Profitable growth in a post-identifier world | UGC & video ad creative production to drive ROAS & scale

I help mobile app companies–including gaming companies like Applovin, East Side Games, Jam City and Scopely, and apps like Bumble, Lingokids, Mojo and FitMind(among others) –acquire new users and achieve profitable, scalable growth in a Generative-AI world.

Offering both managed user acquisition services and done-for-you creative production for teams running their own ads, our clients have continued to not only grow after Apple’s privacy changes, and many have seen their ROAS improve by an avg. of 20-40%.

The secret to our clients’ success is the combination of our deep expertise from having produced 10k+ ads and managed over $100M in ad spend, and our ability to rapidly produce UGC and video ads at volume that can be used to dial in exactly what works, and discard what does not.

📹 HOW WE DO IT📹 

Leveraging a combination of both human and AI creators, we’re able to rapidly produce UGC & video ads that are based on rock solid strategy and research. By testing 50+ (or more) variants a month even at small budgets with our signature rapid testing and iteration process, we’re able to rapidly isolate key elements of winning UGC. This is essential, with our data showing that the tiniest changes can lead to outsized performance.

💻AI VIDEO YOU ASK?💻

Yes, AI video. Now not just AI video, we use both human and AI creators. With the advent of AI we’ve been able to rapidly scale and test in a way we could not before. While many in the industry worry that AI 
Creative appears robotic and doesn't invoke emotion, we’ve found it depends on the inputs you give and the strategy behind your ads. 

📈 RESULTS CREATED📈 

-70% ROAS uplift and 69% CPI improvement for Adventure Communist, an idle-clicking game.

-Tested 100+ creatives for Games2Win, drove 350K+ installs, and 100% increase in ROAS.

-Unlocked month on month growth for hampr, a hyperlocal laundry app while improving cost per purchaser by 55%.

🏎GET STARTED🏎

Reach out here on LinkedIn to get a free consultation on leverage AI-fueled creative production to supercharge your growth.

Email us at: hi@rocketshiphq.com

Shamanth M. Rao

Miniclip

Senior User Acquisition Specialist

Meditopia

• Managing, implementing and executing user acquisition campaigns on channels like Google, Meta, Apple Search Ads, TikTok, Applovin and LinkedIn. 
• Analyzing and optimizing user acquisition campaigns based on internal performance KPI’s such as ROAS and CPA. 
• Using analytical tools like Tableau, Adjust, Firebase, Amplitude, Looker studio and Sensor Tower. 
• Working closely with different teams within Meditopia such as the creative, data, product and content teams. Having weekly cross-functional team meetings with them.
• Supervising the interns and junior user acquisition managers within the UA team. 
• Managing partner relations for different channels like Google, Meta and Apple Search Ads. 
• Optimizing App Store pages and A/B testing.
• Collaborating with team members to achieve target ROAS/ROI.

Senior User Acquisition Manager

User Acquisition Manager

Unboxed Agency

• Developing digital marketing strategies for different clients including AXA Insurance, Paribu, istegelsin, MOOV and Garenta.
• Planning, creating and managing of the digital marketing campaigns(app&web).
• Using variety of different advertising platforms in order to maximise reach and meet client targets. 
• Using measurement tools like Adjust, Firebase and Google Analytics to analyze data.
• Regularly reviewing and optimizing all advertising campaigns for positive ROAS.
• Reporting performance to clients in weekly performance meetings.
• Defining strategy, structure and business plan for the performance marketing team.
• Providing training sessions for the team about the advertising channels & measurement tools that are being used.

Performance Marketing Team Lead

Senior Performance Marketing Specialist

Performance Marketing Specialist

Digital Marketing Management Trainee

Keller Williams Realty, Inc.

• Communicating with clients professionally via email and in person on a daily basis.
• Conducting daily updates to the social media profiles to boost company's online presence.
• Helping with planning and hosting of marketing events for potential renters and realtors.
• Creating engaging content to catch attention of potential customers.
• Analyzing trends in social media posts and followers to maximize views.
• Working towards increasing social media account metrics like post likes, followers and page views.

Social Media Marketing Intern

Turkcell

• Conducting research about international mobile payment systems and marketing campaigns. 
• Preparing persuasive sales and marketing presentation materials for the "Paycell" project. 
• Presenting marketing campaign ideas about digital gift cards and how to sell them to company's target market.
• Collaborating with team members in order to expand the marketing channels.

Marketing Intern

Dedicated marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Areas of Expertise: 

- Mobile User Acquisition
- Performance Marketing
- Growth Marketing

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Shamanth M. Rao

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