Shrutii Shrivastava🌻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSharan Phillora's LinkedIn Performance