Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

RocketShip HQ - Mobile User Acquisition Agency

Creative Strategist

- What started as a side hustle for some extra pocket money during my master's has now become my full-time job! 
- Over the past couple of years, I have written for clients in India, Australia, Germany, the USA, Bangladesh, and France. 
- Some of the niches that I write in include health and wellness, education, software reviews, lifestyle, motivation, digital marketing and traditional marketing, entrepreneurship among others.

Professional Freelance Writer

DRIM

•	Led influencer marketing campaigns for 60+ client accounts including Dominos, Swiggy, McDonald's, Zepto, Amazon, Hopscotch, Supertails, Medibuddy, Nua Woman, etc. with a success rate of 90%
•	Enabled the sales team through 3 case studies, 8+ content pieces, and 20+ detailed post-campaign presentations
•	Successfully retrieved 20 lakhs+ lost revenue for 2000+ orders
•	Optimized conversions for brands by up to 80% and identified trends for leadership reports

Key Account Manager

•Provide exemplary level of service to clients, maintaining, improving and securing relationships for future business opportunities.
•Responsible for client onboarding, invoicing and campaign analysis 
•Clients handled included Dominos, Swiggy Food and Instamart, Mc Donald's, Zepto, Amazon, Gourmet Garden, Hopscotch, Supertails, Medibuddy, Nua Woman, among others
•Increase revenue by upselling services and strategies to improve conversions, brand awareness and website traffic or app installs.
•Track weekly sales, missing orders, trends to develop senior leadership reports for corrective action planning.

Account Manager

MakeSuccess

Senior Project Manager

Tech Export to India by Moscow Expert Center
- Helped Russian Startups prepare to enter the Indian Market
- Worked as the project manager for the 4-month long accelerator program and single-handedly liaised with 30 Russian startups, 10 industry-leading mentors and over 50 industry experts and professionals.

Project Manager

Nimbella

- Responsible for driving major marketing campaigns. 
- Worked on driving registrations for campaigns, community engagement, social media, partner onboarding for campaigns, content marketing, email marketing, performance analysis. 
- Drove the content & social media strategy for the brand as well as worked on pipeline generation events across physical & virtual channels.

Marketing Specialist

Independent Project Manager

Confidential

Content Team Lead (Freelance)

InnoPark Ventures

As the Community Engagement Associate, my role at Innopark Ventures was to 
- Handle social media marketing for various arms under the Innopark Group
- Content Generation for portfolio companies
- Assist with Corporate Communications
- Conduct secondary market research for portfolio companies
- Organize virtual events with the student and startup communities

I have worked closely with the C-Suite in the organization and worked closely with them during the launch of a portfolio company.

Community Engagement Associate

Mahindra and Mahindra Limited [Automotive, Farm Equipment and Agri Business]

Operations Management Intern

OysterConnect

Worked with OysterConnect for a project where we collected real time reviews from students and alumni of various colleges all over India, to make shiksha.com India's no. 1 review site for students.

Project Intern

Thomas Cook

Trainee

I am a seasoned marketer with 5+ years of experience in content marketing, influencer marketing, and product marketing. 

With a proven track record in sales enablement, market research, project management, and GTM planning, I can be a valuable addition to any marketing team. 

As a Content Marketer, I have maintained and conceptualized client websites, online forums, social media handles, and marketing collaterals for various niches. 

As a Key Account Manager, I have managed end-to-end campaign execution for 60+ client accounts, including Dominos, Swiggy, Mc Donald's, Zepto, Amazon, Hopscotch, Supertails, Medibuddy, and Nua Woman, and retrieved lost revenue for 2000+ orders through data analysis. 

In my role as a Senior Project Manager, I’ve managed 2 chapters of the Tech Accelerator Program, liaising with 70 participating startups, 25 industry-leading mentors, and 100+ industry experts to create GTM plans for startups. 

My expertise extends to Marketing Specialist, where I have created messaging and marketing content for the product features, executed a serverless virtual competition, and worked on pipeline generation events and social media strategy. 

As a Community Engagement Associate, I have managed online communities, led Matchathon, a coding competition for PAN India students, and conducted competitor analysis, keyword research, and GTM planning. 

I hold a PGDM in Marketing from Woxsen University and a Bachelor's degree in Hotel Management from Christ University, where I was a Gold medalist. I also hold a Certificate of Higher Education in Product Marketing from Growth School. 

I am a proactive team player, skilled in using Trello, Notion, Google Ads, and Facebook Ads to meet budget targets and deadlines. 

With a passion for driving business growth through creative marketing strategies, I am ready to take on new challenges and make a positive impact in any marketing role.

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Shamanth M. Rao

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