Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Lucas Ertola

Global Online Brand Performance Lead (Interim)

Glovo

Director Performance Marketing

Wolt

Regional Head of Online Marketing • Growth Marketing Team

Regional User Acquisition Lead • Performance Marketing Team

PUMA Group

Teamhead Digital Marketing eCommerce Europe

FindHotel

Performance Marketing Manager

RecargaPay

User Acquisition Manager

Restorando

Head of Performance Marketing

Despegar

SEA Team Leader & META's - Product Hotels, Brazil Market

SEA Team Leader & META'S - Product Hotels, All Markets

SEA Online Marketing Analyst

CALSA S.A. - AB MAURI Hispanoamerica

Trade Marketing Analyst

Sales and Trends Analyst

Regional Head of Online Marketing @ Wolt | User Acquisition

💼↓Experience Summary↓:
• 10 yrs experience in Performance / Growth Marketing / User Acquisition, in the D2C for Travel,  Fashion eCommerce, and Food delivery industries.
• Led teams (< 10 FTEs) for +7 years, excelling in recruitment, coaching, and career development.
• Channels: Expertise in Paid Search (SEA / SEM), Display (Paid Social & Native ads), Mobile App promotion (UAC), Affiliates, SEO, and CRM (Email & Push). 
• Driven Online Branding through Display & Video channels like Paid Social, CTV & YouTube; adept at brand lift studies and creative tests.
• Strong analytical skills. Analyzing large data sets and generating actionable insights using SQL, Excel, and Business Intelligence tools.
• Competent with Attribution Models, Cohort Analysis, and KPIs (ROI/ROAS, CAC, and LTV).
• Track record of effectively allocating sizable budgets across channels to achieve revenue and ROI targets.
• Ran successful campaigns across Europe, North America, and Latin America.

🛠Knowledge Summary:
• Management: Project Management, Budget & Forecasting, P&Ls, Leadership.
• SEA/SEM: Google Adwords, Bing Ads, Yahoo Gemini.
• Bid Optimizers: Kenshoo, Marin, QuanticMind, Adobe Adlens(Efficient Frontier).
• SEO tools: Google Search Console, Moz, Href, Screaming Frog, SEMRush.
• Display & Social Ads: GDN, Facebook Ads, Twitter Ads, Youtube, Taboola, Pinterest Ads.
• Facebook Marketing Partners: Smartly, Adphorus.
• Automation Projects with Adwords API, Facebook API, Adwords Scripts.
• Analytics & Tags: Google Analytics 360, Adobe Analytics, Google Tag Manager
• Reporting: SQL, Google Data Studio, PowerBi, QlikView, Chartio, Looker, Redash.
• ESP / CRM: Emarsys, Selligent
• Mobile App Tracking: Appsflyer, Tune, App Annie.
• Travel META's Campaigns: Tripadvisor, Kayak, Trivago, HotelsCombined, Mundi, Google Hotel Price Ads.

Regional Head of Online Marketing • Performance Marketing Team

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The Battle

Shamanth M. Rao

Lucas Ertola

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