Shaheem Alam

Starting my first venture at the age of 20 showed me incredible highs and crushing lows (eating PB&J for every meal). 

From the grind of door to door sales, to building massive sales teams, to hitting the reset button and starting a career in tech sales, and finally co-founding FiveRings Marketing.

I learned a lot over the years and continue to grow both personally and professionally.

At any given moment, we're helping 40+ B2B companies grow sales.

Want to get in touch?

shaheem@fiveringsmarketing.com

Chief Executive Officer

tuequiti

Acting as Co-Founder.

We boost your business success! We specialize in strategic and financial planning through Financial Planning and Analysis (FP&A), Corporate Finance and Business Intelligence (BI), catering to entrepreneurs and SMB across various industries, aiming to enhance their growth and achieve both short-term and long-term goals. Our tailored services provide you with the necessary tools to propel your business towards success. 

Join us and discover how we can take your company to the next level!

Partner

FiveRings Marketing

Assisted the Financial Controller and Chief Executive Officer in a dual position as a Financial Analyst and Data Analyst.

Creating value through:

• Analyzed statistics for over 50+ US based clients to assess the effectiveness of digital marketing products by FiveRings Marketing, identifying KPIs and areas of improvement.

• Designed and maintained interactive dashboards that provided live-data insights into the performance of digital marketing efforts, strategies, and products, enhancing decision-making for both team and clients, influencing a 40% uptick in client engagement showcasing the value of our services.

• Implemented data manipulation, data cleaning, and automation techniques to streamline financial and data analysis projects by reducing data processing time by 65% and increased the accuracy of insights presented to the Financial Controller and CEO.

• Developed from scratch comprehensive financial models for COGS and P&L Statements including scenario analyses based on macroeconomic and industry data.

• Conducted in-depth evaluations of key financial metrics and margins, such as EBITDA and Gross Profit
Margin %. Successfully performed trend, vertical and horizontal analyses of P&L Statements, contributing to management efforts for performing accuracy of short and long-term financial forecasts by 90%.

• Entrusted to conduct bi-monthly Actual vs. Budget P&L analyses, identifying variances, and forecast financial outcomes impacting strategic decisions showcasing an 80% accuracy in financial forecasts. Created and delivered presentations to the Financial Controller whose later on passed on to C-Level executives to inform discovered insights that led to the contribution of strategic budget allocation and operational efficiencies.

Financial and Data Analyst

hugo

Supported the Regional Treasury Coordinator and the Regional Finance Director.

Creating value through:

• Facilitated the analysis and management of payments, impacting both domestic and international suppliers, along with different business units like Hugo Pay, Hugo Freshly, Hugo Fun, and Hugo Delivery showcasing a boost of 18% in payment process efficiency supporting headquarters operations.

• Prepared the analysis, forecasting, and monitoring of cash flow management for El Salvador and Jamaican operations, achieving a 10% improvement in cash flow efficiency, enabling more informed strategic financial planning and future cash maximization for C-Level and upper management decisions.

• Successfully managed and administered diverse business expenses for the Jamaican operation by a 90% ontime payment rate, covering drivers, local suppliers, payroll, office expenses, and non - manufacturing overhead.

• Executed the collection, analysis, and reporting of financial and operational data, facilitating the integration of bank statements from the headquarters and its subsidiaries into Oracle NetSuite, delivering an improvement in financial reporting accuracy by 75%, enabling more informed decision-making at a regional level.

• Achieved stronger support for strategic financial operations and overall financial and administrative related communications between banking executives and management to support business operations, particularly in El Salvador, by 60% resulting in smoother transactions and responses to diverse requests.

Regional Treasury Assistant

Supported the Regional Treasury Coordinator, Regional Administrative Manager and the Regional Finance Director.

Creating value through:

• Handled the calculation and consolidation of closing balances for over 6+ parent company and subsidiaries bank accounts, setting a precise financial foundation that enabled the Finance and Accounting Departments to construct and forecast FY 2022 statements with an accuracy of 95%.

• Compiled, structured, and analyzed financial and operational data from over 35+ regional bank statements monthly, deriving actionable insights that supported strategic planning efforts from C-Level and middle management.

• Supported C-Level and upper management throughout the preparation and analysis of cash flow data from regional bank reconciliations, collaborating with the AP team, to facilitate the due diligence process in the strategic acquisition of Hugo Technologies by Delivery Hero.

• Initiated and led a cross-functional team of 15+ Country Managers, Country Accountants, Corporate
Lawyers, and Operations Managers to reduce non-payments risks to delivery drivers by 40% streamlining driver payments across 6 countries.

Regional Treasury Intern

Millicom (Tigo)

Assisted in the Corporate Finance & Treasury area.

Creating value through: 

• Performed a 4-year historical bank reconciliation of payments and receipts using Oracle E-Business Suite for Telemovil and Mobile Financial Services (MFS) business units, ensuring accuracy in financial reports, improving financial analysis and cash flow forecasting, and enhancing compliance by reducing financial and operational risk for management decisions.

• Facilitated and executed interbank transactions with international banks (JP Morgan Chase, Citigroup, The Bank of Nova Scotia, BNP Paribas) for Telemovil and Mobile Cash business units, securing liquidity and strengthening cash flow management.

• Managed bank reconciliations worth $27MM for Telemovil and Mobile Cash business units, driving the financial centralization and transformation process for enhanced efficiency in the Corporate Finance & Treasury division to the Shared Service Center unit.

Corporate Finance & Treasury Intern

Banco Davivienda

Business Intelligence project for the HR area.

Creating value through:

• Designed and delivered an interactive dashboard, integrating 30+ KPIs, financial and HR metrics across the parent company and its subsidiaries, enhancing strategic decision-making for C-Level and upper management by providing a data-driven approach and overview of human development performance. This analytics tool provided insights into employee costs, revenue contributions by departments, and operational efficiencies across all subsidiaries.

• Led the development of a comprehensive and fully functional dashboard, employing Google Sheets, Looker Studio, Excel and Power Bi for data analysis, data preparation, data cleaning, and data modeling, culminating in data visualizations that streamlined HR processes across Banco Davivienda Salvadoreño S.A, Davivienda Seguros, Davivienda Servicios, and Davivienda Valores.

• Optimized the Benefits and Compensation area’s billing process by automating monthly HR department expenses, reducing discrepancies by 20% and enhancing reliability in the tracking system.

Business Intelligence Intern

Business Economics student with vast experience in the banking, financial services, telecommunications, tech and marketing services industries. Passion towards numbers and analytical business scenarios. Knowledge in the fields of Business Intelligence (BI), Data Analysis, Business Analysis, Corporate Treasury Management, Financial Planning and Analysis (FP&A), Financial Modeling, Corporate Finance and Financial Markets.

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Shaheem Alam

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