You’ve scaled your E-commerce brand past $5M with Meta.

You’ve got momentum. What next?

What used to work isn’t working:
⤬Unpredictable CPMs
⤬CPA creeping upwards
⤬Creative is burning out faster than you can build it

It’s not about doing more. It’s about attacking the right bottleneck. 

That’s what we do;

We partner with DTC brands doing $5-10Million and take them to $20-$100M.

Being CEO (or ‘Chief Architect’) at Venture Beyond, has taught me what it takes. There is no magic bullet and the founders we work with MUST be determined for success, and attack the bottlenecks as fast as we do.

We don’t sit on monthly retainers. And we won’t sit back and wait. 
We attack the result until it’s achieved.
That is why brands pay us on performance only:

A) We spend our own money and work as an Affiliate. If we fail, it hurts. It we win, we get paid.
(currently spending $1M/month of our own cash on brands we partner with). 

OR

B) We earn a % of revenue or contribution margin.

We don’t accept any brand. The opportunity cost for us is too high.
So- we will only ever work with 5 to 10 brands at any given time. 

We need to believe in the PRODUCT, the OFFER, and we need to believe in the FOUNDER.

In return- we won’t do random sparks of ‘creative genius’ when we feel like it. We will systematically engineer creatives through sequential Creative Testing, attentive Media Buying and CRO.

1. We build the ads.
2. We build the landing pages.
3. We run the ad spend.

We have managed over $100M+ in paid media on Meta, generating more than $200M in tracked revenue. We’ve taken brands from inception through to high 8-figures and got one brand into the Meta Disruptors group.

See our Case Studies for results.
Talk to us if you are serious about growth.


➡ BACKSTORY

Before Venture Beyond, I:

‣ Grew a Land Promotion business to 500+ homes under contract (still an Investing Partner)

‣ Flipped 22 properties during lockdown and redeveloped a block of 18 flats

‣ Misc- owned a gym, touted 10,000+ event tickets, car trader, eBay powerseller, grew a property community, ran AirBNBs, short stint in a cleaning business, was a wedding photographer.

‣ Started in Corporate Finance at Deloitte (ACA-qualified, Maths graduate etc etc etc)


➡ IMPACT WORK

We’ve raised £200K+ for water + food security projects in Malawi, bringing sustainable irrigation to over 10,000 people. DM me to Join the mission.

Shahbaz Khokhar

Sort by highest impressions on Ad Library now available!

You can now literally see which ads have the most impressions for ‘inspiration’. More importantly, scraping tools will be able to steal top ads and replicate them FAST! 

Not sure why Meta has done this but this is actually a crazy update.

E-commerce Operator | 20+ Years Entrepreneur | Ex-Deloitte ACA |

Technology Consultant | Martech & Sales Automation Practitioner | Product Enthusiast

Tech problem solver at Fynch, leveraging top-tier consultants to help businesses unravel their challenges, and design tailored solutions. Passionate about startups (advising on sales, marketing & product dev for ventures like Websity Digital) & building my own (US-based, stealth mode). Recently landed in Dubai!

Aamir Rashid

"What's one principle a founder should follow from day 1 to build secure software?"

I asked Zeeshan Sultan, a cybersecurity and tech expert, this question because most founders treat security as something they'll "add later" when they have more resources or when something goes wrong.

His answer? Secure by design or secure by default.

You need to build your apps with this mentality and framework from the start. It's not a feature you bolt on after launch. It's how you approach building from day one.

The good news? It's easier now than it ever was. Most modern languages, frameworks, and even AI tools support these principles out of the box. You don't need a massive security team to get this right early on.

This is from my "No one tells you" series where I sit down with people who actually know what they're talking about and get the unfiltered version of how things really work.

I'll be sharing more clips like this over the next few days, but if you want to watch the full conversation with Zeeshan and hear what else founders get wrong about building secure products, the episode is up on my YouTube channel https://lnkd.in/dZswH8Gh 

Also still looking for people to have these conversations with. If you know someone (or you are someone) who has insights that don't make it into blog posts, let me know.
 
Would love your thoughts on this one.

Founder @ Fynch | Technology Impact Consultant | Product Leader | GTM Strategist

There's no training manual for being a first-time founder.

You can have the best education, years of experience in your field, even a track record of success at top companies. None of it fully prepares you for what comes next.

I recorded a podcast with Muhammad Hashim Khan a while back, and one part of our conversation keeps coming back to me. He talked about how even smart, capable founders make mistakes that take years to fix. Not because they're careless, but because they simply don't know what they don't know.

The hardest part? These aren't mistakes you can avoid by reading more case studies or attending another workshop. You learn them by living them. And by the time you realize what went wrong, you're already deep in the mess, trying to course correct while keeping everything else running.

This isn't about being unprepared. It's about the gap between knowing something intellectually and understanding it through experience. First-time founders are figuring it out as they go, and sometimes that means making expensive mistakes that no amount of preparation could have prevented.

That's why founder communities matter. We need to share these lessons, not as cautionary tales, but as reality checks for anyone building something from scratch.

Sharing the full episode in the comments.

taplio

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shahbaz Khokhar's LinkedIn Performance

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