Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Moburst - Growth Done Right

-Managing the media integrations & Ad operations team

-Responsible for creating and monitoring dashboards (for clients, team
members, and management.

-Supporting the product team on event flow and app events recommendations. 

- Building complex data models and conducting quantitative analysis,
ad hoc reports, statistical models & LTV projections to support
decisions related to; UA, remarketing, App Store Optimization, & any
client or fraud data.

- Leading all client integration processes and resolving technical
issues.

- Executing RoadMaps to the company projects.

- Collecting business requirements and providing effort estimations.

- Understanding the needs of stakeholders and conveying that to an
executable work plan.

- Staying up-to-date on current & upcoming innovations & Capabilities
in the mobile marketing space.

Head of Media integrations & Data Analyst

- Responsible for creating and monitoring dashboards (for clients, team
members, and management.

- Building complex data models and conducting quantitative analysis,
ad hoc reports, statistical models & LTV projections to support
decisions related to; UA, remarketing, App Store Optimization, & any
client or fraud data.

- Leading all client integration processes and resolving technical
issues.

- Executing RoadMaps to the company projects.

- Collecting business requirements and providing effort estimations.

- Understanding the needs of stakeholders and conveying that to an
executable work plan.

- Staying up-to-date on current & upcoming innovations & capabilities
in the mobile marketing space.

BI Analyst & Data Integration Specialist

- Conducting quantitative analysis, ad hoc reports, statistical models & LTV projections to support decisions related to; UA, remarketing, App Store Optimization, & any client or fraud data.

- Working closely with the Media & ASO teams in the company in order to identify impactful business problems, translate them into the structured analysis, & effectively communicate the results.

- Building & maintaining BI tools to make informed decisions quickly while empowering others cross-functionally to have information readily accessible.

- Datorama owner in the organization, working directly with the Datorama team to facilitate data ingestion & troubleshoot issues.

Marketing Data Analyst

- Hands-on campaign management on all social platforms - Facebook, Google Ads, Twitter, Snapchat, Pinterest, and Quora.

- Full client management on all verticals, reporting, optimization & creatives. 

-Managing User Acquisition campaigns, ROI driven campaigns, Re-marketing Campaigns, Branding campaigns, and other campaign types.

Senior PPC Specialist

YouAppi

- Hands-on campaign management on all social platforms - Facebook, Twitter, Snapchat, Pinterest, TikTok and Quora.
- Full client management on all verticals, reporting, optimization & creatives.
- PPC campaign management on Google Adwords & Yahoo Gemini.

Social Media Campaign Manager

Razor Grip

-Build and manage the company's digital assets from scratch,
with an emphasis on creating Facebook, google ads and
LinkedIn large scale campaigns for user acquisition.

- Managing a team of two to three media managers.

-Providing digital marketing services to the Company's
customers (mainly B2B and start-up companies)

Growth hacking Team Leader.

Ekkosec

-Creating and managing digital campaigns in a variety of social
networks, mainly for recruitment purposes.

-Building a marketing strategy for the company.

PPC Manager

my hbox

-Building the company's marketing strategy from scratch.
-Running campaigns in the Nutrition Vertical, mainly on Facebook and Instagram.

-Creating content, and managing all social accounts.

Digital Marketing Manager

Experienced growth hacker specializing in helping organizations accelerate the development of their digital business through data-driven decision making. Independent and critical thinker with an extensive technical understanding of performance marketing, social platforms,
and analytics. Self-starter and highly organized team player with an eye for uncovering new trends and improving performance.

As part of my work and my marketing strategy, I also offer software development services, such as building websites, and landing pages, using technologies like: SQL, Python, HTML, and CSS.

I would love to show you my skills.

taplio

The Battle

Shamanth M. Rao

Nadav Pesti

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?