Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Vahe Baghdasaryan is the founder of Tangent, the leading revenue-intelligence consultancy for subscription apps. Since 2025, Tangent has analyzed and tested more than 21,000 paywalls, helping apps generate over $50M in incremental revenue through innovative paywall design, pricing strategies, and lifecycle marketing campaigns.

Paywalls.Design partners with some of the most recognizable apps in the world, including Cal AI, NGL, Photo Vault, Praktika AI, ReciMe, and Coconote AI, delivering measurable results such as double-digit ARPU growth.

Before founding Paywalls.Design, Vahe worked full-time at Flo Health, the world’s leading women’s health app, where he was in charge of win-back programs and lifecycle marketing, contributing to Flo’s growth as a category leader. He also led monetization at CoinStats, where he doubled ARR in one year and developed strategies that became industry best practices across the subscription app ecosystem.

Vahe is active in the global app growth community, speaking at leading events such as MAU Vegas and App Growth Annual, and serving as a judge and consultant for RevenueCat’s Paywall World Championships. He holds a Master’s degree in Economics from the American University of Armenia (AUA), one of the region’s most prestigious universities, founded in partnership with the University of California and known for its rigorous academic standards and international recognition.

Beyond consulting, he is building Tiny Desk Apps Studio, a venture studio focused on launching and scaling AI-powered consumer apps.

Vahe Baghdasaryan

Launching Sub Club Live: Paywall Breakdowns, a series in partnership with RevenueCat — and from my suit, you can tell how serious I am about this.

Submit your paywalls in the comments to get brutal feedback. The first episode goes live on Thursday, January 15 at 12:00 PM EST / 18:00 CET.

Leading the @Inc Magazine's newsletter this week!

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Announcing our new partnership with Superwall — that will make many app developers richer and happier!

Start working with Tangent (formerly Paywalls.Design) + Superwall and get:

- Your first full month of Tangent’s fees covered by Superwall
- Hands-on support with your Superwall SDK integration
- A focused first month of paywall and onboarding experiments

You can start without risk and decide after the first month if it’s worth it.

Hosting the first event of the year with Evelin Herrera and Superwall.

If you’re in London, join us for an Italian dinner at Cecconi’s at The Ned — classic Italian dishes, great wine, and great conversations about app growth and monetization.

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