Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Salesforce Consultant/ Functional Lead

PwC Canada

Senior Associate, Salesforce Consulting and Strategy

Klick

Business System Analyst/Consultant (Salesforce)

Philip Morris International

Information Technology Business Analyst

Optimize Marketing

Business Consultant (Salesforce)

Royal Mail

•	Provided expertise and business consulting on employee and business development plans to enhance implementation by working with key stakeholders that would contribute to 10.91% CAGR in 5 years.
•	Analysed historical data and recommended to update the clients' product portfolio costing through providing services to the majority of current market segment to bring sales up by more than 5%.
•	Performed Cost Benefit Analysis and Return on Investment Analysis and recommended to digitalize the sales process through CRM tool (Salesforce) that will increase profit levels by 100%.

Business Strategy Consultant

Accenture

•	Managed BA/QA teams and reduced resource idle time by 20% by process automation.
•	Managed continuous improvement projects on Microsoft Dynamics Navision ERP tool. Highest increase in CAGR for a client was 11.53% in 3 years and received team of the year.
•	Ensured high performance through creating documents like master test plan, technical specification, functional specification, dashboards, project completion and UAT.
•	Provide exceptional business analyst service by working with clients to understand requirements.
•	Worked with senior management and negotiated agreements between employees to resolve critical problems, improve operations and provide smooth and timely project delivery.
•	Lead testing teams and provided assistance for UAT issues to the key stakeholders that got the project renewed for another year resulting in $80 million increase in sales.
•	Saved $2000 for bi-weekly releases by researching and implementing Hexawise tool for testing automation as cost-saving initiative.
•	Worked on cross-functional projects with scrum and agile methodologies to increase resource flexibility.

Business Engineering Analyst

•	Evaluated project requirements and specifications, developed software applications, worked closely with client to understand requirements and provide exceptional technical service in IT agile team.
•	Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance and received Star of the month awards and CP points bonus.
•	Collaborated with project management staff on all stages of systems development lifecycle, and increased customer satisfaction ratings by 10%.
•	Read and written SQL Queries, analyzed requirements, designed, implemented, monitored and tested web pages, sites and databases for continuous improvement.
•	Prepared test plans and test cases based on change requirement documents for Microsoft Business Intelligence Software through SDLC process and Agile process methodologies for 13 releases.

Software Development Associate

HCL Technologies

Created an e-commerce website through PHP to help people book travel tickets through different modes of travel across India,

Summer Intern

Created an e-commerce website through ASP .Net to help educate people about the travel destinations around the world.

Senior Associate, Salesforce Consulting & Strategy at PwC | PSM | PSPO | Schulich MBA | Ex-Accenture

"Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success." - Pablo Picasso

My Background:
•	Solution-oriented MBA graduate with around 9 years of experience as business engineering analyst /consultant managing cross-functional CRM and ERP projects in IT industry in various domains.
•	Innovative and strategic thinker to help large business transformations and solve complex industry problems to advance companies in marketplace and to meet challenging business objectives. 
•	Focused on overseeing financial, personnel and operational facets to drive efficiency and cost savings.

Area of Expertise:
•	Business Consulting, Strategy to execution, Management Consulting on strategic transformation initiatives 
•	Business Analysis, Data Analysis, Salesforce, CRM, Microsoft Dynamics Navision, ERP 
•	Process Improvement, Project Management, Stakeholder Engagement and Process Optimization expertise to drive cost savings, Quality Assurance

Feel free to reach out at:
📞 +16477670085 ✉️ ishantkhurana18p@gmail.com

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Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Ishant Khurana

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