You’ve scaled your E-commerce brand past $5M with Meta.

You’ve got momentum. What next?

What used to work isn’t working:
⤬Unpredictable CPMs
⤬CPA creeping upwards
⤬Creative is burning out faster than you can build it

It’s not about doing more. It’s about attacking the right bottleneck. 

That’s what we do;

We partner with DTC brands doing $5-10Million and take them to $20-$100M.

Being CEO (or ‘Chief Architect’) at Venture Beyond, has taught me what it takes. There is no magic bullet and the founders we work with MUST be determined for success, and attack the bottlenecks as fast as we do.

We don’t sit on monthly retainers. And we won’t sit back and wait. 
We attack the result until it’s achieved.
That is why brands pay us on performance only:

A) We spend our own money and work as an Affiliate. If we fail, it hurts. It we win, we get paid.
(currently spending $1M/month of our own cash on brands we partner with). 

OR

B) We earn a % of revenue or contribution margin.

We don’t accept any brand. The opportunity cost for us is too high.
So- we will only ever work with 5 to 10 brands at any given time. 

We need to believe in the PRODUCT, the OFFER, and we need to believe in the FOUNDER.

In return- we won’t do random sparks of ‘creative genius’ when we feel like it. We will systematically engineer creatives through sequential Creative Testing, attentive Media Buying and CRO.

1. We build the ads.
2. We build the landing pages.
3. We run the ad spend.

We have managed over $100M+ in paid media on Meta, generating more than $200M in tracked revenue. We’ve taken brands from inception through to high 8-figures and got one brand into the Meta Disruptors group.

See our Case Studies for results.
Talk to us if you are serious about growth.


➡ BACKSTORY

Before Venture Beyond, I:

‣ Grew a Land Promotion business to 500+ homes under contract (still an Investing Partner)

‣ Flipped 22 properties during lockdown and redeveloped a block of 18 flats

‣ Misc- owned a gym, touted 10,000+ event tickets, car trader, eBay powerseller, grew a property community, ran AirBNBs, short stint in a cleaning business, was a wedding photographer.

‣ Started in Corporate Finance at Deloitte (ACA-qualified, Maths graduate etc etc etc)


➡ IMPACT WORK

We’ve raised £200K+ for water + food security projects in Malawi, bringing sustainable irrigation to over 10,000 people. DM me to Join the mission.

Shahbaz Khokhar

Any E-commerce people in Dubai next week?

I'm on a panel at the Meta Global Disruptors Connect at 9:30am on Friday 6th. Drop me a DM and I will see if I'm able to get you a ticket as it's invite only.

I'll also be speaking at Affiliate World Conferences at 15:55pm on Thursday 5th about 'Why Most Meta Ad Creative Teams Break at $100k/day in Ad Spend'. I'll be unpacking the last 5 years of what I have learnt about building Creative Operations and Media Buying teams. 

I'm also be shooting a few podcast episodes and making content around E-com. If anyone wants to collab on this whilst I'm here, or just generally wants to talk breeze on E-com drop me a DM!

See you there 🇦🇪

E-commerce Operator | Meta UK Advisory Board | 20+ Years Entrepreneur | Ex-Deloitte

"I hate your ads" 

But those ads helped scale True Classic to $500M.

I sat down with Talan Torriero, former Director of Creative Strategy to break down how their creative machine actually works.

A few things that stood out:
- What $150k/week on creative production actually looks like
- The infomercial frameworks still driving modern DTC
- Why ugly ads often outperform beautiful ones
- Why pain beats product in direct response
- How top brands are using AI without outsourcing judgment

Comment "EPISODE" and I'll send you a link to the full episode.

Sovran

Creative is king. We’re building modular performance video software to enable growth marketers to run video ad experiments without slow, costly, and error-prone manual work. 

I’ve been a growth marketer and creative strategist at Calm and Cash app. I’ve briefed over 4,473 performance video ads.

As marketers, we all know to constantly be testing hooks, messages, ad types, copywriting frameworks, and visual concepts.

Most video ads created don’t follow the proven structure of hook → body → call to action. 

If you don’t know how to structure a performance video ad, then you don’t know what to change to improve its performance.

Sovran lets you mix-and-match your hook, body, audio, and call to action clips to find the optimal video ad variations. Each variation comes with its unique naming convention so you don’t lose track of learnings.

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla 

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

Book a meeting with me directly at https://calendly.com/mansonchen/30

Send me an email directly at: manson@sovran.ai

Founder

Parabolica

Before we came onboard, ROAS averaged 0.60 the last 3 weeks of April.


Unsustainable.


Their ad account was plagued by the usual:

- Too many active ads per ad set at their daily budget
- Running unprofitable products
- Too many audience types
- No testing campaign


What we did:

+ Reactivated historically good products
+ Consolidated the account structure
+ Paused historically bad products
+ Reactivated strong ads

Rocket science? No.
Simple media-buying fundamentals.

The result?:

1️⃣ ROAS increased 155%, from 0.58 to 1.48.
2️⃣ Spend increased 90%, from $5,838.67 to $11,134.45.
3️⃣ They can refocus on making the world a happier and healthier place.

Cash App

Led performance creative strategy team at Cash App
Data-driven creative concepting and iteration on paid social, UAC, mobile programmatic

Growth Marketing Lead, Creative Strategy

Calm

Paid Social Growth & Performance Creative Strategy

FB/IG iOS, Android, Web
International (ES, DE, FR, PT, KR, JP)

Growth Marketing

Smartly.io

Clients included - Uber, DoorDash, StubHub, Fabletics

Pod Lead - Managed Services

We are on a mission to make online advertising easy, efficient, and enjoyable across all major platforms. Easy as in automated, efficient as in constantly driving performance, and enjoyable through the best user experience and service in the market. We do this by combining creative automation, ad operations, and outstanding customer service to help brands scale their results – not headcount.

Great people choose us and stay with us because they like our company culture and how we tackle challenges of huge scale at speed. Learn more about how we work at smartly.io/culturehandbook.

Accomplishments
Scale Pinterest paid social operations for TechStyle brands to ~$1MM/mo
Drive product development of Smartly's nascent Pinterest ad buying platform 
Developed custom script to streamline Pinterest ad optimization workflow 
Management of Facebook branding/direct response strategies across accounts including Uber, DoorDash, and StubHub

Sr. Customer Success Manager, Managed Services

Dstillery

- Manage and nurture largest west coast customers through day to day communication and programmatic display expertise
- Partner with Account Executives and nurtured spend on key accounts by 5x YoY and 40% QoQ respectively
- Present quarterly business reviews to top west coast customers 
- Collect customer feedback and work with Product team to prioritize new features
- Provide best practice and use cases for internal and external end users on new platform features

Customer Success Manager

Brand Networks

- Develop, execute and optimize $500K+ monthly budget advertising initiatives for Realtor.com, LiveNation, New York Times, Marriott, Starwood
- Provide media planning, strategy, analysis, and post-buy reviews
- Maintain trusting relationships with clientele and ensuring satisfaction to keep Brand Networks top of mind for new business
- Collaborate cross-functionally (Customer Success and Professional Services) on plan execution including ad development and selection

Manager, Media Services

Applied Analytix

- Develop and maintain IBM Cognos TM1 databases (developed Sony Playstation’s Supply Chain Model, Portola Pharmaceuticals’ Finance/Forecasting Model)
- Lead training classes for clients (1-5 people) on how to use IBM Cognos TM1 software
- Program custom scripts using the built-in ETL (Extract, Transform, Load) tool, ‘Turbo Integrator’, to move data from SQL databases into TM1
- Build custom, automated, Excel reports using TM1 as the backend database (P&L, Net Income, Headcount, Balance Sheet, etc)
- Wrote user-friendly documentation detailing how different components interact within the TM1 database

Database Implementation Consultant

Santa Cruz Chamber of Commerce

Business Administration Intern

Founder, Sovran.ai | Make winning video ads 4x faster by remixing your clips without a big team. Automating modular video ads.

✔︎ What does Sovran do?

Creative is king. Sovran is a self-serve platform that enables you to scale multivariate video ad tests without compromising on quality.

✔︎  How does it help?

Our software allows you to upload video building blocks to combine into variations to increase creative production, testing speed, and efficient scale.

✔︎  What users are saying

“I am so happy that we use the Sovran platform. It took our designers an hour to create one variation. Now even creative managers can do it, and just for 10-15 minutes, we have 2-3 resizes. So it’s 4 times faster with Sovran.” - Viktoriia Niemaia, Creative Marketing Team Lead, GeoZilla

“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!” - Nabeel Ismail, Paid Social Director, Factor

✔︎  Interested in learning more:

Book a meeting with me directly at https://calendly.com/mansonchen/30
Send me an email directly at: manson@sovran.ai

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Shahbaz Khokhar

Manson Chen

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