Shantesh S Row

Copywriter & CCO who has inspired 500+ brands across 25 years | C-suite Consultant | Masterclass Mentor, Miles SoBA (IIM Indore)

27 years across Media and Advertising. Copywriter on more than 600 brands and clients. Strident LinkedIn voice. Chief Creative Officer of Slant Agency, Dubai. Comms Consultant. Ghostwriter for top CEOs, COOs and CMOS. On the Advisory Board of Miles School of Branding & Advertising and Masterclass Mentor for IIM Indore. Mentor 30Mins University of Planning.

Ranked 153rd in the Top 200 LinkedIn India Creators List by Favikon (October 2023), 16th Globally for Writing and Storytelling, and overall No. 1075 globally. Ranked in the Top 200 LinkedIn Global Creators List by Favikon.

Proven Copywriter, Creative Director, Strategic Thinker and serviceable Art Director - with an experience of working on blue-chip brands, yet will always be an eternal student.

Storyteller. Quizzer. Once upon a time opening batsman and offspinner. Tried to be a Chartered Accountant. Knowledge seeker. Trivia miner. Single Malt connoisseur. Horror film maven. Interpreter of maladies. Wannabe chef. Facebook avoider. Twitter hater. Opinion junkie. Pink Floyd lover. Intense mood-swinger. Novel-in-the-making-for-ages writer. Bathroom crooner. Sit down comedian. Voyeur of life. 

Available for any Freelance Consultation.

MAJOR BRANDS WORKED ON:
• Toyota • Lexus • Honda • Mazda • IKEA • Marks & Spencer • VLCC • Total • Ajmal Perfumes • Cipla • BBC World • Thomas Cook • Jet Airways • Kamasutra Condoms • HDFC Home Loans • IDBI Bank • Gits Foods • Sanyo • Panasonic • Toshiba • Bayut • Pizza Hut • Shell Lubricants • Emirates NBD 

Specialties: Print - especially Service Brands.
Radio.
Creative Writing.
Script Writing - films and TV serials.
Serviceable Art Director.

Chief Creative Officer (CCO)

Hjjjjkkkssnbb hjjjjkkskosbbbhj jkadhukks hhhsjkskdkkd jkkoollasgfcsgs uujsjdjsksoo jjjjkwwwksksksksj jhgfayauskksjsjsjs wwwaksjiollawwwqq nhssjjsjsjshs jjjsjsjsnsjoopll.


✅Even if your content doesn't make any sense, make sure you have a green tick in somewhere to boost every post, screw the algorithm, build your community, grow your personal brand, get leads, earn (insert big figure here) incomes, and assorted etceteras etceteras. 
 
❌And this red one.

Sorry, don't forget this one here 🚀 

Actually, add 🚀🚀🚀 for luck. 

Because with a 🚀 in your post, who cares about content?


#justsaying #linkedin #growth #hacks

27 years as a Copywriter | CCO/ECD | Professor (EPBA) IIM, Indore

Yesterday, left a laptop in a room – connected to Wi-Fi, plugged in – with a blank Word document open.

This morning, checked on it.

The Word document was still blank. 

Not a single word on it.

So much for people who say all you need to be a Copywriter is a laptop and a Wi-Fi connection.

#justsaying #copywriting #laptop #wifi

“Paisa kitna kamaa lete ho as a copywriter?”


“Paise hi kamaata hoon. Rupaiyon tak baat abhi pahunchi nahin.”



#justsaying #copywriting #salaries #truth

Once upon a time, there was a donkey.

It visited LinkedIn, every day. 

Every single day. 

And barked.

Yes, barked. 

Like Bow Wow.

Not a Bray. 

But a Bow Wow. 

LIKE A LOUD BOW WOW. 

It barked first thing in the morning. 

It barked last thing at night.

It did this for 30 days. 

Then 60. 

Then 120 days passed. 

On the 121st day, another donkey saw our donkey barking. 

And asked why it was doing so. 

“A personal branding expert told me 4 months ago that if I barked consistently and authentically over a period of time, then people would believe I’m a top dog copywriter,” said our donkey to the other donkey. 

“Well, if it was about being authentic, you could just have brayed,” said the other donkey to our donkey.

There is a sweet-ass moral somewhere in this story.

#justsaying #copywriting #personalbranding #writing

P.S.: Say “Bow Wow” in the comments, if you agree.
If you don't, well, you can bray, if you wish to.

Every time the work gets approved, the client returns.

Like Betaal. 

Hanging upside down.
Smiling.
Saying, “Vikram, agar tumne is prashn ka uttar diya…”

The creative answers.
The changes are made.

Thud.
Betaal is back on the tree.
With ‘one small change.’

And Vikram has to head back to carry Betaal on his shoulders. 

This isn’t a revision cycle.
It’s Indian mythology.

Moral:
Never answer the question.
But the creative always does.

#justsaying #copywriting #writing #agencylife

No alternative text description for this image

The airport book is a cunning, slightly smug deity, sitting on shelves in Mumbai, Delhi, or Dubai, wedged between Haldiram’s namkeen, overpriced sunglasses, and travel pillows that smell faintly of coconut oil and resignation. 

Titles like Do Epic Shit, Atomic Habits, The Subtle Art of Not Giving a F*ck, and Kintsugi glint under fluorescent lights, their spines flexing like tiny bodybuilders in slow motion, silently judging every human who dares to pick them up without actually reading.

And then the humans arrive.

Uncle Sharma, kurta crisp, shoes polished, chai in hand, clutches Atomic Habits. He never reads it. He flips it open randomly for effect, pretends to study bullet points, then nods gravely as if he has unlocked the secrets of the universe. Atomic Habits whispers: “Step one: Look wise. Step two: Open at random. Step three: Make someone else jealous. Step four: Continue doing nothing.”

Aunty Meena, sari tucked, tote bag bulging with snacks, carries Do Epic Shit under her arm like a small, shiny Ganesha idol. Her toddler gnaws on it. She glances at the cover, murmurs “Yeh zaroor mere zindagi badal dega,” and then strategically positions it in front of her face whenever someone she wants to impress walks by. The book sighs. “Arre yaar, wasted potential, maximum show-off.”

Vikram Bhai, stockbroker, iced latte in one hand, selfie stick in the other, proudly holds The Subtle Art of Not Giving a F*ck. He doesn’t read it. He doesn’t plan to. He only holds it while photographing himself on the moving walkway. The book flaps closed at the exact moment the camera clicks. The latte spills. The selfie is ruined. Not Giving a F*ck whispers: “Perfect. Human illusion failed. Beauty in chaos.”

Riya, backpack stuffed with Kintsugi, textbooks, and a half-eaten vada pav, opens the book once. She studies the page… for five seconds… then gets distracted by the flight attendant handing out water. The book slides on the tray table, muttering: “Broken things… humans… attention span… ugh. No respect for art.”

The airport books notice patterns. Humans never read them. They only hold them, parade them like peacocks, angle them just so for selfies, occasionally tap them to show 'serious contemplation.' 

Travelers nod at each other: “Oh, she’s reading Kintsugi. Deep. Very profound.” The books roll their spines, mutter under covers: “Deep? She’s thinking about her Instagram caption. Epic.”

Airport books are not for reading. They are props, ornaments, tiny tyrants ruling terminals. They prank, confuse, humiliate, and judge humans for sport.

The airport does not belong to humans. It belongs to them – these silent, sentient, judgmental overlords who exist solely to make humans look intellectual without ever actually reading.

#justsaying #copywriting #writing #books

JobLeads telling me to stop browsing LinkedIn jobs on weekends, whilst one is browsing LinkedIn – the very ad they've paid LinkedIn to display on LinkedIn – is the most LinkedIn thing I’ve seen all day. Respect the audacity. Nolan would be proud of this Inception.

#justsaying #jobs #leads #careers

Content, without purpose, is discontent. 

So, it's good to see a seasoned storyteller/content specialist like Snigdha Ghosh Roy shepherd an online Content Strategy Workshop that guides professionals on how to create content – mindfully, purposefully, and strategically. 

Brought to you by MyndStories, and Smitha Murthy (who does everything with heart, and clarity of purpose.) And of course, this is a much needed boost for women leading creative workshops. 

Attend it to escape the trite content world of LinkedIn inhabited by tips, tricks, and templates that are bandied like manna from heaven by self proclaimed experts, but serve no purpose in the real world. Because there's a difference between content from pros, and cons who pitch a tent. Ok, shots fired 🚀 🚀 🚀 

Sign-up link in comments. 👇 

#justsaying #copywriting #writing #content

A kauva flew away from my window into the distance. 


Am just glad the kauva wasn't a penguin. 

Nahin toh, weekend pe befizool gyaan pelnaa padtaa. 


#justsaying

LXL Ideas

Conducting teacher implementation training for one of their verticals , School Cinema, in order to facilitate smooth implementation of the program at participating schools. Collecting feedback is the second touchpoint of this training.

Freelance Trainer

Radkris Training Solutions

Conducting customized sessions for corporates 
and their employee as well as college students including classroom, one on one as well as online sessions. Developing content as per my audience requirement is something I enjoy doing. 

Communication skills, time management, stress management, team building, etiquette, interview skills, English language training, are some of the topics I conduct trainings on. Taking on new topics is a challenge I love taking on and giving it my best shot.

Lead Trainer

Bennett Coleman and Co Ltd

Conducting life skills workshops at various schools across Pune. The aim is to get them better equipped to face the outside world with the right mix of confidence and values.

Resource Person

Training Co-ordination
Answering queries
Accumulating customer feedback
Follow up
Updating website

CRM Executive

Hello,

I am a Content Writer and Soft Skills trainer. My aim is to help people with their confidence and organizations with their brand and vice-versa. The results are improved visibility, better rate of conversion and higher revenues!

Having trained more than 2000 individuals across the globe, I have been fortunate to receive excellent feedback from my audience. There have been many instances where my trainees express their sadness when their training comes to an end. My audience are of varied age groups, starting from children to professionals and also retired individuals. Training is my passion and I accept my audience and make a positive transformation in their lives. The same goes for Content Writing as well. My articles are well researched and based on accurate facts and figures. Besides the above, I take special interest in singing and I have undergone some formal training in the same. My future goal is to become a copywriter and write clear copy for ads and websites.

Looking to up your or your organization's brand quotient? Send me a DM and let's connect.

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The Battle

Shantesh S Row

Dimple Nayak Tahilramani ✨

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shantesh S Row's LinkedIn Performance

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