Most people think thought leadership is just putting out content.

A blog here, a whitepaper there – maybe even a webinar.

But, insight-led thought leadership doesn’t just add to the noise. 

It shapes the conversation. 

↳ It influences how people think, make decisions & the action they take.

That’s why I started iResearch Services in 2008, and TechInformed in 2021.

Today, we’ve helped companies like KPMG, Accenture, and Visa create bold B2B Thought Leadership content that blends deep research, data science, and human imagination – turning insights into influence. 

At iResearch Services, our thought leadership follows the 4Rs framework:

✔️ Revenue: Does it drive measurable results?
✔️ Relationships: Are your peers quoting it?
✔️ Reputation: Does it elevate your brand?
✔️ Real-world impact: Does it spark change or action?

Because if your content isn’t doing this, it’s not thought leadership. 

It’s just more noise.

We help our clients generate demand, build influence & enhance credibility. 

Our process simplifies the heavy lifting for B2B leaders & top-tier companies with our five pillars of reporting:

Ideation. Advisory. Insights. Storytelling. And Activation.

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I’m also the CEO of TechInformed.

↳ TechInformed was born out of a simple idea:

✔️ Tech buyers don’t just need news – they need insights that drive decisions.
✔️ Engagement & lead generation – connecting tech decision-makers with the right solutions.
✔️ Research-driven content – uncovering the latest industry trends.
✔️ Strategic insights – helping brands position themselves with authority.

—

As well as a Founding member of Giving for Good Foundation.

↳ A not-for-profit on a mission to ‘Empower through giving’ by providing equal opportunities to children and women from low-income communities since 2018.

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📩 Drop me a message if you’re interested in how we can transform your business or want to learn more.

Yogesh Shah

Due to the education I have received from both my college PJEA BTEC course and Marketing Management university course, taught me to be a very business minded individual also to think creatively to solve any potential problems that may occur. Both courses also promote and demand students to pitch or present tasks or assignments as an individual or a group to a class of peers, furthering the development of my team working, presentation and confidence skills. I believe I am a very talkative, approachable individual and have time for anyone who needs it. From my sales experience I have gained a drive for finding out customers problems or needs and catering to them, I always gain a sense of achievement when I find the proper solution for them. In general I very much believe I’m a people person and will go out of my way to help anyone who needs it.  

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Yogesh Shah

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