Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

—

I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

—

📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

Driving growth, reputation, and thought leadership for global brands built on nearly 20 years leading marketing strategy across B2B, B2C, and media.

As SVP of Global Marketing at iResearch Services & TechInformed, I work with CMOs and senior marketing leaders to help their brands:

-Stand out with sharper positioning
-Use AI and data to run smarter campaigns
-Build thought leadership that carries real influence
-Drive demand and measurable business growth
-Create events and visibility opportunities that put them at the center of industry conversations

Over the years, I’ve guided campaigns and initiatives that span 4 continents and 8 industries, experience that helps me balance creativity with data, and strategy with execution. My focus today is on leading global marketing strategy, harnessing technology, and delivering business growth at scale.

At iResearch Services, we turn thought leadership into market leadership. That means research, strategy, and storytelling designed to spark conversations, strengthen credibility, and move decision-makers to action.

If you’re a CMO or senior marketing leader looking to sharpen your impact, let’s connect. I share practical insights on brand, AI in marketing, thought leadership, and strategies that build lasting influence.

🔗 https://www.iresearchservices.com/

taplio

The Battle

Yogesh Shah

Madelaine Oppert

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?