Hello 👋🏻 welcome to my profile!

I'm Shahbaz, an award-winning communications marketing strategist with over a decade of experience helping brands achieve remarkable results. From driving $100M+ in share of voice to boosting sales by 120%, I've consistently delivered outstanding outcomes for my clients across consumer, corporate, and non-profit sectors.

As a Vice President of Brand Marketing, I specialize in crafting impactful strategies, executing successful go-to-market planning and campaigns, and managing end-to-end marketing initiatives. 

My work portfolio spans across CPG clients like Sephora, World Gold Council, GAP, GANT, Nautica, United Colors of Benetton, PepsiCo, and Unilever (Dove). 
B2B/ Start-ups: LinkedIn, Google, Microsoft, Accenture, Mobileum.
Non-Profits: Alliance for South Asian AIDS Prevention, UNICEF, Pride Toronto, The519.

Throughout my career, I've been recognized for my exceptional work, including winning the prestigious Fulcrum Award for the Best CSR Campaign, the 2X Best Brand Communications Campaign, and being named the Best Strategist at Edelman for two consecutive years. I'm proud to have spearheaded teams, tapping into their expertise and empowering them to be better managers. My passion for empowering others and my commitment to excellence have been the driving forces behind my success.

I'm a passionate and versatile professional who believes in the power of uninhibited creativity, measured strategy, and sustained impact. My co-related specialties include: Public Relations, Digital Strategy, Issues & Crisis communication, Brand Reputation Management, Business negotiation, Content development, Communications Marketing Strategy, Retail, CPG and Non-profits consultant.

I hope this gives you a glimpse into who I am and what I do. Feel free to reach out if you’d like to chat more. Thanks for stopping by!

Email: Yourstoryteller.co@gmail.com

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Work Life Intelligence Expert | Wellness Advocate | Mom of 4 l Evidence-based tools to excel at work and thrive in life 🌿

Struggling to find balance between life and work?  Here's the secret👇🏼... there is no secret (sorry).But there is a way forward. It starts by tuning in to what works for YOU. Only you can discover that balance, and I’m here to guide you along the way.I help high achievers like you create a life where work, health, and personal success coexist through a real, practical blend of:🌿 Intentional Living🌿 Well-Being🌿 Personal &amp; Professional DevelopmentAs a founder, CEO, and mom of four, I’ve faced the same struggles. I know the pressure, the juggle, and how hard it can be to create space for yourself amidst it all.But I’ve also found a way to make it work - and you can too.🌿 Ways we can work togetherhttps://www.healthymindsetliving.com/services🌿 Join 13k+ subscribers and get my weekly newsletter, packed with tips and strategies to help you live a mindful, healthy, and fulfilled life.https://www.healthymindsetliving.com/join-us

Dr. Carolyn Frost

Your title doesn't make you a success.

How you choose to treat others does.

It's easy to focus on status symbols, thinking credentials equal respect.

But this leads to: 
— Surface level connections 
— Missed opportunities for impact
— Success that feels empty

True impact happens in smaller moments.

Start here 👇

1) Make others feel seen 
↳ Use their name when saying thank you 
↳ Reference details they shared last time you talked

2) Create safe spaces 
↳ Speak up for absent teammates 
↳ Welcome silence in hard moments

3) Give credit freely 
↳ Tag others in wins they contributed to 
↳ Tell their manager about their hidden wins

4) Build trust daily 
↳ Turn "I'll get back to you" into "here it is" 
↳ Finish what you start, without reminders

5) Leave people better 
↳ End every interaction with encouragement 
↳ Find one specific thing to compliment daily

Your title might impress for a moment. 
How you treat others lasts forever ✨

Which small action will you start with today?

--

♻️ Repost to help your network build authentic success

🔔 Follow Dr. Carolyn Frost for more on creating impact that matters

Work-Life Intelligence Expert | Behavioral science + EQ to help you grow your career without losing yourself | Mom of 4 🌿

Your toxic coworker is testing you.

Here's exactly what to say back:

The constant undermining, passive-aggressive comments, and boundary violations aren't accidental.

They're strategic.

But here's what they don't expect: 

You knowing exactly how to respond with quiet confidence.

💥 15 sentences that change the power dynamic:

1) "I'll send an email to confirm we're on the same page"
↳ Creates accountability without confrontation

2) "I need to process this information before I respond"
↳ Prevents reactive responses that you'll regret later

3) "Please help me understand your perspective on this"
↳ Forces them to explain their reasoning publicly

4) I focus on work topics during work hours"
↳ Shuts down gossip and inappropriate conversations

5) "I sense tension - how can we move forward?"
↳ Addresses the elephant in the room professionally

6) "Let's discuss this properly when we can both focus"
↳ Prevents ambush conversations 

7) "I'm not comfortable with that approach - here's an alternative"
↳ Sets boundaries while offering solutions

8) "Let's include [manager/HR] to guide the conversation"
↳ Creates witnesses and accountability

9) "That doesn't match my experience, what are the facts"
↳ Challenges false narratives with evidence

10) "I need to check my priorities and get back to you"
↳ Buys time to think and prevents pressure tactics

11) "I'd suggest sharing that directly with [person] - it's outside my scope"
↳ Redirects gossip back to the source

12) "I'm going to focus on solutions rather than problems"
↳ Elevates the conversation above petty complaints

13) "Here's what I can and cannot commit to"
↳ Prevents scope creep and manipulation

14) "I appreciate you bringing this to my attention - I'll handle it from here"
↳ Takes control while remaining professional

15) "We have different working styles, and that's ok"
↳ Acknowledges differences without taking the bait

Toxic people stay toxic because most people stay silent. 
Not you. Not anymore 💥 

Which phrase becomes your power move this week?

--

♻️ Repost to help your network handle difficult colleagues with confidence

🔔 Follow Dr. Carolyn Frost for strategies to thrive in challenging workplace dynamics

15 Sentences High EQ People Use with Toxic Colleagues

Being easy to work with is a career accelerator.

These 10 moves put you in the top 1%:

When work gets busy, people gravitate toward the steady, reliable, low-friction person.

Not because they’re the loudest, but because they make everything smoother, clearer, and easier.

Here are 10 behaviors that instantly elevate how people experience working with you:

1️⃣ Follow up before they ask
↳ “Quick update: on track. Next check-in Thursday.”
↳ Reduces mental load for everyone and signals true reliability.

2️⃣ Set expectations clearly
↳ “To confirm - what format and timeline works best?”
↳ Clarity prevents rework, conflict, and last-minute drama.

3️⃣ Give context before you ask for help
↳ “Client call tomorrow - could you review sections 2 + 4?”
↳ Requests land faster when people understand the why.

4️⃣ Show your work (briefly)
↳ “Here’s what I did → here’s why → here’s what I recommend.”
↳ Transparency builds trust and speeds up decision-making.

5️⃣ Manage your emotional energy
↳ Ask yourself: “Is my tone adding clarity or adding tension?”
↳ Your steadiness becomes a stabilizer for everyone around you.

6️⃣ End every meeting with crystal clarity
↳ “Recap: I’ll take A. You’ll handle B. We’ll reconnect Friday.”
↳ Reduces risk and keeps momentum moving.

7️⃣ Make decisions without drama
↳ Acknowledge → decide → move.
↳ People trust calm decisiveness far more than overthinking.

8️⃣ Anticipate the next step
↳ Before hitting send: “What will they need right after this?”
↳ Saves time, removes friction, and makes you feel two steps ahead.

9️⃣ Communicate in straight lines
↳ “Just checking…” → “Checking on the status of…”
↳ Direct + warm always beats vague + polite.

🔟 Bring a steady presence
↳ Unclench your jaw. Slow your exhale. Soften your shoulders.
↳ People remember how your presence made the work feel.

These behaviors don’t just make work smoother.
They quietly increase your influence, trust, and opportunities ✨

Which of these would reduce the most friction at work for you?

--

🔖 Save this post to revisit before your next big week

♻️ Repost to help your team communicate better

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10 Behaviors That Make You Instantly Easier to Work With

Your setbacks aren’t failures.

They’re sharpening your edge.

Every hard moment you’ve been through left you with a skill you still use today.

Here’s the part most people miss 👇🏼

1️⃣ Rejection → Detachment
↳ You stop tying your worth to outcomes.

2️⃣ Uncertainty → Adaptability
↳ You learn to make decisions without perfect clarity.

3️⃣ Failure → Humility
↳ You become coachable, self-aware, and sharper.

4️⃣ Conflict → Communication
↳ You stay calm and clear under pressure.

5️⃣ Burnout → Boundaries
↳ You protect your time and energy before they’re gone.

6️⃣ Criticism → Self-Trust
↳ You stop needing approval to move forward.

7️⃣ Loss → Perspective
↳ You see what actually matters.

8️⃣ Delay → Patience
↳ You understand progress isn’t always visible.

9️⃣ Embarrassment → Resilience
↳ Once you’ve stumbled publicly, fear loses its power.

🔟 Discomfort → Courage
↳ Growth always feels awkward at the start.

Your edge wasn’t built in the easy seasons.
It was built in the ones you had to survive ✨

Which skill did a past setback give you? Share below!

--

🔖 Save this for the next time something doesn’t go your way

♻️ Repost to support someone who needs this today

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10 Setbacks That Sharpen Your Professional Edge

Nobody really listens anymore. 

These 12 psychological moves change that.

Your ideas deserve attention. 

But in a world of constant noise and distraction, being heard takes more than just speaking up.

👉🏼 12 psychology moves that command attention:

1) "Let me get your thoughts on something" 
↳ Ask before sharing - the brain commits to what it helps create

2) Drop your volume slightly when making key points 
↳ Creates a natural lean-in effect that commands attention

3) Use "what if" before sharing solutions 
↳ Follow with silence to let creativity engage

4) Mirror their words thoughtfully in your response 
↳ Write down key phrases they use for precision

5) Start with "I noticed" instead of "I think" 
↳ Shifts from opinion to observation for instant credibility

6) Pause briefly after they finish speaking 
↳ Watch their body language during the pause

7) Take a sip of water before key points 
↳ Creates natural thinking space without awkward silence

8) Lead with what you see, not what you assume 
↳ Describe behavior patterns instead of making judgments

9) Use people's names thoughtfully 
↳ Say their name at the start and end of key points

10) Stand up for important conversations 
↳ Move to a different space to mark importance

11) Subtly nod while others speak 
↳ Combine with focused eye contact for deeper impact

12) End with "What are your thoughts?" 
↳ Give them time to form their response fully

Being heard isn't about being loud. 
It's about being strategic.

Hint! Practice these regularly, so they are available and familiar when it really counts ✨

Which simple move will you try in your next conversation?

--

♻ Repost to help your network master the psychology of influence

🔔 Follow Dr. Carolyn Frost for more strategies on impactful communication

If you’re doing everything right and still exhausted…

Your burnout won’t fix itself. Start here 👇🏼

You’re not tired because you’re “not trying hard enough.”

You’re tired because your system has been running past empty for too long with no real recovery built in.

If rest isn’t helping anymore, these are the moves that actually work:

1️⃣ Name what you’re feeling without judgment
↳ Clarity reduces mental load. “I’m overwhelmed” hits different than “I’m failing.”

2️⃣ Identify what drained you, not just what stressed you
↳ Burnout comes from work that takes more than it gives back. Spot the leaks.

3️⃣ Set boundaries with yourself first
↳ Stop auto-yes’ing. Overcommitting is the fastest path to collapse.

4️⃣ Build micro-recoveries into your day
↳ Five minutes between meetings. Lunch away from your desk. A cutoff time that’s real.

5️⃣ Reconnect with something you actually enjoy
↳ Joy is fuel. 10 minutes is enough to shift your whole state.

6️⃣ Get honest about what needs to change
↳ If the environment stays the same, your burnout will too.

7️⃣ Ask for support without apologizing
↳ “I need help” is a complete sentence. Recovery is faster when you don’t do it alone.

Exhaustion isn’t a personality trait.
It’s a signal something has to shift ✨

What’s one change you’re making this week?

--

♻️ Repost to help someone who’s running on empty

🔔 Follow Dr. Carolyn Frost for daily tools on EQ, stress, and work-life intelligence

7 Emotionally Intelligent Ways to Recover From Burnout

You don’t prevent burnout by doing more.

You prevent it by doing this 👇🏼

Burnout rarely comes from one bad week.

It comes from the small things you ignore because you’re too busy to notice them.

Fix the small things early, and you save hours every week.

Here are 10 shifts that protect your bandwidth:

1️⃣ Take real (non-digital) breaks
↳ Your brain resets when input stops, not when you scroll.

2️⃣ Set clear work-life boundaries
↳ Define your top 3 weekly priorities + your stop time.

3️⃣ Treat sleep like a deliverable
↳ Remove the TV from your bedroom. Your brain needs less noise.

4️⃣ Delegate earlier than feels comfortable
↳ Share the task, the context, and the authority to act.

5️⃣ Say no without guilt
↳ “I appreciate the offer, but I can’t commit to that right now.”

6️⃣ Move daily (even briefly)
↳ A 10-minute walk in sunlight resets clarity fast.

7️⃣ Start the day grounded
↳ Three slow breaths before you get up changes your entire morning.

8️⃣ Have one hobby that isn’t productive
↳ Your brain needs play, not performance.

9️⃣ Go outside every day
↳ Fresh air and light lower stress faster than resting indoors.

🔟 Use a two-minute morning writing practice
↳ Identify your 3 most important things. Clear mind, clear direction.

Burnout doesn’t start with exhaustion.
It starts when you stop noticing the early signs.

Which shift feels easiest to start today?

--

🔖 Save this post so you can revisit when you need to

♻️ Repost to support your network’s well-being

🔔 Follow me Dr. Carolyn Frost for daily tools that protect your bandwidth

Burnout Prevention 101: Small Shifts that Save Hours

The perfect moment to reset isn't January 1st. 

It's in a tiny shift you make today.

You don't need massive changes to transform your life. 

Sometimes the smallest shifts create the biggest ripples.

17 life-changing micro-moves 👇🏼

1. Leave the radio in the 'off' position in the car 
↳ Silence is powerful, choose it when you can.

2. Sometimes things have to get messy before they get clean 
↳ Applies to closets, relationships, and life.

3. Stop relying on external things to tell you how you feel 
↳ Ask yourself directly, no need for external validation.

4. Your kids have so much to teach you 
↳ Be open, the lessons are in every interaction.

5. Three sentences to start your day 
↳ I will focus on, I am grateful for, I will let go of.

6. "It's not your job to like me, it's mine" ✨
↳ Byron Katie's wisdom, self-acceptance is an ongoing journey.

7. A daily journaling practice is an awareness super-builder 
↳ Start with 3 things you're grateful for + 3 goals for the day.

8. A walk outside (with your dog!) cures most things 
↳ It helps with feeling stuck, overwhelmed, and disconnected.

9. The power of a reframe 
↳ "Just because I think it doesn't mean it's true." 

10. You don't practice yoga, meditation, breathwork to be good at them 
↳ You practice so those skills are there when you need them most.

11. Doorway Affirmation 
↳ Create one for your office, your house, or a party.

12. Time management isn't a thing 
↳ First, connect with yourself, only then can you connect with others.

13. You must connect in before you can authentically connect out 
↳ Know yourself - genuine connection with others starts there.

14. Move to feel good in your body, not to change it 
↳ Shift your mindset—exercise becomes rewarding, not a chore.

15. The Power of a Nudge 
↳ Design your environment to make good habits easy and bad ones hard.

16. The power of a single deep breath 
↳ Pause and create space to respond thoughtfully, not reactively.

17. The Shared Heart: A fav Pema Chodron practice ✨
↳ In a minute, magnify the good and soften the bad.

Simple shifts create profound change. 
Your transformation is closer than you think ✨

Which of these shifts resonates most deeply with you?

--

♻️ Repost to help your network discover the power of small changes 

🔔 Follow me Dr. Carolyn Frost for more simple strategies for a happy life

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Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Dr. Carolyn Frost

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The Battle

Shahbaz Mamdani ️ B̵o̵r̵i̵n̵g̵ ̵c̵a̵m̵p̵a̵i̵g̵n̵s̵

Dr. Carolyn Frost

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