Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

MetricWorks

Chief Product Officer

UA Automation & LTV Prediction Engine. Boost your UA success with one platform to automate and scale your UA profitably across ALL ad networks, DSPs & Affiliates.

Head Of User Experience

Target Circle AS

Target Circle is the first ever user acquisition (UA) automation platform powered by AI and focused on everything outside of social and search.

The platform consists of the following:

1) Our flagship product, UA Command Center (for your mobile UA optimization),
2) MarketPlace (a fraud-scrubbed network of 450+ ad channels)
3) Private Label (a full-service publisher management solution)

Everything you need is provided in one easy-to-use SaaS platform via one simple contract and one invoice. We have helped leading mobile advertisers such as Disruptor Beam leverage our cutting-edge AI at a fraction of traditional costs to realize a ROAS of 145% while generating an unprecedented 22.5 million LTV models AND eliminating 40 hours per month per UA manager. We were recognized as leaders in AI innovation by being awarded a BIA grant by the Norwegian government in 2019.

Chief User Experience Officer

TapHeaven

TapHeaven allows UA managers to easily and effectively buy users through a simple but robust dashboard. The UA manager or performance marketing manager can manipulate TapHeaven's buying algorithms, make intelligent decisions with the dashboard's predictive analytics, and manage the automated campaign creation executed by TapHeaven's sonar project.

Designed and developed all of the front facing products, resulting in 71,464 lines of code. Built to scale elastically clients can manage daily ad spends from $50 - $1 mil. per day. Currently, there are over 30 clients using the dashboard, including companies that had annual budgets greater than $400 mil. One client from a Japanese ad network exclaimed, “This is as awesome as seeing Star Wars for the first time!”

As Chief Technology officer I collaborated with our Chief Information Officer on choosing which technologies and algorithms were best to use. This led to an ad-buying engine that handles over 500,000  queries per second (QPS), or over 1 trillion QPM.
 
I participated in the raising of over $1million  in early-stage investments. Perfected building relationships with investors as well as estimating lead time from meeting the investor to receiving the investment. Developed projections defining when expected milestones should be achievable and the cost it would take to complete the timeline.

Co Founder and Chief Technology Officer

ON24

Be a part of the agile/scrum team for the Webcasting platform.
Build web applications optimized for mobile and tablet devices using the new HTML5 and related standards (e.g., CSS3, SVG).
Enhanced scalability and reliability of existing applications.
Trained and mentored junior colleagues in building standards-based web applications.

Update: Congrats to ON24 on the team for going IPO!

Senior Frontend Developer

attractShun

There's a great story behind this project. I was raising money at Detroit Venture Partners. Another entrepreneur saw my presentation and we became good friends. He was impressed with my skills and insisted I move to San Francisco, California. Upon moving to California I met my business partners for MetricWorks. I paused this project to start that company.

•  Lead and sole developer of the site
• Currently managing a team of 5 excellent teammates
• Bootstrapping development and operation for the first year
  * by focusing on financial and tactical efficiency
• Ensuring quality UX by implementing live user research
• Developed all api components Facebook, Paypal, Google, Yahoo etc
• Developed full tracking and analytical system
• Developed full CMS to manage site
• Developed full video chat system

CEO, Lead Developer

Oomba, Inc.

• Responsible for the look and feel of the site
• Ensuring the users experience is maximized
• Designing and implementing the concepts of the design team, to ensure they will fit the product

Lead UX developer

Divvlr

• Responsible for for all aspects of business development
• Leader of a young dynamic executive team
• Responsible for developing a talented employee team
• Responsible for site design, and development
• Developing api linked to each service, beginning with attractShun

Owner

Pioneer Lending, East Lansing, MI

• Responsible for for all aspects of business development
• Leader of a young dynamic executive team
• Responsible of the monetization of the site
• Responsible for developing a talented employee team

Founder/C.E.O.

Eaton Corporation, Jackson, MI

• Responsible to produce, track, and organize work for the plant floor 
• Responsibly expedited over $1.4 million in product
• Used leadership skills to develop up good working relationships with the employees on the plant floor
• Developed extensive inventory tracking skills

Supply Chain Buyer/Planner (Intern)

Ford Motor Company, Dearborn, MI

• Aided in the negotiation of several million dollar contracts
• Responsible to track over 200,000 parts and organize productions lines 
• Aided in international bridge runs and plant shut downs
• Presented part analysis to the head of purchasing and supply chain division

Working to create a post-scarcity world. 

taplio

The Battle

Shamanth M. Rao

Jeremy Jones

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