You’ve scaled your E-commerce brand past $5M with Meta.

You’ve got momentum. What next?

What used to work isn’t working:
⤬Unpredictable CPMs
⤬CPA creeping upwards
⤬Creative is burning out faster than you can build it

It’s not about doing more. It’s about attacking the right bottleneck. 

That’s what we do;

We partner with DTC brands doing $5-10Million and take them to $20-$100M.

Being CEO (or ‘Chief Architect’) at Venture Beyond, has taught me what it takes. There is no magic bullet and the founders we work with MUST be determined for success, and attack the bottlenecks as fast as we do.

We don’t sit on monthly retainers. And we won’t sit back and wait. 
We attack the result until it’s achieved.
That is why brands pay us on performance only:

A) We spend our own money and work as an Affiliate. If we fail, it hurts. It we win, we get paid.
(currently spending $1M/month of our own cash on brands we partner with). 

OR

B) We earn a % of revenue or contribution margin.

We don’t accept any brand. The opportunity cost for us is too high.
So- we will only ever work with 5 to 10 brands at any given time. 

We need to believe in the PRODUCT, the OFFER, and we need to believe in the FOUNDER.

In return- we won’t do random sparks of ‘creative genius’ when we feel like it. We will systematically engineer creatives through sequential Creative Testing, attentive Media Buying and CRO.

1. We build the ads.
2. We build the landing pages.
3. We run the ad spend.

We have managed over $100M+ in paid media on Meta, generating more than $200M in tracked revenue. We’ve taken brands from inception through to high 8-figures and got one brand into the Meta Disruptors group.

See our Case Studies for results.
Talk to us if you are serious about growth.


➡ BACKSTORY

Before Venture Beyond, I:

‣ Grew a Land Promotion business to 500+ homes under contract (still an Investing Partner)

‣ Flipped 22 properties during lockdown and redeveloped a block of 18 flats

‣ Misc- owned a gym, touted 10,000+ event tickets, car trader, eBay powerseller, grew a property community, ran AirBNBs, short stint in a cleaning business, was a wedding photographer.

‣ Started in Corporate Finance at Deloitte (ACA-qualified, Maths graduate etc etc etc)


➡ IMPACT WORK

We’ve raised £200K+ for water + food security projects in Malawi, bringing sustainable irrigation to over 10,000 people. DM me to Join the mission.

Shahbaz Khokhar

Any E-commerce people in Dubai next week?

I'm on a panel at the Meta Global Disruptors Connect at 9:30am on Friday 6th. Drop me a DM and I will see if I'm able to get you a ticket as it's invite only.

I'll also be speaking at Affiliate World Conferences at 15:55pm on Thursday 5th about 'Why Most Meta Ad Creative Teams Break at $100k/day in Ad Spend'. I'll be unpacking the last 5 years of what I have learnt about building Creative Operations and Media Buying teams. 

I'm also be shooting a few podcast episodes and making content around E-com. If anyone wants to collab on this whilst I'm here, or just generally wants to talk breeze on E-com drop me a DM!

See you there 🇦🇪

E-commerce Operator | Meta UK Advisory Board | 20+ Years Entrepreneur | Ex-Deloitte

"I hate your ads" 

But those ads helped scale True Classic to $500M.

I sat down with Talan Torriero, former Director of Creative Strategy to break down how their creative machine actually works.

A few things that stood out:
- What $150k/week on creative production actually looks like
- The infomercial frameworks still driving modern DTC
- Why ugly ads often outperform beautiful ones
- Why pain beats product in direct response
- How top brands are using AI without outsourcing judgment

Comment "EPISODE" and I'll send you a link to the full episode.

Recharge

Senior Customer Success Manager

Restaurant Resource

Marketing Advisory Board Member

Mozzimo Jewelry

Fractional Chief Operations and Chief Innovations Officer

Warner Music Group

Oversaw all DTC brand and business strategy—created innovative products, engaging brand voices and robust social approach for rollout and ongoing growth. Implemented necessary technologies for increased efficiencies and key insights. Conceptualized 360 marketing plans to include social platform optimization, affiliate marketing, email marketing and Google suite in alignment with all brands. Worked with our agency division to deliver best-in-class ecommerce and cohesive branding solutions and analytical feedback to large-name clients. Oversaw company-wide web development and merchandise consulting services. Launched and maintained an in-house creator initiative that optimizes influencer collaborations and partnerships.

Head of e-Commerce, IMGN Media

Little and Free (as part of IMGN Media)

Conceptualized and created infant and children’s clothing company from scratch.  Designed, sourced, and oversaw production for all products. Crafted a compelling brand story and vision based on my personal experiences as a mother. Built DTC website and oversaw photography and video production. Handled all sales, marketing, and customer relationships. 
●	Saw 10k in monthly revenue by month two, doubling projections.
●	Surpassed social media following goals by 1000% with no budget and self-created content.
●	Increased AOV by 587% (from $30 to $206) with assortment management and accessory additions.

Co-Founder and Creator

Elrene Home Fashions

Tasked with infrastructure creation, retail strategy revision, and product assortment organization and expansion. Leveraged robust expertise in B2B and B2C to thrive in role. Hired new team members, collaborated with design and production teams to expand operations and optimized budget. Implemented new branding techniques and microbrands to generate additional revenue streams and product mixes for online and on-site retailers. 
●	Increased e-commerce assortment by 200% while staying under budget, increasing projected sales by 400%.
●	Reduced time to market by 75% by implementing processes and infrastructure dedicated to e-commerce.  
●	Grew ecommerce division by 75% in revenue in one year.

Vice President of Marketing and e-Commerce 

Ellery Homestyles LLC

Created and led B2B e-commerce division of 12 professionals focused on social media, marketing, and account management. Partnered cross-functionally to develop product and brand launches, redefine brand identity, conduct market research, and create rich content. Oversaw company-wide annual marketing calendar and budget.
●	Led a branding overhaul for our largest brand resulting in assortment offering increase of 450% and increased projected sales by 650%.
●	Achieved revenue growth from $1M to $43M during my tenure.
●	Expanded social following by 500% for our largest brand.
●	Improved efficiencies by 70% with creation of new processes, infrastructure and departmental collaboration.

Director of e-Commerce and Marketing

Selected to build e-commerce department infrastructure and team. Recruited and hired team members to manage retail partnerships, inventory, and warehouse operations. Determined strategy for team to increase business and improve efficiency. Scaled processes and systems to remove inefficiencies developed during period of rapid organic growth. Drafted compelling content for products, brands, and marketing collateral. 
●	Multiplied annual revenue from $18M to $25M. 
●	Decreased time to market by 50% with new e-commerce strategies, processes, and infrastructure.

e-Commerce and Marketing Manager

Defined and executed sales, social media, and marketing strategies for 8 brands. Designed digital assets and content for new program launches. Established new products on e-commerce platforms. Focused on end-to-end marketing initiatives, such as paid advertising, funnels, and performance marketing. 
●	Expanded customer base by 300%, leading to revenue growth from $1M to $18M. 
●	Grew social presence and following by 3000%.

Sales and Marketing Manager

Tolani Wine Restaurant

Recruited by new restaurant to establish and grow social media presence. Created social profiles and events to advertise to potential customers. Engaged with in-restaurant customers to promote social events.
•	Boosted wine dinner attendees from 5 to 75 in under 1 year through marketing efforts.

Marketing and Social Media Manager

What makes me unique:
Throughout my career I have gained experience with many different consumer product categories, giving me a unique perspective on top level marketing strategy as well as nuanced, more granular efforts as they apply to a myriad of demographics and audiences. Unlike many of my marketing colleagues, I also have extensive hands-on experience with product design and development, factory communications, inventory planning and logistics, and website building. With this experience comes a broader understanding of product lifecycle, brand development and audience potential. In almost every role I have held I have had to build infrastructure, assortments, and strategic processes. Rather than saying I am someone who can “think outside the box,” I prefer to say that I don’t see a box at all. Every idea, thought, solution is up for grabs. You just have to be an adventurer to find it. 

A little about my experience:
I’ve worked in Ecommerce and marketing for well over a decade and I’ve had the opportunity to watch it grow, change and pivot. I’ve seen big box stores struggle to find their footing in an online environment. I’ve had the privilege to advise these types of stores on how best to transition their Brick-and-Mortar models to the web. 
But the part of my career that I am most proud of is being the creator of Little and Free—a small online company that I built from scratch, alone. I was able to utilize my past experiences working cross functionally with designers, production departments, and building warehouse and factory relationships to produce an incredible brand and product. Not only does it contain product and design innovation, but it reflects my honest and authentic experiences through motherhood. 
From working with large companies, to smaller companies, to developing a brand from scratch (a true start up), I can humbly say that I am one of the most well-rounded Ecommerce and Marketing professionals in the field. But experience aside, I still find that the path to success in any role is by learning from those around you. Whether they be a colleague, a superior or a report—everyone has something to teach you. And if you can learn from each other, you are poised for success.

taplio

The Battle

Shahbaz Khokhar

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