Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Leading Product Growth and Marketing @ Mimo | Growth mentor and consultant | Reforge practitioner | Teaching digital marketing @ Practicum

Driving growth for B2C products across both product and marketing.
- I've held various IC roles in paid UA, SEO, ASO, CRM, and product management. This way, I've learnt the ins and outs of product-led and marketing-led growth strategies. In recent years, I've been leading marketing and growth teams. 
- I’ve helped scale products to +30M users and +20M ARRs
- I adopt a full-funnel approach to growth, integrating acquisition, retention, and monetization to achieve sustainable and scalable revenue increase. I thrive at the intersection of product and marketing, ensuring that both aspects and teams work harmoniously to maximize business outcomes, aka revenue
- I believe in the power of quantitative data and user research, and that creating value for users is the foundation for driving business success
- I mentor on GrowthMentor and offer guidance in ULTRA.VC and TRMNL4 accelerators, pro bono. It allows me to share my experience and help other professionals achieve their full potential.
👉 In my free time, I consult startups and scale-ups on B2C growth, and oh, here’s also my course about growing mobile apps. Rated 4.8/5 by CEOs, founders, product managers, app marketers, and growth consultants: https://maven.com/mathemarketing/growing-mobile-subscription-apps/

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