Helping your business grow through SEO & PPC.

Sacha Redler

AARP

Manager, Specialized Content SEO

loanDepot

•	Successfully established the company’s first in-house SEO program and Organic Search Strategy Roadmap for use across the organization.
•	Educated IT, Software, Digital Product, Marketing, and Direct Retail teams on SEO best practices to maximize organic search referral and improve the overall experience for search users.
•	Implemented technical recommendations that increased generic search impressions and clicks to help offset a sharp decline in branded searches caused by recent disruptions to the entire home loan refinance market.

Director of SEO Marketing

XE.com

•	Successfully expanded organic coverage internationally utilizing my deep knowledge of global SEO strategies within multilingual/multi-locale websites.
•	Helped Xe.com recover from a loss of non-branded traffic due to a site redesign before I joined the company, and then managed to provide steady growth on top of that successful recovery.
•	Increased transactional query traffic for currency exchange services.
•	Concluded my role with a comprehensive SEO Strategy Guide and recommendations for their future SEO efforts which have continued to help them successfully grow the channel.

Search Engine Optimization Manager

Hilton

•	Head of Global SEO Strategy and organizational best practices.
•	Successfully managed the preservation of Hilton.com SEO value through a major site migration.
•	Co-managed SEO design specifications for the new Hilton.com development.
•	Authored the SEO strategy behind Hilton’s successful new “Dreaming” product categorization initiative.
•	Managed the global hotel SEO policies for all 6,200+ properties spanning 18 brands and over 118 countries.

Manager, Global SEO

•	Responsible for the initial SEO product scope for the new Hilton.com during initial planning phases.
•	Pioneered the original concept of interchangeable, modular, re-brandable hotel page templates with development teams.
•	Established SEO guidelines for digital product development.

Manager, Digital Product - SEO

•	Responsible for the daily management of optimization efforts across Hilton.com.
•	Developed critical analysis procedures to audit, detect, and report organic search issues.
•	Helped establish centralized, automated management of local search listings for hotels throughout the system.

Manager, Search Engine Optimization

•	Successfully provided general eCommerce support for an assigned portfolio of full-service hotels.
•	Traveled extensively throughout the US educating hotel franchise owners about SEO and SEM initiatives.
•	Was widely regarded as Hilton’s "SEO Guru" throughout the franchise organization.

Regional eCommerce Manager

•	Co-founded Hilton’s original SEO efforts.
•	Successfully sold premium SEO services and managed SEM campaigns to more than 1,000 domestic hotel locations.
•	Authored the first official Hilton.com global SEO strategy that is still in-use to this day.

Assistant Manager, Hilton Family Search

Luirette Consulting

Since 1998, I have helped many clients establish the skills they need to compete in an increasingly competitive online marketplace.  Services include SEO, SEM, and eCommerce strategy development as well as optimization.

Owner

Advanced Access

•	Provided paid, full-service SEO/SEM support to a large portfolio of Premium Website Marketing clients.
•	Responsible for overall portfolio optimization to maximize Search performance and ROI.
•	Educated 100’s of clients on SEO-related topics while handling over 300 support tickets per month.

Website Marketing Specialist

I love SEO and I am passionate about helping companies build better websites for their visitors - and that is what real SEO is all about! It's not about "tricking" search engines into thinking your site is better, it's about actually making better websites for actual people. More specifically: People who use search engines, which is practically everyone.
SEO has become a mashup of many different disciplines from AI to UX, and it’s not only alive and well but growing in importance with the advancement of technology and the constant evolution of Search. Google, Bing, and the other major engines are desperately trying to out-perform each other and take share in a wave of innovation, and with the help of my SEO expertise you can ride that wave as well.

Born and raised in San Pedro, CA (Port of Los Angeles - a major shipping hub) and a graduate of CSULB with a degree in Economics, I have always been fascinated by the global economy, international trade, manufacturing, entrepreneurism, business, and of course the Internet. Being self-employed for 10 years during and after college, I was deeply involved in the early years of e-commerce and the emergence of modern search engines. SEO was a natural extension of being a business owner, and later becoming a full-time SEO for a small real estate website marketing company in Anaheim, CA greatly helped to sharpen my skillset. eventually leading to my first big corporate position at Hilton as Global SEO Manager & Head of Technical SEO Strategy.
Post-pandemic shakeup, I've had the opportunity to explore other exciting roles with companies such as Xe.com and LoanDepot where I've gained additional experience in different verticals.
Today I am with AARP helping to establish and grow newsletter readership for specialized content.  So far I've helped popular new sites like theethel.com TRIPLE their organic traffic in just 9 months - and I'm not done yet!

SEO is both my career and my passion, and I love it.

taplio

The Battle

Sacha Redler

Michael Luirette

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