Helping your business grow through SEO & PPC.

Sacha Redler

Kaiser Permanente

• Create and implement scalable SEO strategies to increase KP Digital's OKRs for 39 hospitals in 8 states.
• Adept in cross-functional communication and collaboration with 24 vertically and horizontally structured teams.
• Work with product managers to build features benefiting the customer experience. 
• Bring concepts to life by working with designers to create useful mock-ups, wireframes, and prototypes.
• Consult web developers to build resilient, modular, and scalable web experiences 
• Collaborate with platform engineers to create services and capabilities to be leveraged by experience groups.
• Aid program managers in the strategic planning and efficient execution of initiatives.
• Advise IT and Product leadership on practical applications for using machine learning and artificial intelligence
• Built a product-focused SEO insights dashboard, in conjunction with a Kaiser data scientist, to improve team time to insights and understanding.
• Lead SEO training and process improvement initiatives across design, web development, product teams.

SEO Systems Engineer

Campbell Ewald

Managed 10 large to enterprise sized clients across various verticals.
Planned and successfully executed multiple large subdomain and subdirectory site migrations.
Trained client internal teams on how to optimize and manage their systems including Adobe Experience Manager (AEM), Salesforce Experience Cloud, Sitecore, WordPress, and more.

Search Engine Optimization Manager

Digital David G Marketing

Account Management
•	Manage a wide range of accounts with revenues ranging between $50K - $200K/mo.
•	Work with team members across various channels including Email, Affiliate, PPC, SEO, and Social
•	Build strategic marketing plans which efficiently allocate marketing spend to the right channels
•	Grow funnels based on short-term and long-term goals of the account
•	Meet with internal teams to assess marketing initiatives and ensure we are on track to meet goals

Channel Management 
•	SEO: manage site content, build new page types to grow digital footprint and increase rankings
•	Analytics: leverage GTM to scale tracking; monitor audiences’ acquisition, behavior, and conversions
•	Ads: manage campaigns across platforms (Google, Bing, Facebook/Instagram, etc.) to meet optimization goals
•	Email: use Kalviyo, MailChimp, etc. to segment mailing lists on the highest converting channel 
•	Social Media: grow user engagement on posts and stories by sharing meaningful content

Digital Marketing Consultant

The Search Agency

Account Management
•	Managed clients across various industries with sites ranging between 1K-3MM webpages in size
•	Used content marketing and keyword research to develop strategies to scale organic growth
•	Managed multiple site migrations/site moves including to new CMS, JavaScript based, site redesign
•	Actively analyzed and reported on site health, acquisition, and conversions 

Tactical Implementation
•	Diagnosed and fixed technical issues stemming from web server, CMS, source code, and tracking
•	Provided prioritized list of detailed explanations, examples, data, and recommended solutions to clients
•	Helped multiple large sites recover after significant algorithm rankings drops
•	Skilled in XML Sitemaps, internal linking, structured data/schema, Chrome Dev Tools
•	Power user in Screaming Frog, Drupal, Magento, Shopify, Google Search Console, SEM Rush

SEO Manager

•	Directed an agency-wide systems and data integration project to migrate project management platforms
•	Managed delivery and client-facing teams to provide client deliverables in a timely manner
•	Maintained project plans, identified bottlenecks and task dependencies 
•	Worked with multiple teams to develop efficient time and money saving processes

Associate Manager, Project Management

Multi-Channel Digital Marketing Consultant

With over 10 years of experience in digital marketing, I am a seasoned SEO systems engineer who helps Kaiser Permanente optimize its web presence and drive organic traffic growth. I work with various teams across the organization to educate, strategize, and execute on our SEO plans, using advanced concepts such as level of effort, ROI, opportunities, risk-reward analysis, and efficient scalability.

As a former multi-channel digital marketing consultant, I managed a wide range of accounts. I built strategic marketing plans that allocated spend to the right channels, such as email, affiliate, PPC, SEO, and social. I leveraged Analytics and Tag Management Systems to track and monitor audiences' acquisition, behavior, and conversions. 

I am passionate about helping businesses thrive and constantly learning new skills and techniques.

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The Battle

Sacha Redler

David Garcia

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