Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

—

I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

—

📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

Hello, and welcome to my profile!

I’m Sumit, a passionate Email Marketing and Digital Marketing professional with over 8 years of experience, 6+ of which have been dedicated to mastering the art and science of Email Marketing. My expertise lies in leveraging Salesforce Marketing Cloud (SFMC) to drive meaningful engagement, optimize campaigns, and deliver measurable results.

My journey with SFMC has equipped me with a comprehensive skill set across all its core sections:

Email Studio: I excel in crafting tailored email campaigns that resonate with target audiences and drive conversions.
Journey Builder: My strength lies in designing and automating customer journeys that foster long-term engagement and brand loyalty.
Automation Studio: I streamline and automate complex workflows, ensuring timely and relevant customer interactions.
Audience Builder: Precision in audience segmentation allows me to maximize the impact of each campaign.
Content Builder: I develop dynamic, visually compelling content that aligns with brand messaging.
Analytics Builder: My analytical approach provides in-depth insights and actionable data to continually refine campaign strategies.
Throughout my career, I've successfully partnered with NGOs, international businesses, and various industries to set up robust email marketing processes and optimize fundraising campaigns. My dedication to excellence and innovation has consistently earned me recognition as a top performer in every role I've undertaken.

My passion lies in pushing the boundaries of what's possible with email marketing, using SFMC's powerful tools to help brands create lasting connections with their customers.

Thank you for visiting my profile. Feel free to connect or reach out if you’re interested in collaborating or discussing the latest in digital marketing!

taplio

The Battle

Yogesh Shah

Sumit Kakade

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