BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

Ynov Campus

➝ Intervention en écoles de commerce, écoles du digital et organismes de formation professionnelle, du Titre Pro au MBA, et certifications diverses. ( Ynov Campus / Kiluz / One Business / Fise school / Keyce et organismes publics )
➝ Conception et animation de formations en management, marketing, communication, digital, gestion de projet , IA et SEO.
➝ Coaching de forces de vente et d’équipes commerciales (jusqu’à 200 collaborateurs / 25 M€ de CA).
➝ Déploiement de dispositifs Digital Learning : blended, présentiel, distanciel, LMS (Moodle, Rise360, Klaxoon…).
➝ Mise en œuvre de pédagogies actives et d'accompagnements opérationnels : classe inversée, cas concrets, jeux de rôle.
➝ Accompagnement des transitions managériales et culturelles : posture, expérience client, leadership, agilité.
➝ Plus de 1200 professionnels et apprenants formés & coachés avec des résultats mesurables sur la performance, la fidélisation et l’engagement.

Formateur | Intervenant pédagogique | Coach (Freelance)

WEWOW Agency

➝ Optimisation des parcours prospect → client → entreprise pour améliorer la performance commerciale.
➝ Mise en place de stratégies omnicanales (points de contact physiques, digitaux, hybrides) → hausse des conversions et des ventes.
➝ Déploiement de dispositifs Digital Learning (blended/full digital, LMS, outils auteurs) et animation distanciel/présentiel.
➝ Audit et optimisation des process → amélioration du suivi et de la qualité des interactions.
➝ Coaching d’équipes commerciales et service client → augmentation de la satisfaction et de la fidélisation.

Consultant – Formateur & Coach | Directeur Commercial Dev & Digital Learning Manager

LE TEMPS DES CERISES JEANS

➝ Supervision de 200 collaborateurs répartis entre la France et la Belgique, pilotage de la performance collective et individuelle.
➝ Direction d’un périmètre commercial générant 25 M€ de chiffre d’affaires annuel.
➝ Définition et mise en œuvre de stratégies omnicanales (retail, wholesale, digital) → croissance soutenue des volumes et du chiffre d’affaires.
➝ Déploiement et pilotage de dashboards : suivi des KPIs business, satisfaction client, taux de conversion et fidélisation.
➝ Recrutement, formation et coaching de managers intermédiaires et d’équipes opérationnelles → réduction du turnover et amélioration de l’engagement.
➝ Collaboration directe avec la direction générale pour aligner les stratégies marketing, RH, logistiques et commerciales.
➝ Mise en place de campagnes marketing et animations commerciales locales → amélioration de la visibilité et du trafic magasin.

Area Manager Sales & Marketing Outlet Secteur France / Belgique et Web

Calvin Klein

➝ Direction de 2 flagships stratégiques (25 collaborateurs au total) avec un chiffre d’affaires cumulé de 2 M€.
➝ Pilotage opérationnel complet : gestion commerciale, merchandising, expérience client, reporting financier et RH.
➝ Formateur Réseau : accompagnement des managers et équipes sur les techniques de vente, la relation client et le pilotage de la performance.
➝ Participation aux CODIR France pour l’élaboration et le déploiement de la stratégie commerciale et marketing nationale.
➝ Mise en place d’actions de formation et de coaching → montée en compétences des équipes et homogénéité du service client sur l’ensemble du réseau.
➝ Développement de l’expérience client premium (personnalisation, fidélisation, qualité de service) → amélioration de la satisfaction et du panier moyen.

Flagship Manager – Calvin Klein / Kaporal | 2010 – 2013

Virgin

➝ Management opérationnel de 25 à 40 collaborateurs (caisses, back-office, service client) avec un rôle de coordination et d’accompagnement quotidien.
➝ Gestion et sécurisation de 30 M€ de flux financiers annuels : encaissements, contrôles, reporting et conformité.
➝ Mise en place de process pour le suivi des paiements clients → réduction des retards et amélioration de la trésorerie.
➝ Participation au programme Virgin First : développement de la culture client et renforcement des actions de fidélisation.
➝ Coordination entre le service client et les équipes commerciales pour garantir une relation fluide et proactive avec les clients.
➝ Contribution au déploiement d’outils de reporting et de suivi qualité → amélioration du pilotage des indicateurs de satisfaction.

Responsable adjoint Flux Financiers & Fidélisation – Service Client– Virgin Megastores

Disney Store

➝ Management opérationnel d’une équipe de 15 collaborateurs : recrutement, formation et pilotage quotidien.
➝ Développement d’une culture client premium inspirée des standards Disney → amélioration de la satisfaction et de la fidélisation.
➝ Optimisation des ventes et du panier moyen par la mise en place d’animations commerciales et d’actions merchandising.
➝ Suivi rigoureux des indicateurs de performance (CA, marges, productivité) et reporting à la direction.
➝ Contribution au développement de la cohésion d’équipe par le coaching, la formation continue et l’animation collective.

Store Manager 

SFR Business

➝ Prospection et développement commercial auprès de PME et clients institutionnels, élargissant le portefeuille grands comptes B2B.
➝ Suivi opérationnel et relationnel des clients existants → fidélisation et renouvellement de contrats stratégiques.
➝ Animation et gestion d’un réseau d’apporteurs et partenaires pour accélérer l’acquisition et générer de nouvelles opportunités.
➝ Négociation et mise en place de solutions télécoms/data adaptées aux besoins complexes des entreprises.
➝ Reporting et suivi des KPIs commerciaux (acquisition, fidélisation, CA) auprès de la direction régionale

Ingénieur Technico-Commercial – SFR Business 

Le business est avant tout une aventure humaine.
Depuis 20 ans, j’aide les entreprises à développer leurs ventes et leur satisfaction client, en alliant stratégie commerciale, expérience client et digital learning.➝ +125 M€ de CA générés | +1200 collaborateurs formés | Et si on transformait votre performance ensemble ?

taplio

The Battle

Shahab Shirmohammadi

Tony Rouillon 🎒

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