Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

If you carry a number, or you're growing your own business, you carry pressure most people never see or understand.

And the pressure doesn’t turn off - targets or your livelihood don’t care how hard you’re working. And one bad quarter can quietly put your role, reputation, and livelihood at risk.

This is why I work privately with commercial leaders, teams, sales reps, and founders who are delivering results but paying for it personally.

They’re running back-to-back calls, skipping meals and workouts, holding everything together until Friday — only to crash by Saturday with nothing left for their family, friends, or life outside work.

Most of my clients aren’t failing. They’re just exhausted, unmotivated, and hoping for a different experience. BUT, they don't want to give up all they've earned.

They’ve built their lives around their income, so slowing down feels risky and impossible — even when the pace isn’t sustainable. They live with constant pressure around the number, growing their company, forecast calls, board scrutiny, and being “the one accountable.” 

Days start with APAC, roll through East Coast teams, and end with the West Coast. Breaks disappear. Energy erodes. Weekends become recovery instead of rest. Over time, anxiety, physical symptoms, and burnout become part of the job.

I know this world because I lived it.

I spent nearly 20 years in commercial leadership — from inside sales through executive roles — and collectively delivered over $1B in new business. And I now run my own business. 

I also know what it’s like to override your body, energy, and personal life in the name of success — until it becomes clear the way you’re operating isn’t sustainable.

My work helps leaders perform at a high level without burning out or sacrificing their health, energy, or relationships - I had to learn how to do this the hard way, so now my mission is to make it possible and easier for others.  

I don’t do fluffy sales coaching or motivation. I do private advisory work and small, high-trust masterminds focused on how leaders can operate under pressure — so performance becomes sustainable, not something survived.

I work with a limited number of executive clients in confidential engagements, with senior directors and VPs 1:1, and founders in small pods to grow into higher roles without self-abandonment and sacrifice.

If you’re carrying significant commercial responsibility, growing your biz, or preparing for the next level and want success without work consuming everything else, reach out.

Melissa Coloton

The hardest lesson I learned in my career is this:


You gotta love the process.

I know this may seem cliché - this is me writing and not some AI assistant. 

But seriously - the process is where it’s at.

And if you don’t enjoy that part, the goal you set for yourself will get achieved, and that will feel like you’re standing on top of the world, but very soon after, you’ll fall into an emotional pile of nothingness.

Which is so confusing.

But what happens is, there’s a goal, an attachment to it, and once it’s hit and it doesn’t feel as good as you thought it would, you’ll slump into a bit of a depressive energy.

So what’s the antidote? 

   1. Don’t get attached to the outcome.
   2. Fall in love with the process.

That’s it. 

Easier said than done, of course.

But coming from someone who’s set many goals in her life and then felt a bit empty or dull after achieving them, I’ve now learned to dig into the process, not the outcome. 

Which is not easy - it has to be intentional because the mind loves to drive the car toward goals and likes to create these experiences for various reasons.

Your job is to sit above the mind as your higher self and lean into a higher power that guides and supports you through the process, so you don't get caught up in the dopamine hits of achievements. 

What are your thoughts? Comment below.

$1B+ in Lifetime Sales || Helping commercial leaders, sales reps, and founders perform at a high level without burning out || Host of The Honor You Podcast

When I first started “my own thing” and posting more here on LinkedIn, I thought for sure I should talk about sales.

Why would I not?

I’ve been in sales for 20 years now (PS, I had to look this up, and sure enough, my first major sales role was in 2006 - woah LOL, just aged myself but oh well.)

Anyways… when I started writing about sales, I just felt like an imposter.

I am not a sales guru.

Never have been.

I know tons of people who’ve invested in sales courses, books, conferences, etc, etc, etc.

I’ve done maybe .0000001% of that and yet was highly successful in sales.

But trying to write about it really tripped me up.

I would sit and stare at the blank screen, trying to post up some special sauces that were tactical – it was rough.

Despite it being a struggle (for literally two and a half years now) it made me face some things – did I even care about sales this whole time? This whole two decades?!!?

What a smack in the face.

It literally felt like I’d done something for YEARS only to be left with…nothing?

It was a bizarre experience.

The good news is that through this process, I’ve realized I care more about win/win situations.

What I care most about - even during my tenure as a direct seller was SUCCESS.

What I cared more about was listening to the problem and solving it.

So - no. I’m not your guru.

But what I am is someone who can guide you to selling a shit ton and being wildly successful – no tactics, but alignment. 

Because, despite what the sales bros tell you – what you feel inside matters so much more than what you say, do, or what kind of deal you give the client.

And that’s why I was successful.

-I believed in me
-I believed in my team
-I believed in the company I worked for
-I believed in my colleagues
-I stayed curious 

And most importantly, I was deeply dedicated to success and ensuring that not just me got the win - but my customers did, my bosses did, and the company I worked for did.

If you’re not aligned, you’re doing it wrong, and it’s time to dig into this if you want to be a seller – and that goes for you entrepreneurs out there that are selling too, but maybe don’t call yourself a salesperson.

What do you think? What makes someone a successful seller?

taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Melissa Coloton

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taplio

The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Melissa Coloton

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melissa Coloton's LinkedIn Performance

Ready to grow your LinkedIn presence?

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