Shantesh S Row

Copywriter & CCO who has inspired 500+ brands across 25 years | C-suite Consultant | Masterclass Mentor, Miles SoBA (IIM Indore)

26 years across Media and Advertising. Copywriter on more than 600 brands and clients. Strident LinkedIn voice with 10 million+ views in 2024. Chief Creative Officer of Slant Agency, Dubai. Comms Consultant. Ghostwriter for top CEOs, COOs and CMOS. On the Advisory Board of Miles School of Branding & Advertising and Masterclass Mentor for IIM Indore. Mentor 30Mins University of Planning.

Ranked 153rd in the Top 200 LinkedIn India Creators List by Favikon (October 2023), 16th Globally for Writing and Storytelling, and overall No. 1075 globally. Ranked in the Top 200 LinkedIn Global Creators List by Favikon.

Proven Copywriter, Creative Director, Strategic Thinker and serviceable Art Director - with an experience of working on blue-chip brands, yet will always be an eternal student.

Storyteller. Quizzer. Once upon a time opening batsman and offspinner. Tried to be a Chartered Accountant. Knowledge seeker. Trivia miner. Single Malt connoisseur. Horror film maven. Interpreter of maladies. Wannabe chef. Facebook avoider. Twitter hater. Opinion junkie. Pink Floyd lover. Intense mood-swinger. Novel-in-the-making-for-ages writer. Bathroom crooner. Sit down comedian. Voyeur of life. 

Available for any Freelance Consultation.

MAJOR BRANDS WORKED ON:
• Toyota • Lexus • Honda • Mazda • IKEA • Marks & Spencer • VLCC • Total • Ajmal Perfumes • Cipla • BBC World • Thomas Cook • Jet Airways • Kamasutra Condoms • HDFC Home Loans • IDBI Bank • Gits Foods • Sanyo • Panasonic • Toshiba • Bayut • Pizza Hut • Shell Lubricants • Emirates NBD 

Specialties: Print - especially Service Brands.
Radio.
Creative Writing.
Script Writing - films and TV serials.
Serviceable Art Director.

Chief Creative Officer (CCO)

25? 
Presenting to a CEO?
You’re way too young. 

50? 
Presenting a concept for TikTok?
You’re way past it. 

Ah, the question of ageism in creative. 

Does the above imply you have to be precisely 37.5 all your life to be the magical age for advertising, copywriting, or creative?

There’s a saying in cricket - play the ball, not the bowler. 

Similarly, when it comes to creative, it's best to value the idea – not the age of the person it’s come from.

There are pros and cons to both youth and wisdom. 

Only one thing remains ageless.

The idea. 


#justsaying #copywriting #advertising #ageism

Copywriter | CCO | Professor (EPBA) Indian Institute of Management, Indore

Late Jaspal Bhatti sahab had predicted this Indi Don't Go event years ago. 

We are sorry, not sorry. 

#justsaying #indigo #indigoairlines

Executive Coach | Leadership Trainer | Fractional CHRO | Strategic HR Advisor

I don’t run HR playbooks or coaching programs.
I create alignment where people and profit move in the same direction.

I’m a CA who has lived through the real challenges of service delivery, client pressure, and leadership in motion across finance, consulting, and HR.

I’ve seen that business problems rarely start in the balance sheet.
They start in behaviour, in how leaders think, communicate, and drive performance.

I work with founders and CXOs to turn leadership behaviour into business advantage.
My work bridges the language of numbers with the pulse of people.

1-on-1 EXECUTIVE COACHING

For CXOs and founders who don’t need motivation, they need momentum.

I’ve been in the rooms where decisions are heavy, expectations are high, and silence is loud.
I know it can be lonely at the top, when everyone looks to you but no one looks out for you.

You don’t need another coach. You need a strategic sounding board who understands both people and pressure.

I help you:
📌 Reboot your leadership operating system for sharper thinking and calmer execution.
📌 Navigate power, people, and pace without burning out.
📌 Build conviction that inspires trust, not compliance.

At your level, leadership isn’t about doing more. It’s about leading with clarity.

LEADERSHIP TRAINING FOR MANAGERS

For organizations ready to turn managers into multipliers.

My group programs are not lectures. They are labs where managers learn to communicate with impact, build trust velocity, and drive accountability across generations.

📌 Flagship offerings:
• Leadership Coaching for First-Time Managers
• Gen Z Leadership Readiness
• Multigenerational Productivity Strategy

FRACTIONAL CHRO & STRATEGIC ADVISORY

For founders who want senior HR leadership without the overhead.

You should consider a Fractional CHRO when:
📌 You’re scaling fast but people decisions lag behind growth.
📌 Culture feels inconsistent across teams.
📌 You need strategic HR that links performance, cost, and capability.

I design people systems that pay for themselves through cost-smart org design, productivity frameworks, and leadership pipelines that hold under pressure.

HR isn’t a department. It’s your performance infrastructure.
When it’s designed right, it scales both people and profit.

Leadership and HR are not separate functions.
They are the twin engines of growth.
When one slows, the other stalls.
I make sure both run together.

📍 Founder, NextAxis – Your People & Performance Pivot.

Richa Shailesh

𝐌𝐨𝐬𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐚𝐦𝐚𝐠𝐞 𝐢𝐧 𝐥𝐢𝐟𝐞 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐦𝐢𝐧𝐝 𝐢𝐬 𝐛𝐨𝐢𝐥𝐢𝐧𝐠. 

You can’t think straight.

You can’t see what’s real.

You only see the heat.

These are the three things I learned the hard way. You can learn them now:

📌 If your voice rises, stop. Loud minds don’t listen.

📌 If your heart races, wait. Fast emotions create slow regrets.

📌 If your thoughts jump, pause. 𝑇ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑖𝑛 𝑎𝑛𝑔𝑒𝑟 𝑖𝑠 𝑎𝑙𝑚𝑜𝑠𝑡 𝑛𝑒𝑣𝑒𝑟 𝑡ℎ𝑒 𝑡𝑟𝑢𝑡ℎ.

𝐖𝐚𝐧𝐭 frameworks to control your reactions ? 𝐃𝐌 𝐦𝐞 𝐚𝐧𝐝 𝐥𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤.

LinkedIn  LinkedIn Guide to Creating LinkedIn News India  #lifelessons

Leadership & Executive Coach | Fractional CHRO | Strategic Advisor to CXOs | Founder - NextAxis - I help leaders think clearer, lead calmer, and grow faster without burning people or cost.

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Most leaders don’t realise the cost of their actions today till it’s too late to undo them.

📌 Leaders rarely fail because of one big mistake.
It’s the small daily choices that add up.

📌 A delayed decision slows the team.
📌 A harsh word lowers confidence.
📌 A missed conversation breaks trust.

At senior levels, every action sets the tone.
That’s why reflection isn’t a soft skill, it’s a business tool.

I work with CXOs and business leaders to:
✔ Think clearly under pressure
✔ Communicate with intent
✔ Build teams that stay aligned and motivated

𝐸𝑥𝑒𝑐𝑢𝑡𝑖𝑣𝑒 𝑐𝑜𝑎𝑐ℎ𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝑚𝑒 𝑖𝑠 𝑛𝑜𝑡 𝑎𝑏𝑜𝑢𝑡 𝑐𝑜𝑟𝑟𝑒𝑐𝑡𝑖𝑜𝑛.
𝐼𝑡’𝑠 𝑎𝑏𝑜𝑢𝑡 𝑎𝑤𝑎𝑟𝑒𝑛𝑒𝑠𝑠, 𝑏𝑎𝑙𝑎𝑛𝑐𝑒, 𝑎𝑛𝑑 𝑏𝑒𝑡𝑡𝑒𝑟 𝑑𝑒𝑐𝑖𝑠𝑖𝑜𝑛𝑠.

𝐃𝐌 𝐦𝐞 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐦𝐨𝐫𝐞 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐚𝐥𝐦 𝐛𝐞𝐟𝐨𝐫𝐞 𝐬𝐦𝐚𝐥𝐥 𝐭𝐡𝐢𝐧𝐠𝐬 𝐛𝐞𝐜𝐨𝐦𝐞 𝐜𝐨𝐬𝐭𝐥𝐲 𝐨𝐧𝐞𝐬.

LinkedIn  LinkedIn Guide to Creating #hr #leadership

HRs gift what they think is convenient.

Someone said that to my face recently, and I remember being so angry about it. 

Ironically the very same night, I stumbled upon Flipkart ’s spoof report, ‘The Great Indian Corporate Gifting: Unwrapped’ in my mailbox.  It showcased the classic copy-paste gifting energy HRs have. And I laughed so hard as I realised this person I met in the morning wasn't entirely wrong.

One thing I’ve learned after years of building culture and leading HR: appreciation lands best when it feels personal.

𝐀 𝐠𝐢𝐟𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐡𝐨𝐨𝐬𝐞 𝐢𝐬 𝐚 𝐠𝐢𝐟𝐭 𝐭𝐡𝐞𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐮𝐬𝐞.

That’s why I love the idea of gift cards, they’re thoughtful gifts that say, “I trust your choice.”

When people get to pick what fits their life, appreciation stops feeling like an obligation and starts feeling like a connection.

To the person who said that to me - thanks. You made me reflect, laugh, and reset how I look at gifting.

If you want to laugh in the middle of the day and introspect too -  attqching some pictures i clicked of the report. Keep smiling :) 

#Flipkart

We often focus on intensity in relationships and in leadership.
However, it is consistency that holds everything together.

I recently watched the latest episode of The Relationship Edit by Matrimony.com Limited, and two ideas stood out very strongly.

First, value compatibility matters far more than shared hobbies or similar interests.

Two people can enjoy completely different things, but if their beliefs about family, money and lifestyle do not align, they will repeatedly face friction.

This is equally true in organisations where teams struggle when values do not match, even if skill sets do.

Second, consistency is a reliable indicator of character.
One-off good days or bad days do not define a person.
Patterns do.

Repeated behaviour, over time, reveals who people truly are.

In leadership, this is the foundation of trust.

In relationships, it is the foundation of stability.

I appreciate that Matrimony.com Limited is starting a conversation that moves beyond the idea of love as a feeling and focuses on love as a partnership that requires alignment, steady behaviour and shared understanding.

These insights are relevant not only for couples but for leaders, teams, and organisations as well.

Alignment gives direction.
Consistency builds trust.

Both are essential for long-term relationships, whether personal or professional.

#TheRelationshipEdit #Leadership #ValueAlignment #ad #Consistency

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