Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

📆 February wrapped - Inspired by Ray Slater Berry

A month that somehow moved fast and slow 

The Professional Life (dslx)

3️⃣2️⃣ articles written this month
3️⃣6️⃣ LinkedIn posts created across client accounts
📚 Published new pieces across multiple client CMS platforms
😂 Continued our very serious role of sharing jokes in the dslx Slack
✈️ Booked flights for our upcoming Muntanya Màgica offsite trip!
🤝 Shared new job collaborations and opportunities inside the dslx Campus Slack community

The Personal Life (Bookish + balance)

📖 Went book shopping and added to the ever-growing TBR
🏃‍♀️ Ran a 5K marathon and lived to tell the tale
📚 Finally got a paperback copy of Ray Slater Berry book 'Golden Boy'. Now waiting patiently for that autograph
🌿 Trying to protect my evenings a bit more, with at least three walks a week to switch off
💬 Joined a LinkedIn posting challenge hosted by Hava Salsi in The H Spot
✍️ Published 15 posts on my own LinkedIn over the last three weeks (got a bit lazy this week, not going to lie)
💍 Got the amazing news about my friend Marta Gomez - Taylor 💚 wedding 

How was your February?

#MonthWrapped

Senior Writer & Editor @dslx | AI can’t do what we do

We did have fun. You just can’t tell from our faces. 

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In the picture: Armin Tanovic, Ella Webber and Ray Slater Berry
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#teamday #worklife #writersoflinkedin #dayinthelife

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Editing is just deleting sentences you were emotionally attached to.

Every writer knows the pain.

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#writinglife #contentwriting #b2bwriting #editing

Gathering tiny sparks of inspiration from the most random places possible

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#contentwriting #b2bwriting #copywriting #freelancewriter

The bar for content is no longer “helpful.” It’s “reliably useful for revenue.”

Our roles have shifted from Writer → content operator (research, structure, distribution, refreshes, repurposing).

What does that mean for every piece? We need to:
✅ pull real language (reviews, help docs, forums)
✅ map intent to decision (not keywords to headings)
✅ write for skim first, depth second
✅ add “proof blocks” (examples, screenshots, quotes)
✅ publish + refresh schedule (because ranking is maintenance)

What part of the “content engine” do you want to get better at this quarter?

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#contentwriting #b2bcontent #contentstrategy #seo #saasmarketing

We writers all have one thing in common: We can’t leave a perfectly fine sentence alone. 😅

Most of the time, I have an internal argument with my personalities about punctuation. One of them LOVES an em dash. The other one goes: “Don’t you dare. Keep it clean.”

And yes, there are more:

- I say “quick edit” like it’s a truthful phrase.
- I edit while I’m writing, so the doc moves at the speed of pain.
- I add “fix later” notes and somehow they survive until the final draft.
- I research one tiny detail and end up 17 tabs deep like I’m writing a dissertation.
- I cut “unnecessary words” and accidentally delete the only line with actual meaning.
- I do “one last pass” and it turns into a full personality change for the piece.

Anyway. That’s me.

What’s your toxic trait at work? 😅

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#writerlife #contentwriting #editing #copywriting #contentmarketing

Most AI content isn’t bad because it’s AI.
It’s bad because nobody bothered to be responsible for it.

Here’s how AI usually is used:
Prompt → paste → publish → blame “the algorithm” when it fails

Here’s how you should it instead:

▶️ stress-test structure (is the logic tight?)
▶️ generate counterarguments (what would a skeptical reader say?)
▶️ find missing steps (what did I assume the reader knows?)
▶️ create variations after the idea is great

AI can speed up execution, but it cannot replace taste, judgment, and context.

Do you use AI more for drafting, or for editing and thinking?

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#aicontent #contentstrategy #writingcommunity #b2bmarketing #contentmarketing #copywriting

Here’s how I use LinkedIn to its full potential (in 3 extremely easy steps)

Shaz: Spend a day with me on LinkedIn

You can do everything “right” and still not rank.

Here’s the pattern I see when a great article doesn't leave an impact:

1. It targets a keyword, not a decision
2. It explains the topic, but doesn’t answer the real question behind it
3. It has information, but no proof (examples, comparisons)
4. It looks like every other post on page 1

Here's a simple fix. Before you write, define the “reader’s next move.”
Subscribe? Book a demo? Shortlist tools? Copy a template?

Then you can write backwards from that. If your content is stuck, don’t rewrite the intro; rewrite the target outcome.

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#seo #contentmarketing #b2bmarketing #saascontent #copywriting #contentstrategy

At this point, LinkedIn is just one long group project where everyone keeps submitting the same AI post with slightly different line breaks.

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#LinkedIn #AIContent #B2BContent #MarketingStrategy #ThoughtLeadership

Editing your first draft is realizing...
Half the article was just you thinking out loud.

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#writinglife #contentwriting #editing #contentmarketing #b2bwriting

💡 In today's competitive digital landscape, businesses that neglect link building face numerous challenges, hindering their online success. 

Without a strategic approach to building high-quality backlinks, websites often suffer from poor search engine rankings and decreased organic traffic. 

This lack of visibility AI & traditional search makes it difficult for potential customers to find your business, ultimately leading to missed opportunities, reduced leads, and lost revenue. 

💡 Passionate and results-driven Link Building Specialist, dedicated to increasing website visibility and driving organic traffic for businesses and products. 

💡 With a strong background in SEO and digital marketing, Flow Agency specialises in crafting customised link building strategies tailored to your unique needs. 

💡 Flow Agency specialise in working with software startups looking for exposure and scaling up organic traffic.

💡 Our expertise includes identifying high-quality backlink opportunities, cultivating new relationships with industry influencers, companies and blogs in the same niche and leveraging content marketing to boost brand awareness.

💡 Schedule a free consultation call: boban@flow-agency.com

Boban Ilik

Your brand might be invisible on Google.

But on review sites? It's worse.
It's wrong.

We've been running Digital Footprint Audits for our B2B SaaS clients, and the review sites part is where we consistently find the most uncomfortable surprises.

Not missing profiles. Not zero reviews. Those are easy to spot.

The real problem is subtler:

- A product description written 3 years and 2 pivots ago
- A company still listed under its old name after a rebrand
- Categories that no longer match what the product actually does
- An ICP from a previous go-to-market strategy, still live, still being read

Your buyers are landing on these profiles right now.

They're reading a version of your brand that doesn't exist anymore.
And they're forming opinions based on it, before they ever reach your website, your sales team, or your actual messaging.

The gap between who you are and how you're described on review sites is quietly costing you deals.

Most brands have no idea it's happening.

🚀Helping Businesses Grow Their Online Visibility, Traffic and Sales through Link Building 📈 | SEO | GEO | Outreach Specialist | AI Ambassador

A few days ago, I talked about outdated review site profiles and the quiet damage they do.

Today: what fixing it actually looks like.

When we run the review site portion of a Digital Footprint Audit, we map three things:

1. Consistency 

Does your messaging on G2, Capterra, Trustpilot, and category-specific platforms match your current positioning? Not roughly, exactly. The ICP, the value prop, the product category, the differentiators.

2. Accuracy 

Are you in the right categories? Are your features described correctly? Is the profile even under the right brand name?

3. Completeness 

Are the profiles actually owned and managed, or were they claimed once in 2021 and never touched again?

What we typically find: brands that have their website and sales deck dialed in are completely asleep on their review site presence.

With G2 now absorbing Capterra, Software Advice, and GetApp, one big platform could become the source of truth for both human buyers and AI recommendations. Your review site presence is no longer optional (it never was).

A clean, consistent, accurate review site presence isn't a nice-to-have anymore.

It's the foundation your entire visibility strategy sits on.

A talk you don't want to miss at Ahrefs Evolve in Singapore!

Founder of Flow Agency | B2B marketing for SaaS and professional services

2026 is a time of uncertainty: between rising cost-per-click, falling organic traffic, and the chaos of post-acquisition website and brand migrations, B2B content marketing has hit a wall of diminishing returns.

Now, we are all rushing to optimize for LLMs and AI Search, but we’re missing a critical risk: If your content is indistinguishable from an LLM’s output, you have no real relationship with your audience. Even worse, you may have visibility only to realize that what AI says about your brand is outdated, incomplete, or plainly wrong.

If you feel overwhelmed by the shifting landscape but "freaking out" isn't one of your KPIs, my talk at Ahrefs Evolve in Singapore is for you - and now is the time to grab your ticket!

Before you chase the next technical hack, it’s time to take a breath and return to the fundamentals. In the age of generative answers, your fundamentals are no longer a chore—they are your true competitive edge.

I will introduce Flow Agency's framework for the Branded Search and Digital Footprint Audit. (Shoutout to Boban Ilik and Helene Jelenc!)

You will learn that LLM answers are merely the average of everything that has ever been said about your brand online. We will explore how to audit your current digital footprint and align your digital presence, so that the LLMs represent your brand accurately. 

You'll walk away with a complete framework, so you can start organizing your website, social profiles, review sites and commonly cited sources straight after the conference.

taplio

The Battle

Sharan Phillora

Boban Ilik

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taplio

The Battle

Sharan Phillora

Boban Ilik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

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Performance ScoreSharan Phillora's LinkedIn Performance