Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

MindBots

Chief Marketing Officer

Endel

Achievements:
- scaled budgets for performance marketing x10 and delivered growth at efficient ROIs
- reduced CAC by 30%
- own and steer the 7-digit annual Performance Marketing budget across our key traffic sources (Meta, TikTok, Google, ASA)
- made a decisive contribution to the raising of the Series B round
- run the marketing lifecycle, including planning, budgeting, operating and reporting
- work closely together with other stakeholders, such as Brand & Creative, CRM, Product, Content, BI
- lead, hire and develop a team of experts with extensive experience in their field
- together with the team developed the production of in-house creatives
- built ASO-strategy and got x3 in numbers of organic installs

Head of User Acquisition

R&R Group

CEO of the Business Unit

Bookmate

Adept at managing the promotion of Bookmate and Everybook applications in Tier1 countries (USA, UK, Netherlands), as well as in the LatAm markets (in cooperation with a team that operates in Mexico) and Norway.

- reduced the CAC in the app on both platforms (Android and iOS) by 2 times
- increased the effective monthly expenses across all the available traffic-buying channels by 5 times
- achieved a rise in the position of the application in the RU App Store in the Top-28 overall and the 1st place in the category "Books"
- brought the purchase of Facebook traffic to a new level, developed it from scratch in Google and Apple Search Ads

User Acquisition Lead

ELARI

Head of traffic purchasing department
- together with the developers set up analytics for a new online store
- organized the purchase of traffic on marketplaces (Wildberries, Ozon, Yandex.Market)
- engaged in hiring employees for the department
- managed two teams of outsourcers
- made purchases on Facebook, Google Ads, Amazon 
- promoted applications Amediateka, Cinema Start, Kaspersky

Astrologer app

Together with two friends, we created an app for iOS from scratch.
Monetization was carried out through the SaaS model, the main market was USA + Tier1 countries (CA, UK, etc.).
Results: > 1000 installs, Retention 1D = 20%, Retention 7D = 5%, CR from install to trial = 5%.
The project was cancelled due to the changes in the Apple's subscription policy.
In this project, I was engaged in attracting users, as well as finding contractors for those tasks that we could not cope with (design, development of several modules + design elements).

Co-Founder

AdQuantum

Has been promoting 20+ products, the main niches are gaming, health & fitness, e-com
- taught the team new methods of buying traffic in terms of campaign optimization, as well as creative approaches
- organized the production of creatives within the agency
- led the purchase of products that were considered unpromising by the team (Meditation & Sounds by Verv, EvilClicker)
- attracted mentors to train the team
- operated with budgets of $ 300k + on average per month
- total ROI 30% +
- total earnings for the agency is about $ 350k

User Acquisition Manager

Mail.Ru Group

Promoted such products as Pandao, Delivery Club, Youla, Hustle Castle, Hawk, KWAI on the following platforms: Facebook, Google Ads, Twitter, MyTarget.
Received an overall positive ROI, introduced new approaches to purchasing (one of which was the use of automatic rules), as well as new, bolder approaches to creating creatives. On average, I operated with budgets of approx $200k+.

Experienced in leadership both in the digital industry and outside. I can organize the process of buying traffic from scratch. Excellent knowledge in the field of analytics and Unit economics of mobile applications, as well as web products. A certified specialist, at the moment I am Head of the department. Adept at Agile (Kanban, Scrum). $1M+ efficient personal spend from UA per month, $1.5M+ spend of team under my control.
In my free time, I am engaged in improving my knowledge, studying English, German, doing investments, as well as practicing sports - grappling and boxing.

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The Battle

Shamanth M. Rao

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