Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

📆 February wrapped - Inspired by Ray Slater Berry

A month that somehow moved fast and slow 

The Professional Life (dslx)

3️⃣2️⃣ articles written this month
3️⃣6️⃣ LinkedIn posts created across client accounts
📚 Published new pieces across multiple client CMS platforms
😂 Continued our very serious role of sharing jokes in the dslx Slack
✈️ Booked flights for our upcoming Muntanya Màgica offsite trip!
🤝 Shared new job collaborations and opportunities inside the dslx Campus Slack community

The Personal Life (Bookish + balance)

📖 Went book shopping and added to the ever-growing TBR
🏃‍♀️ Ran a 5K marathon and lived to tell the tale
📚 Finally got a paperback copy of Ray Slater Berry book 'Golden Boy'. Now waiting patiently for that autograph
🌿 Trying to protect my evenings a bit more, with at least three walks a week to switch off
💬 Joined a LinkedIn posting challenge hosted by Hava Salsi in The H Spot
✍️ Published 15 posts on my own LinkedIn over the last three weeks (got a bit lazy this week, not going to lie)
💍 Got the amazing news about my friend Marta Gomez - Taylor 💚 wedding 

How was your February?

#MonthWrapped

Senior Writer & Editor @dslx | AI can’t do what we do

We did have fun. You just can’t tell from our faces. 

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In the picture: Armin Tanovic, Ella Webber and Ray Slater Berry
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#teamday #worklife #writersoflinkedin #dayinthelife

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Editing is just deleting sentences you were emotionally attached to.

Every writer knows the pain.

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#writinglife #contentwriting #b2bwriting #editing

Gathering tiny sparks of inspiration from the most random places possible

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#contentwriting #b2bwriting #copywriting #freelancewriter

The bar for content is no longer “helpful.” It’s “reliably useful for revenue.”

Our roles have shifted from Writer → content operator (research, structure, distribution, refreshes, repurposing).

What does that mean for every piece? We need to:
✅ pull real language (reviews, help docs, forums)
✅ map intent to decision (not keywords to headings)
✅ write for skim first, depth second
✅ add “proof blocks” (examples, screenshots, quotes)
✅ publish + refresh schedule (because ranking is maintenance)

What part of the “content engine” do you want to get better at this quarter?

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#contentwriting #b2bcontent #contentstrategy #seo #saasmarketing

We writers all have one thing in common: We can’t leave a perfectly fine sentence alone. 😅

Most of the time, I have an internal argument with my personalities about punctuation. One of them LOVES an em dash. The other one goes: “Don’t you dare. Keep it clean.”

And yes, there are more:

- I say “quick edit” like it’s a truthful phrase.
- I edit while I’m writing, so the doc moves at the speed of pain.
- I add “fix later” notes and somehow they survive until the final draft.
- I research one tiny detail and end up 17 tabs deep like I’m writing a dissertation.
- I cut “unnecessary words” and accidentally delete the only line with actual meaning.
- I do “one last pass” and it turns into a full personality change for the piece.

Anyway. That’s me.

What’s your toxic trait at work? 😅

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#writerlife #contentwriting #editing #copywriting #contentmarketing

Most AI content isn’t bad because it’s AI.
It’s bad because nobody bothered to be responsible for it.

Here’s how AI usually is used:
Prompt → paste → publish → blame “the algorithm” when it fails

Here’s how you should it instead:

▶️ stress-test structure (is the logic tight?)
▶️ generate counterarguments (what would a skeptical reader say?)
▶️ find missing steps (what did I assume the reader knows?)
▶️ create variations after the idea is great

AI can speed up execution, but it cannot replace taste, judgment, and context.

Do you use AI more for drafting, or for editing and thinking?

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#aicontent #contentstrategy #writingcommunity #b2bmarketing #contentmarketing #copywriting

Here’s how I use LinkedIn to its full potential (in 3 extremely easy steps)

Shaz: Spend a day with me on LinkedIn

You can do everything “right” and still not rank.

Here’s the pattern I see when a great article doesn't leave an impact:

1. It targets a keyword, not a decision
2. It explains the topic, but doesn’t answer the real question behind it
3. It has information, but no proof (examples, comparisons)
4. It looks like every other post on page 1

Here's a simple fix. Before you write, define the “reader’s next move.”
Subscribe? Book a demo? Shortlist tools? Copy a template?

Then you can write backwards from that. If your content is stuck, don’t rewrite the intro; rewrite the target outcome.

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#seo #contentmarketing #b2bmarketing #saascontent #copywriting #contentstrategy

At this point, LinkedIn is just one long group project where everyone keeps submitting the same AI post with slightly different line breaks.

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#LinkedIn #AIContent #B2BContent #MarketingStrategy #ThoughtLeadership

Editing your first draft is realizing...
Half the article was just you thinking out loud.

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#writinglife #contentwriting #editing #contentmarketing #b2bwriting

BizOps Co

Offering Online business support, OBM/VA, project management, web design and tech support to SMB's with speciality partnering with healthcare providers.

Services offered include: Web Design // Remote Project Management // Remote Team Management and People Operations// Online Business Management // Consulting // Virtual Business Support // Accounting // Marketing // Web Design// E-Commerce store management // Systems and processes implementation

Founder & Online Business Manager

First Alba Healthcare

In this role, I partnered with First Alba Healthcare, a group of 5 dental practices in Scotland, UK, as a fractional Business Management Consultant. My responsibilities included overseeing the practice's long-term vision, financial performance, and marketing strategies. I was actively involved in enhancing customer service and brand presence, facilitating professional development, managing day-to-day operations, and supporting the transition from NHS to private healthcare services.

Key achievements during this period include:

-Vision Planning: Developed strategic plans to align the practice’s long-term goals with market trends.
- Financial Management: Oversaw financial aspects, including trading accounts and key performance indicators, ensuring financial efficiency.
- Marketing and Social Media: Implemented marketing strategies to boost the practice's visibility.
- Customer Service and Brand: Enhanced the customer experience and maintained a strong brand image.
- Change Management: Supported the smooth transition of the practices from NHS to private services, ensuring minimal disruption and clear communication with patients.

This role required strategic planning, operational oversight, and hands-on project management to drive growth and efficiency within the group

Fractional Business Management Consultant | First Alba Healthcare

Flying Cat Marketing

- Supported in elevating Flying Cat’s operational excellence through continuous optimization for efficiency.
- Ensured smooth day-to-day operations and systems functionality by assisting the team.
- Contributed to achieving profitability goals and overall company success.
- Managed accounts payable and receivable to maintain financial health and cash flow.
- Ensured visibility, accuracy, and timeliness of finance data at all times.
- Expertly managed day-to-day financial transactions and oversaw contract processes.
- Facilitated seamless onboarding and offboarding of team members while maintaining operational efficiency.
- Fostered a high-performing team culture by promoting freedom, responsibility, and candour.
- Encouraged innovation and experimentation by exploring technology advancements.
- Demonstrated a keen eye for detail and a passion for operational excellence.
- Thrived in a fast-paced, dynamic environment with enthusiasm and positivity.

Operations Specialist (People & Finance)

EXS MANAGEMENT LTD

Artist, Label and Events Management 
- Managed contract negotiations and agreements.
- Coordinated event logistics, including venue bookings, equipment setup, and artist accommodations.
- Handled operations and hospitality management, including logistics during and after events.
- Oversaw budget and resource coordination for efficient event execution
- Managed digital marketing and strategy, including paid social campaigns with monitoring, optimization, and reporting.
- Handled social media for artists 
- Managed artist relations and liaison, ensuring smooth communication and collaboration.
- Assisted in booking management, facilitating the booking process for events and artists.
- Label coordination and management

Operations Specialist

Popcommerce.co

Project Manager - Web Design (E-Commerce agency)

Systems implementor and project manager for a Shopify design agency. Managing a remote team of 10 contractors and managing each project from start to completion. Building credible and long-lasting relationships with clients and ensuring exceptional client care and satisfaction. Plus new business development and sales.

Digital Project Manager

38 Devonshire Street

38 Devonshire Street is one of London’s leading premier dental clinics, located in the Harley Street area.
It also operates a popular separate events space;- Seminar’s at 38 Devonshire Street

- Efficiently run the practice to deliver excellent patient care and business profits 
- Business planning, development and performance, worked in conjunction with the directors and accountants cohesively to exceed revenue targets
- Full accountability and effective management of finances, cash forecasting, accounts, profit margin, payables & receivables and KPI’s. Maximising productivity, reducing costs and increasing profits (by 30% in financial year 2014)
- HR- Managed all employee’s and associates in all respects, including contracts, payroll/fee’s, recruitment, training and appraisals. Conducted and led full staff meetings, produced staff rota’s, and performance managed all the team
- Compliance & Governance;- maintained compliance for the business, CQC, COSHH, HSE and all other legal requirements
- Office/diary management;- fully line managed team of 15, putting admin and IT systems in place to support the effective operation of the practice. As well as being accountable for all stock/ordering processes and maintenance for the building/businesses. In addition headed reception of the practice
- Management of Seminars at 38 Ltd business- Oversaw and co-ordinated all operations for the event space company and line managed the Marketing Manager
- Marketing- updated and designing content for the website for the practice and Seminar’s at 38, also managed all social media channels for both businesses, worked with the directors to increase online presence and Google ratings to attract new business 
- Sales- Driving targets to increase revenue & ticket sales 
- Brand- Lived the ‘38’ brand values and helped strengthen existing relationships as well as building new ones with the customers, business partners and practice team

Business Practice Manager

Ushuaïa Ibiza Beach Hotel

Working for one of the world’s most recognized and successful venue’s/hotel brand was very rewarding. I worked with the leading dance music industry professionals, an outstanding production team and the 5 star hotel staff from the multiple venues. I advanced all shows for the main Ushuaia club, over 110 shows & up to 13k people in attendance per show. I was first point of contact for all artists/artist management and also worked on the logistics for all events for over 60 artists a week. This included artists such as David Guetta, Avicii, Luciano, Loco Dice, Pete Tong, Louie Vega, Pharrell Williams, Sebastian Ingrosso and Axwell among others. 
I coordinated:- 
-Logistics- artists & management teams accommodation and transport 
-All itineraries and ground transport schedules
-Artists on site
-Artists riders 
-Press
I problem-solved and met any other needs of artists/management before and during the event.  I ensured all events ran smoothly and were a success. I helped develop and strengthen professional relationships between world-acclaimed artists/management/agents and the venue.

Operations Co-ordinator & Artist Liaison

St Ann's Dental Clinic

St Ann’s, a prestigious award winning, private referral dental clinic in Manchester city center.

- Operational business management & development role
- HR- Management of all employee’s and associates, including recruitment, training, contracts, pay and general HR matters 
- Sales & financials – set targets, worked to budget, full financial control of business and performance reporting
- Brand standards, customer service, established good working relationships standards 
- Implemented effective marketing strategies to re-brand the clinic 
- Optimized productivity of team and business
- Full facilities management
- Office and team manager of a team of 12

Practice/Ops Manager

Heart & Soul

I was responsible for the programming of events at the venue, this included booking DJ’s/ Promoting & Marketing the events and also implementing social media awareness across all forums. We held various private hire parties and also after parties for companies including Manchester Evening News arena, hosting artists such as Rihanna and the Gorillaz.
I managed:-
- All events at venue, staff and production
- PR & Promotions, headed the promotions team for the venue
- Ticket sales- worked with both the PR team and promotors to maximise ticket & revenue sales for event
- Established good working relationships with promotors of the venue 
- Contracts 
- Press and social media
- Office Manager

Events Manager

Freelance

I was fully responsible for delivering the highest quality of service and attention to detail to ensure clients enjoyed and were satisfied with staying at a selection of luxury private villas. I ran the day-to-day management operations overseeing housekeeping & maintenance schedules and line management of all staff. Also managed the website, social media and bookings. Offering a full concierge service encompassing:- --Villa change-overs
--Airport meet and greets
also arrange a variety of requests including:- 
-Childcare
-Personal well-being & fitness
-Activities & excursions
-Club and restaurant VIP tickets/reservations
-Transport & security needs
In addition, I also worked as a PA to my director, organizing travel and diary meetings managing the office tasks and being on hand at all times.

Operations Manager/PA

⚡ Optimizing operations, automating workflows, and setting businesses up for scalable success.

Hello there! 👋🏼

With 15 + years of experience in business operations, systems optimization, and automation, I help healthcare businesses, entrepreneurs, coaches, and service providers streamline their backend so they can scale with ease. As an Online Business Manager (OBM) & Operations Specialist, I bridge the gap between strategy and execution—eliminating inefficiencies, implementing the right tech, and ensuring smooth day-to-day operations.

🚀 How I help:
✔️ Operations & Systems Optimization – Streamlining processes to boost efficiency and reduce manual work.
✔️ Automation & Tech Integration – Setting up smart workflows and automation to save time and scale effortlessly.
✔️ Project & Team Management – Keeping teams aligned and projects on track with structured execution.
✔️ Scalable Business Foundations – Building SOPs, workflows, and systems that support sustainable growth.
✔️ Web Design & Optimization – Creating user-friendly, conversion-focused websites that support your business goals

I thrive on helping businesses work smarter, not harder by turning chaos into clarity with efficient operations, seamless automation, and scalable strategies. If you’re looking for an OBM who can help you optimize, automate, and grow, let’s connect!

🔗 Book a call: www.calendly.com/rebecca-biz-ops/30min

Email: Rebeccaedunn@icloud.com

Feel free to drop me a message if you'd like to connect! 😊

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Sharan Phillora

Rebecca Dunn

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The Battle

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Rebecca Dunn

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

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