You’ve scaled your E-commerce brand past $5M with Meta.

You’ve got momentum. What next?

What used to work isn’t working:
⤬Unpredictable CPMs
⤬CPA creeping upwards
⤬Creative is burning out faster than you can build it

It’s not about doing more. It’s about attacking the right bottleneck. 

That’s what we do;

We partner with DTC brands doing $5-10Million and take them to $20-$100M.

Being CEO (or ‘Chief Architect’) at Venture Beyond, has taught me what it takes. There is no magic bullet and the founders we work with MUST be determined for success, and attack the bottlenecks as fast as we do.

We don’t sit on monthly retainers. And we won’t sit back and wait. 
We attack the result until it’s achieved.
That is why brands pay us on performance only:

A) We spend our own money and work as an Affiliate. If we fail, it hurts. It we win, we get paid.
(currently spending $1M/month of our own cash on brands we partner with). 

OR

B) We earn a % of revenue or contribution margin.

We don’t accept any brand. The opportunity cost for us is too high.
So- we will only ever work with 5 to 10 brands at any given time. 

We need to believe in the PRODUCT, the OFFER, and we need to believe in the FOUNDER.

In return- we won’t do random sparks of ‘creative genius’ when we feel like it. We will systematically engineer creatives through sequential Creative Testing, attentive Media Buying and CRO.

1. We build the ads.
2. We build the landing pages.
3. We run the ad spend.

We have managed over $100M+ in paid media on Meta, generating more than $200M in tracked revenue. We’ve taken brands from inception through to high 8-figures and got one brand into the Meta Disruptors group.

See our Case Studies for results.
Talk to us if you are serious about growth.


➡ BACKSTORY

Before Venture Beyond, I:

‣ Grew a Land Promotion business to 500+ homes under contract (still an Investing Partner)

‣ Flipped 22 properties during lockdown and redeveloped a block of 18 flats

‣ Misc- owned a gym, touted 10,000+ event tickets, car trader, eBay powerseller, grew a property community, ran AirBNBs, short stint in a cleaning business, was a wedding photographer.

‣ Started in Corporate Finance at Deloitte (ACA-qualified, Maths graduate etc etc etc)


➡ IMPACT WORK

We’ve raised £200K+ for water + food security projects in Malawi, bringing sustainable irrigation to over 10,000 people. DM me to Join the mission.

Shahbaz Khokhar

Any E-commerce people in Dubai next week?

I'm on a panel at the Meta Global Disruptors Connect at 9:30am on Friday 6th. Drop me a DM and I will see if I'm able to get you a ticket as it's invite only.

I'll also be speaking at Affiliate World Conferences at 15:55pm on Thursday 5th about 'Why Most Meta Ad Creative Teams Break at $100k/day in Ad Spend'. I'll be unpacking the last 5 years of what I have learnt about building Creative Operations and Media Buying teams. 

I'm also be shooting a few podcast episodes and making content around E-com. If anyone wants to collab on this whilst I'm here, or just generally wants to talk breeze on E-com drop me a DM!

See you there 🇦🇪

E-commerce Operator | 20+ Years Entrepreneur | Ex-Deloitte

For the last few years I’ve been operating INSIDE the machine.

Building. Launching. Fixing. Reviewing. Optimising.

Living in the details.

But the next stage requires a shift.

From operator > To capital allocator.

In ecom, it’s dangerously easy to stay stuck:

Approving creatives.
Tweaking campaigns.
Rebuilding PDPs.
Negotiating with suppliers.
Checking Shopify every hour.

It feels productive. But, it’s also the ceiling.

So instead of living inside the work, I’m restructuring the business properly using a WBS. A Work Breakdown Structure is simply a clean definition of the permanent functions inside the brand.

Not launches.
Not campaigns.
Not random “projects.”

Permanent functions.

Here are my current Level 2 functions for an ecom brand. Steal them if useful:

01 Strategy
02 Product
03 Brand
04 Acquisition
05 Conversion
06 Retention
07 Partnerships
08 Supply Chain
09 Data & Analytics
10 Finance & Legal
11 Talent
12 Customer Experience
13 Systems & IT

Once these are defined, everything becomes cleaner.

Each function becomes a Cost Centre.

In your accounting software, you can set up tracking categories aligned to each of these. Every expense gets tagged to a function.

Now you can see:

- How much you’re spending on Acquisition vs Retention.
- How much Product R&D is actually costing you.
- Where operational leakage is happening.

Functions → Cost Centres
Cost Centres → Budget Owners
Budget Owners → Reporting Cadence

Founder → Capital Allocator

If Acquisition has a budget, someone owns MER.
If Supply Chain has a budget, someone owns Unit Economics.
If Retention has a budget, someone owns LTV.

No more blurred accountability.

This is a hard line requirement to shift your thinking from task supervision to capital allocation.

Allocate capital. Appoint strong function owners. Review weekly performance. Reallocate resources based on ROI.

Ultimately you don’t scale an ecom brand by staying inside the machine. You scale it by designing a machine that reports to you.

graphical user interface, text, application, chat or text message

ActionCOACH UK

Community Manager | ActionCOACH
As the Community Manager at ActionCOACH, I’m passionate about empowering our community of franchise partners to make a meaningful impact on the businesses and teams they support locally. My role is about creating a ripple effect: equipping franchisees with the tools, insights, and collaboration opportunities they need to deliver on our mission, helping business owners thrive.

Community Manager

We are committed to driving positive change and unlocking the full potential of businesses across the UK through planning, implementing, and overseeing marketing strategies with the incredible team at ActionCOACH UK. 

Transform your future with business coaching;

Gain Control of Your Business
Boost Financial Results
Improve Your Quality of Life

Don't let the fear of change hold you back.

Marketing Manager

Cool and Retro

‘Old-Skool’ car sales.

An affordable entry into Modern Classics and ‘Cool & Retro’ cars. 

We aim to provide our customers with easy access into the classic and modern classic vehicle scene (mainly from Volkswagen & Audi). Although don’t be too surprised to spot the odd BMW and Mercedes thrown in for good measure, hey if it’s ‘Cool & Retro’… it’s got our name on it!

Business Owner

Goodwill and Growth for Africa UK

Volunteering for a charity is adventurous, exhilarating and rewarding. I’d highly recommend it!

Volunteer

Sugarbush Creative Group

We’re a group of creative, marketing, communications and digital agencies built on shared values of people and results. 

As Sales and Marketing Manager I lead and develop our sales and marketing strategies, directly contributing to the growth and success of our creative group.

Sales and Marketing Manager

Coaching 360

Inspiring Business Owners to continually dream bigger, embrace change and achieve successs.

Business Coach

ActionCOACH Warwick

Being in business should give you more life! 

Results!! Your Life. Your Success!

We work with Business Owners on their Vision and Mission. Life and Business Goals and an Action Plan for their success! 
Ask me about the 6 steps to building a business that works with you.
Business meaning 'a commercial profitable enterprise that works without you'

Business Development Executive

The Owners Network

Not your average Networking Event! 

Network - Connect - Collaborate - Learn and Share 

Speaker Line up here https://theownersnetwork.co.uk/

The Owners Network (TON) meet on the First Thursday of every Month. 

TON is for established businesses, with at least one employee and or £250,000+ Turnover per annum.

Inspiration Scout

Mike Roberts Property

Property Management, Tenant Retention, Contract Negotiation and Renewal. 
Bookkeeping, P&L, Budget
Sales and Marketing
Business Management

Business Manager

Take Flight Aviation

Marketing, Sales and Membership Retention 
Aircraft Management 
Bookkeeping 
Exec Assistant 

http://www.takeflightaviation.co.uk/

Marketing Director

The Care Bureau

Caring for the elderly in their own homes.  A position I would love to take back up in the future.  It was tough at times but always rewarding.  I would love to be able to dedicate two days a week to helping and caring for the people in our community and working for a Domiciliary Care company is such a good way to achieve that.

Part Time Domiciliary Care - Weekends

Community Builder. Ripple Maker. Champion for Local Business Growth.

Hi, I’m Hana Smiddy, Community Manager at ActionCOACH UK, working at the heart of our franchise partner community, ensuring they have what they need to better serve their local business owners and their teams. 

My role is about more than fostering connection, it’s about creating a ripple effect of success, where our efforts impact not only our franchisees but the broader communities they serve.

Some of the things I get up to:

Organising massive events like BizX 2025 ❤️‍🔥 have you seen the line up this year!! 🤩 

Promoting participation in campaigns and training sessions that empower franchisees to deliver life-changing value to their clients 🌍 🎯

Creating feedback loops to ensure franchisees’ voices are heard, leading to meaningful improvements that strengthen trust and alignment across our network 🤝 

Outside of work, I’m a super proud mum to our incredible  14-year-old, Hayden, and wife to my car-loving husband, Simon. Together, we also manage our family automotive business. Life is about balance for me, whether it’s mountain trekking, hot yoga, Scout Leadership, or giving back as a charity trustee, life is for verb, experience it in full! 

I’m truly passionate about building vibrant communities, helping businesses thrive, and staying true to our core: “ActionCOACH is the help you need to grow your business.”

Let’s connect to collaborate, share ideas, and create meaningful impact together 🙏🏼

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The Battle

Shahbaz Khokhar

Hana Smiddy

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The Battle

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Hana Smiddy

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shahbaz Khokhar's LinkedIn Performance

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