BitcoinOS

• Grew BitcoinOS's Twitter following from 0 to 25,000 in four months and drove 500,000+ impressions, leveraging expertise in Defi, ZK, DePIN, and GPU infrastructure.

• Spearheaded community engagement across X, Discord, Telegram, and YouTube, resulting in 30,000 active members, while applying knowledge of staking mechanisms, token utility, and decentralized governance.

• Developed a multi-channel content strategy focused on blockchain and smart contracts, enhancing visibility within the crypto community using tools like Addressable, Sprout Social, and Meltwater.

• Partnered with Bitcoin and Layer 2 ecosystems to promote BitcoinOS’s innovations, organizing Twitter Spaces and influencer partnerships for greater brand reach.

Social Media Specialist

Omni Digital Experience Agency

• Led community management for Web3 projects including Vulcan Forged, WAGMI Games, and Phantom Galaxies, engaging over 500,000 members across Discord, Reddit, Telegram, and Warpcast.

• Utilized social media management tools like Sprinklr and Hootsuite to streamline content publishing, community moderation, and real-time engagement, ensuring consistent cross-platform growth.

• Designed and executed influencer marketing campaigns that resulted in a 40% increase in engagement and active participation within Discord communities.

• Crafted brand narratives tailored on token ICO, staking incentives, and tokenomics, resulting in high engagement and participation.

Head of Marketing

• Managed communities for leading Web3 projects like Vulcan Forged, WAGMI Games, and Phantom Galaxies.
• Utilized Discord and Reddit to cultivate large, engaging communities, leading successful Web3 Q&A events with thousands of participants.
• Pioneered community engagement strategies, enhancing brand loyalty and online presence.

Head of Community

Liquid Death Mountain Water

• Pioneered Web 2.5 marketing initiatives, leading to a 400% increase in Twitter followers and driving 50,000 subscribers into Liquid Death’s Discord community.

• Directed a team of 8 in community building and social engagement, using Sprinklr for content scheduling and Meltwater for performance analytics, resulting in a 35% boost in campaign ROI.

• Orchestrated partnerships with Amazon, Live Nation, Roblox, and Dead Fellas, amplifying Liquid Death’s brand presence in Web3 spaces through influencer collaborations and NFT drops.

• Organized high-profile events, integrating Web3 marketing elements and leveraging social data to craft targeted narratives that resonated with crypto communities.

• Managed the brand’s digital narrative on social platforms, positioning Liquid Death as a forward-thinking leader in sustainable solutions within both the physical and metaverse worlds.

Social Media Strategy

Tastemade

• Led the development and optimization of Tastemade's paid media strategy across Google, Facebook, and X, focusing on maximizing ROI through targeted advertising campaigns.

• Directed a skilled team in executing data-driven campaigns, meticulously balancing content curation and distribution to engage a global audience through precise audience segmentation and retargeting strategies.

• Forged strategic partnerships and leveraged paid media channels to achieve an unprecedented weekly growth of 3,000 subscribers, substantially enhancing platform engagement and user acquisition costs.

• Delivered outstanding performance marketing results, evidenced by a significant uplift in conversion rates and a robust increase in platform visibility, firmly positioning Tastemade as a frontrunner in digital lifestyle and culinary content.

Partnerships Manager

GoPro

• Led social media strategy and execution for GoPro across key platforms, including Instagram, Twitter, Facebook, and YouTube, driving brand engagement and community growth.

• Grew GoPro’s Instagram following by 35%, adding 1.2 million new followers, with an average engagement rate increase of 15% through compelling visual content and user-generated campaigns.

• Developed and executed influencer and partnership strategies, resulting in a 25% increase in branded hashtag usage and a 20% boost in reach for key product launches.

• Managed paid social campaigns with a focus on maximizing ROI, achieving a 30% decrease in cost per acquisition while increasing overall engagement by 22%.

• Analyzed social media metrics, including follower growth, engagement rates, and video viewership, providing actionable insights that improved content performance by 18% quarter-over-quarter.

• Collaborated with cross-functional teams, including design and video production, to ensure cohesive brand messaging and optimize content for each platform.

Social Media Manager

The GCMG Agency

• Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Achieved a 2500% increase in website traffic and a 350% rise in social media engagement over three years.

Marketing Account Manager

Former Liquid Death & Tastemade Marketing Strategist | MBA | Boosting socials, steering through Web3, and befriending AI 🤖

If you’re here, you’re probably looking to win. Let me help you do that.

With over 20 years of experience in the digital trenches, I’ve built brands from the ground up, scaled communities to thousands, and pushed businesses beyond their limits. From leading social strategies at BitcoinOS—where I grew a community of over 30,000 in just 3 months—to driving explosive growth for brands like Liquid Death, GoPro, and Tastemade, I know what it takes to make people pay attention.

Here's the deal:

🚀 I don’t just create strategies. I ignite movements.
💡 I don’t just build communities. I create tribes that believe in your brand as much as you do.
💥 I don’t just run campaigns. I make sure they leave an impact—one that resonates, drives growth, and positions you as a leader.

I’m all about results. No fluff, no excuses. Just smart, hard-hitting marketing that gets you where you need to go.

My skillset runs deep: Social media dominance. Community management that turns followers into fanatics. Paid and organic growth that drives real ROI. If you’re looking to be average, look somewhere else. If you want to dominate the digital landscape, we should talk.

This is your chance. Let's build something worth remembering.

—Shahab

Shahab Shirmohammadi

Better Back Office

Peter is the founder of Better Back Office, specializing in bookkeeping, payroll, and financial analysis for trade service businesses. His role involves leveraging his extensive experience to help businesses streamline their financial operations, ensuring they have the data needed to make informed decisions and drive growth and build wealth in their trade business.

Trade Business Advisor

QC COMMUNICATIONS PTY LTD

Chief Operating Officer

Elecdata Australia Pty Ltd

Active Tree Services

Chief Performance Officer

Group Business Development Manager

Laser Plumbing and Electrical Artarmon

Plumbing and Electrical, Communications, Data, Energy Management. Fibre Optics

Specialising in National Service and Maintenance and Roll Outs. With the largest national foot print for Electrical and Plumbing service Laser can offer national customers local service with a national foot print.

Santuary Energy 

An interim CEO role

Responsibilities:
Financial Reporting to board and shareholders
Managing Sales Distribution Channels
Energy Market Regulatory Compliance 
Safety and quality
Customer service and customer billing
Solar installations

Australian Electrical Group

Responsibilities:
Business Development
Safety and Quality
Marketing and Sales
Operational delivery
Recruitment and team building

General Manager

PDY Partners

Business Consulting
Client Management
Business Development
P&L Accountability
Development of business processes and redesign of the client service offerings to ensure a client centric delivery of all services

Director

National Electrical Contractors Association

I developed a management training  program for the National Electrical Contractors Association. This course is designed to me a 'mini MBA' for tradesmen to help bring them 'from site office to head office' and help those running their own businesses. The course is conducted annually and is building up a great Alumni amongst the industry.

Author and Facilitator

The Mortgage Store

Founded, grew and sold this business. Revenue $4mill + and staff 16.

Co Founder

The numbers tell part of the story.

They show us the symptoms NOT the cause. It's behavior in the business that drives the numbers and its behavior that is at the cause. 

Behavior in a business is a mix of people, processes, and systems.

At Better Back Office we make sure the accounts are accurate and timely without you having to lift a finger. Then we dig deep and uncover the business behavior that is leading to the results.

With this insight, you can make informed decisions and we can help you fix and improve your results.

Here's the outcomes we deliver:

1. Time back - you can run your finance function in 1 hr a week
2. Better business decisions - more profit, better cashflow
3. Build wealth through your business

Connect with me on Linkedin and DM me to learn how to get your trade business working for you with a solid Finance Function. You can be up and running with us in a couple of days.

Peter Wesley

Most important thing I’ve heard from Simpro so far……..they’re spending $200m on improving the product - I’m looking forward to seeing some cool software given their commitment to improvement.

Business Coaching and Financial Control for Trade Business Owners - building Million Dollar PROFIT businesses.

No alternative text description for this image

DON'T LOSE YOUR SHIRT IN JANUARY 🚨
Every December, the same pattern: 
• Dec 20 → Finish strong 💪 
• Dec 21-Jan 5 → "Holiday" mode 📱 
• Jan 6 → Empty calendar 📅 
• Jan 15 → Can't make payroll 😰 
• Jan-Mar → Scrambling 🔥

Sound familiar?

This pattern can cost you $300K-$400K EVERY SINGLE YEAR.

The 3 deadly mistakes: 
❌ Stop marketing too early ("everyone's on holidays") 
❌ Let clients delay payment ("yeah mate, pay me in January") 
❌ Don't pre-load January (come back to empty calendar)

THE FIX: 
✅ Christmas Cashflow Plan - Know your exact burn rate 
✅ Invisible Marketing System - Stay visible without working 
✅ 2-Hour Business Check-In - Stay in control without ruining your break

🎯 60-Min Workshop: "Don't Lose Your Shirt in January" 

📅 Wednesday, Dec 4th | 4:30 PM AEDT 
LIMITED: 30 spots only

👉 Comment "JAN" for the link or check bio

Stop the January panic. Start with a full calendar and cash in the bank.

taplio

The Battle

Shahab Shirmohammadi

Peter Wesley

Followers

Posts

Engagements

Likes

Performance ScorePeter Wesley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Shahab Shirmohammadi

Peter Wesley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Wesley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePeter Wesley's LinkedIn Performance