Lazy writing is dead. AI can draft. But it can’t dig into niche research, find the insight no one else spotted, and turn it into a headline worth clicking.

That’s my zone.

I write B2B content that sounds like a real person, solves a real problem, and gets real results. SEO blogs, brand voice systems, strategy docs, founder POVs—if it involves words and outcomes, I’m in.

🧠 Research-heavy, not regurgitated
🎯 Built around reader intent, not just keywords
💡 Thoughtful enough to teach, sharp enough to convert
⚡️ And always edited with a knife—not a feather

Want content that moves people and metrics?
Let’s talk.

Sharan Phillora

📆 February wrapped - Inspired by Ray Slater Berry

A month that somehow moved fast and slow 

The Professional Life (dslx)

3️⃣2️⃣ articles written this month
3️⃣6️⃣ LinkedIn posts created across client accounts
📚 Published new pieces across multiple client CMS platforms
😂 Continued our very serious role of sharing jokes in the dslx Slack
✈️ Booked flights for our upcoming Muntanya Màgica offsite trip!
🤝 Shared new job collaborations and opportunities inside the dslx Campus Slack community

The Personal Life (Bookish + balance)

📖 Went book shopping and added to the ever-growing TBR
🏃‍♀️ Ran a 5K marathon and lived to tell the tale
📚 Finally got a paperback copy of Ray Slater Berry book 'Golden Boy'. Now waiting patiently for that autograph
🌿 Trying to protect my evenings a bit more, with at least three walks a week to switch off
💬 Joined a LinkedIn posting challenge hosted by Hava Salsi in The H Spot
✍️ Published 15 posts on my own LinkedIn over the last three weeks (got a bit lazy this week, not going to lie)
💍 Got the amazing news about my friend Marta Gomez - Taylor 💚 wedding 

How was your February?

#MonthWrapped

Senior Writer & Editor @dslx | AI can’t do what we do

We did have fun. You just can’t tell from our faces. 

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In the picture: Armin Tanovic, Ella Webber and Ray Slater Berry
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#teamday #worklife #writersoflinkedin #dayinthelife

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Editing is just deleting sentences you were emotionally attached to.

Every writer knows the pain.

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#writinglife #contentwriting #b2bwriting #editing

Gathering tiny sparks of inspiration from the most random places possible

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#contentwriting #b2bwriting #copywriting #freelancewriter

The bar for content is no longer “helpful.” It’s “reliably useful for revenue.”

Our roles have shifted from Writer → content operator (research, structure, distribution, refreshes, repurposing).

What does that mean for every piece? We need to:
✅ pull real language (reviews, help docs, forums)
✅ map intent to decision (not keywords to headings)
✅ write for skim first, depth second
✅ add “proof blocks” (examples, screenshots, quotes)
✅ publish + refresh schedule (because ranking is maintenance)

What part of the “content engine” do you want to get better at this quarter?

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#contentwriting #b2bcontent #contentstrategy #seo #saasmarketing

We writers all have one thing in common: We can’t leave a perfectly fine sentence alone. 😅

Most of the time, I have an internal argument with my personalities about punctuation. One of them LOVES an em dash. The other one goes: “Don’t you dare. Keep it clean.”

And yes, there are more:

- I say “quick edit” like it’s a truthful phrase.
- I edit while I’m writing, so the doc moves at the speed of pain.
- I add “fix later” notes and somehow they survive until the final draft.
- I research one tiny detail and end up 17 tabs deep like I’m writing a dissertation.
- I cut “unnecessary words” and accidentally delete the only line with actual meaning.
- I do “one last pass” and it turns into a full personality change for the piece.

Anyway. That’s me.

What’s your toxic trait at work? 😅

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#writerlife #contentwriting #editing #copywriting #contentmarketing

Most AI content isn’t bad because it’s AI.
It’s bad because nobody bothered to be responsible for it.

Here’s how AI usually is used:
Prompt → paste → publish → blame “the algorithm” when it fails

Here’s how you should it instead:

▶️ stress-test structure (is the logic tight?)
▶️ generate counterarguments (what would a skeptical reader say?)
▶️ find missing steps (what did I assume the reader knows?)
▶️ create variations after the idea is great

AI can speed up execution, but it cannot replace taste, judgment, and context.

Do you use AI more for drafting, or for editing and thinking?

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#aicontent #contentstrategy #writingcommunity #b2bmarketing #contentmarketing #copywriting

Here’s how I use LinkedIn to its full potential (in 3 extremely easy steps)

Shaz: Spend a day with me on LinkedIn

You can do everything “right” and still not rank.

Here’s the pattern I see when a great article doesn't leave an impact:

1. It targets a keyword, not a decision
2. It explains the topic, but doesn’t answer the real question behind it
3. It has information, but no proof (examples, comparisons)
4. It looks like every other post on page 1

Here's a simple fix. Before you write, define the “reader’s next move.”
Subscribe? Book a demo? Shortlist tools? Copy a template?

Then you can write backwards from that. If your content is stuck, don’t rewrite the intro; rewrite the target outcome.

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#seo #contentmarketing #b2bmarketing #saascontent #copywriting #contentstrategy

At this point, LinkedIn is just one long group project where everyone keeps submitting the same AI post with slightly different line breaks.

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#LinkedIn #AIContent #B2BContent #MarketingStrategy #ThoughtLeadership

Editing your first draft is realizing...
Half the article was just you thinking out loud.

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#writinglife #contentwriting #editing #contentmarketing #b2bwriting

Flow Agency (formerly: Flow SEO)

Flow Agency works with CMOs, marketing leaders and head of growth/demand generation of B2B SaaS and service providers.

We manage tailor-made B2B marketing campaigns to increase your visibility, relevant traffic, and conversions. We get long-term results and make you look good.

We can work with you to:

🌟 Create a custom B2B strategy to meet your business objectives. W

🌟 Optimize content in all its forms: Text, images, videos, and social mentions to get you ready for the AI revolution in Search.

🌟 Capture demand in Search through highly targeted and integrated ad campaigns with Google Ads and Bing Ads.

🌟 Optimize your website, find hidden potential in existing content and make the most of what you already have.

🌟 We know that GA4, Tag Manager, and Looker Studio are a real struggle – this is why we create custom reports for your specific business goals.

🌟 Do keyword research, create data-driven content calendars for SEO and detailed content briefings. Our work will save you hours of time, focus your efforts & infuse your content marketing with SEO.

🌟 Analyze your website for technical issues (incl. mobile, page speed, crawling, indexing, UX) with our technical SEO audit. We will support you during the process of implementing the necessary changes.

🌟 Distribute your content and acquire contextual links to grow your digital authority and give you those top rankings you deserve.

🌟 We have worked as a consulting partner for companies like
Beekeeper | Betterworks | Detrack | Enboarder | Aroflo | SimPRO | ELMLearning

Content Manager and Digital PR Specialist

Destination Diaries

Destination Diaries is a unique, trendy magazine that provides its readers with tips and reviews on travel, attractions, music, entertainment, dining, and much more.

Editor

Mentegram

Mentegram is a healthcare startup, offering online tools that may be used by therapists everywhere to provide better patient engagement and more efficient practices. I create content in the form of blog posts created with WordPress, conduct interviews, write newsletters, edit existing or guest content, and manage social media.

Content Manager and Wellness Writer

HousingAnywhere

Housing Anywhere is a housing platform for students, interns and young professionals who are relocating internationally.

Content Writer

Moravia

Moravia IT employs professional writers and editors to work on long-term editorial projects for high-profile, Fortune 500 clients, most recently covering hotels across many different destinations. Content producers write and edit factual, objective descriptions, ensuring accuracy and consistency of style, structure and voice, and adhering to strict deadlines.

Content Producer, Quality Control Editor and Freelance Trainer

White Light Digital Marketing

WLDM writes premium SEO-optimized content. Google loves their secret sauce of keyword density and internal links. Through their streamlined process, they can write thousands of words per month for their clients.

ZenContent (acquired by IZEA)

ZenContent is a boutique content producing agency that provides high-level editing and writing services to a variety of Fortune 500 companies. I currently edit and review content produced by a large pool of writers, as well as also provide content written for special projects.

Upmarket Content Producer, Editor and Reviewer

TripAdvisor

TripAdvisor, known the world over for their public-infused reviews on hotels, attractions, and much more, also now offers the traveler a variety of guides to assist with planning the perfect getaway.  Tripbods are commissioned writers who pen and construct these guides, offering their professional insights on a variety of activities and locales.

Tripbod

I am a professional writer and editor, with a myriad of experience in all forms of content management and marketing, including my ongoing love story with Digital PR. 

I also specialize in travel writing as the Editor of Destination Diaries, and when I am writing for "fun," I am also a regular contributor to many fiction magazines, with submissions of short fiction and poetry.

You'll find me on LinkedIn:
🌟 Making friends
🌟 Talking and talking (and talking) about Digital PR
🌟 Looking for ways to collaborate with like-minded people

Angela Ash

🤫 I have a deep, very dark confession. Please don't judge me. I use the hell out of AI. 🚨 

Research? AI.
Outlines? AI.
Rewriting a sentence 14 times because my brain tapped out? AI.
 
It’s elite. It’s efficient. It’s like having a caffeinated intern with zero ego and unlimited stamina. 🤖

But here’s where we’re getting weird. Some of y’all don’t use AI. You're merging with it. We have an Invasion of the Bodysnatchers era going on here. 👽 

Your posts now read like they were manufactured in a beige content factory that smells faintly of whatever the opposite word of "creativity" is:
🔹 “Here are 5 transformative insights…”
🔹 “Leverage cross-functional alignment…”
🔹 “Drive scalable impact…”

AI is a tool. It's not a personality upgrade. And here’s the wild part: none of what works right now is new. We learned it when we were 10.

📌 Write in paragraphs. They are NOT a breakthrough tactic. They're called paragraphs.
📌 Stay consistent with what you’re saying. If you’re bold, sound bold. If you’re direct, be direct.
📌 Tell a story with a beginning, middle and end.
📌 Use real examples. Not “we faced adversity.” What adversity? Who cried? Who didn't come back after lunch?

💡 That’s it. That’s the masterclass.

Chunking is not innovation. Hooks are not inventing the wheel. Being a clear communicator is not a growth hack. 

AI can absolutely help you:
✅ Structure your thinking
✅ Tighten your argument
✅ Fix your grammar

But it cannot:
❌ Inject lived experiences
❌ Replace personality
❌ Replicate your oddly specific, slightly chaotic human perspective

And that oddly specific perspective? That’s the advantage. ✨

This isn’t anti-AI. Use AI aggressively, but correctly. I do. It made this cute image for this post.

Just don’t sand down every sharp edge that makes your voice yours. Because now that everyone has the same machine… The only flex left is sounding unmistakably human. 💥

P.S. Thanks for the inspo, Ben Trigueiro!

Storyteller + Digital PR Wiz | Words Can Change the World

✍ Me: I have a story idea!

🤖 AI: Hold my neural network.

Five seconds later, my protagonist is riding a unicorn through a corporate boardroom, solving world hunger with a side hustle in slam poetry. 🦄

Okay, hold up. Let’s add some human seasoning. This craves some real-life awkward encounters, embarrassing wins, and that one time my cats judged my hairstyle choice for a Google Meet. Now it’s a story that makes sense, actually lands, and won’t get fact-checked into oblivion. 😹

AI can suggest chaos. Humans make it memorable. Humans make it true. Humans make it perfect for the target audience. And yes, humans can still stop the unicorn from accidentally taking over the quarterly report. Sometimes... 💫

taplio

The Battle

Sharan Phillora

Angela Ash

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taplio

The Battle

Sharan Phillora

Angela Ash

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharan Phillora's LinkedIn Performance

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Performance ScoreSharan Phillora's LinkedIn Performance