I build AI products from zero to one, and I teach others how to do the same.Over 12+ years, I've taken AI/ML products from proof-of-concept to launch at Amazon, Nike, T-Mobile, and Disney. The work I love most is early-stage: validating ideas, getting executive greenlight, and shipping MVPs that prove value before scaling. At Nike, that approach drove a $100M annual reduction in product returns.I also teach what I build. I co-created and lead the AI Product Management Certificate at the University of Washington, where experienced PMs ship real GenAI products complete with evaluation plans and GTM strategies. Previously, I trained 4 cohorts at Product School.What I bring: the ability to translate messy AI capabilities into clear product value, align technical and business stakeholders, and move fast without breaking trust. I write about AI PM craft at aipmguru.substack.com.I'm currently exploring opportunities to lead 0→1 AI product work at companies solving meaningful problems. I'm especially energized by AI in healthcare and education, though I'm open to any domain where the product can genuinely improve lives. 

Shaili Guru

Hi, I’m Jaser. I help startups scale AI products into enterprises, and I help enterprises scale their self-built AI products across the organization.

I believe in shaping a future where good AI products don’t fail for the wrong reasons.

Failures can be reduced by establishing strong AI Product Management, a structured AI Product Operating Model, and enabling AI Product Ops.

This is what I’m exploring, researching, and writing about. Everything I share is either tested and experienced in real enterprise and startup environments, or thought experiments I plan to test soon. My insights are free to read here - my advisory requires your investment.

I sign my posts with JBK and use the hashtag #beyondAI, which encapsulates my philosophy for AI product development.

As a passionate AI Product Manager with over a decade of experience, I specialize in solving real problems with AI - and I mean the real part.

Currently, I’m also employed in this role, where I focus on creating and scaling innovative, user-centric AI solutions.

I hope you’ll enjoy your time here.

Feel free to connect or reach out to discuss AI Product Management - preferably through my LinkedIn posts.

Welcome to #beyondAI.

JBK 🕊️


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