Helping your business grow through SEO & PPC.

Sacha Redler

Desjardins

* Develop a promising SEO strategy for all sectors and partners.

* Play an influential role in the adoption of SEO practices for both technical aspects and content, with the team and all of our partners, share the knowledge and provide orientations.

* Guide technical and content optimizations to foster the optimal positioning of our digital properties in search engine results.

* Recommend SEO industry best practices.

* Ensure the consistency of Desjardins Group's SEO initiatives.

* Facilitate and set up multi-sector and multi-expertise SEO committees, while ensuring a full understanding of our partners' needs.

* Educate the division and partner sectors about SEO.

* Analyze and summarize SEO requests from partners.

* Monitor SEO performance and the analysis of results.

Senior SEO Advisor

FLAIR Stratégie

Senior SEO Strategist

Groupe Marcelle

► Develop, strategize and prioritize implementation of SEO recommendations for Groupe Marcelle Brands.

► Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords, and work with developers to ensure SEO best practices are properly implemented with newly developed code.

► Define, measure and report SEO KPIs on current and new initiatives and identify opportunities based on these metrics.

► Retrieve, aggregate, and analyze large data-sets from various sources to assist in providing actionable insights and recommendations to optimize site content.

► Work with content creators to identify and coordinate information needs, and provide ongoing analysis and recommendations.

► Assist in developing and maintaining dashboards, metric reports and other ad hoc analyses.
Deliver regular reporting on key metrics, site enhancements and other change impacts.

► Prepare and present reports regularly to management on progress and organic growth.

► Understand critical paths, conversion events, segmentation types, referring channels, marketing campaigns, and specific attribute correlations.

► Research and recommend potential content partners to drive SEO, Domain Authority, and brand awareness with our target audiences.

SEO Specialist

Yellow Pages / Pages Jaunes – Canada

- Provide SEO expertise in both onsite and offsite factors across all digital touchpoints to YP product teams by supporting in the definition of user stories and providing research and analytics feedback
- Analyze, review and implement SEO updates and tactics across the digital touchpoints providing recommendations for content and technology to increase visibility on all major organic search players
- Perform ongoing keyword research and content optimization aggregated with a global scope
- Collaborate closely with SEM to find the best balance across organic and paid search
- Collaborate cross-functional with content creators, markets and stakeholders to identify new SEO opportunities and develop common solutions
- Periodically report on SEO key performances indicators
- Use the insight from the Data Science & Analytics teams to understand search visibility

Strategist Enterprise Organic Search

Mediative

Mediative (Closed in Nov 2018), Division of Yellow Pages / Pages Jaunes

➢ Create strategies that drive performance for clients and manage day to day Advanced Technical SEO projects & Enterprise Local SEO with YEXT ;

➢ Responsible for the execution and management of client projects including onsite, offsite and local tactics ;

➢ Communicate directly with clients on strategy ideas, project progress and results ;

➢ Creates compelling deliverables, audits and analysis documents that contribute to the overall strategy ;

➢ Delivers exceptional results to clients through the proactive and creative ongoing optimization of campaigns ;

➢ Works with the account team to find opportunities to grow client campaigns ;

➢ Reports on campaign performance and understand the client’s business to set actionable key performance indicators ;

➢ Tracks, monitors and ensures that campaigns are delivering against all KPI’s ;

➢ Analyze and understand data to drive ever-evolving digital strategies ;

➢ Maintains and builds industry insight and expertise ;

➢ Monitors and researches industry changes and developments ;

➢ Maintains knowledge of the latest organic search tools, trends, tactics and search engine products.

Clients: Bell, Banque Nationale, Stingray Music, RedFlagDeals, Yellow Pages, Garda World, Avis

➢  Responsible for executing on-site and off-site optimization for client websites;

➢  Perform initial audits of client’s websites and current state of optimization

➢  Produce detailed SEO strategies for presentation to the client

➢  Conduct keyword and competitor research

➢  Manage communication and expectations with each assigned client;

➢  Develop an understanding of the client's business to ensure their organic search campaigns are delivering against identified goals;

➢  Ensures projects are scoped and briefed accurately so that they are delivered on time and on budget;

➢  Work with the client to help develop realistic plans and objectives for their search marketing campaign;

➢  Briefs the campaign team on the client's business and objectives;

➢  Reviews and provides QA on all documents being delivered to clients;

➢  Tracks performance of campaigns to ensure success against stated KPI's;

➢  Works with internal & external partners to ensure campaign objectives are met

SEO Campaign Manager

Interforce Marketing

Essential Functions: 

➢ Develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.

➢ Develop and execute digital marketing programs across all digital media channels including Websites, Mobile, Social Media, e-mail, and the latest emerging Online Media

➢ Plan and implement inbound marketing strategies including content, content schedule, platforms 
and measurements

➢ Identifying the opportunities and/or challenges in a business where online assets can provide a solution

➢ Identifying the unmet needs and goals of the customers that most closely align with those key business opportunities and/or challenges

➢ Developing a vision around how the online assets will fulfill those business and customer needs, goals, opportunities and challenges

➢ Connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed

➢ Develop and execute a digital deployment plan to solve digital marketing problems

➢ Integrate digital initiatives with an overall marketing plan, as well as other digital marketing efforts, including websites, search, e-mail, social media, mobile campaigns, and various online promotions

➢ Conduct consumer research in order to produce effective search, e-mail, social, and mobile campaigns and a cost-effective means of generating leads, increasing sales, and enhancing customer relationship management (CRM) programs

➢ Target and deliver smart marketing messages to on-the-go and digital media-savvy audiences

➢ Achieve better results with digital spending, and show the exact return on marketing investment

SEO Consultant

Strategietechno.com

Essential Functions: 

➢ Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives

➢ Online Media Planning and Purchasing [Google AdWords, Facebook Ads, Promoted Tweets - Twitter for Business…]

➢ Analyzes seasonal digital marketing programs and makes adjustments to improve ROI

➢ Develop, Manage and execute online marketing strategy across multiple media platforms (Search Engine Marketing, Search Engine Optimization, Affiliate Marketing, and Web Development for clients) and continually grow and monitor SEO visibility

➢ Strategy & Analysis – Forecasting, reporting and budgeting. Analyzing campaign effectiveness, customer data and competitive dynamics to design the marketing strategy 

➢ Social Media – Manage Social Media communications to engage and grow audience and build a community

➢ Paid Marketing – Planning, executing and analyzing a variety of paid marketing campaigns, including SEM, Display, Facebook Ads, Twitter Ads, etc. Managing external vendors

➢ Communicating directly with clients to define and implement website requirements

➢ Creating timelines and tracking progress of multiple projects making sure they are on time and on budget

➢ Report to relevant managers on a weekly basis on the status of each account

➢ Communicating project status to clients, and management

➢ Clearly communicate project issues and resolution to the client and internal team

➢ Define projects goals, scope, and schedule

➢ Working with sales and management to develop and improve prospecting, 
reporting, and proposal development tactics


► Customers:

♦ Drakkar
♦ Transcontinental [Acquizition.biz]
♦ À La Carte Express
♦ Urbania Condos
♦ Voyages Traditours
♦ Devmont [Rouge Condominiums]
♦ Centre Hamel Honda
♦ Google Analytics Training  [For the Website of The City of Terrebonne]
♦ WordPress Training

Piknic Electronik

Social Media Marketing & Social Network Marketing to increase the Web presence

SEO : Increase the visibility in search engine result pages through 
the use of Search Engine Optimization

Strategic Recommendations for Web Marketing

MUTEK

SEO Expert, Helping Great Companies to Increase Organic Traffic Revenue and Search Visibility.

Results-driven SEO Expert with 10+ years of experience. Energetic marketing graduate passionate about digital marketing as well as technical SEO, Affiliate marketing & eCommerce. Skilled in project management, with strong foundations in data visualization and data analysis.

I worked in many Enterprise SEO projects with major Brands as Bell Canada, RedFlagDeals, Yellow Pages, Stingray Music, National Bank of Canada, DuProprio, La Capitale Assurances, Party Expert

Skills:

▸SEO Tools: Ryte, Deepcrawl, Screaming Frog, Ahrefs, Searchmetrics, SEMrush, ContentKing, Sistrix, Google Search Console, Google Analytics, Google Colab, Google Sheets
▸SEO Split Testing: Split Signal by Semrush
▸Local SEO: Google My Business, YEXT, MomentFeed
▸Especially skilled in data analysis using tools like Google Data Studio and DataBox Business Analytics Platform & KPI Dashboards
▸Broad knowledge of HTML, CSS, and JavaScript
▸Strong communication, collaboration, and leadership skills

taplio

The Battle

Sacha Redler

Nassim Bojji

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