Enabling AI-powered cold (email) outbound strategies to generate revenue for B2B SaaS Companies

Cold outbound isn’t dead. It's just that most people are doing it wrong.

Why most outbound fails: Surface-level personalisation hits mental spam filters which is why reply rates sit at 1–3%. The missing ingredient is relevance, not volume.

🧠 Who I help: SDRs at fast-growing B2B SaaS companies book 3x more meetings through well-researched, hyper-relevant & personalised cold outbound sequences
🧠 What I do: Help you write a prospect-specific cold outbound sequence that cuts through the noise.
🧠 How I do it: By combining deep cold outreach expertise with AI-driven prospect research, delivered inside a simple & scalable workflow.

✅ I’ve spent a decade studying what works in outbound and what gets ignored. Now I’m building the platform I wish every SDR had.

1/ It helps sales reps. write prospect-specific, tailored cold outbound sequences in seconds. No more template or ​{spintax}

2/ Empower B2B sales reps. turn bland outreach into replies and booked calls, at scale.

SDRs are burning time on a low-performing cold outbound sequence. I built Coolie to fix that with 10x faster prospect research, relevance, personalisation and real replies.

No more templates. No more guesswork. Just cold outreach that works

Want better outbound?

Grab my free Cold Email Breakdown Framework - https://trycoolie.ai/cold-email-guide 
...or DM me to roast your current sequence

Shabbir Bhanpurawala

Them: The worst answer you can get is a 'No'

Me: ☠️ 

#sales #sdr #coldemail #prospecting

Shabbir Mohsin 🧠

Enabling SDRs to write well-researched, hyper-relevant & personalised cold outbound sequences | Booking 3-5 meetings daily | Making outbound cool again

Just a "typical" normal day in outbound sales 🫠 

#sales #sdr #coldemail #prospecting

RIP Cold email automation

This AI booked 7 meetings in 24 hours on AUTOPILOT. 

Most cold email outreach feels robotic because it is "robotic." 

Generic messages that SPAM the TAM. 
Zero personalisation. Zero context. Zero results. 

This AI does the exact opposite. 

Here's how it works: 

- Personalises every single message based on deep 3rd-level relevant signals
(prospect's LinkedIn profile, company's recent news, compliance changes in their industry, feature launch, etc.)

- Creates a persona for each prospect and addresses their actual problems by answering 'why your solution is the best fit for them.'

- Crafts hyper-relevant & well-researched full outbound sequences on autopilot (no templates)

The best part? 

Setup now takes less than 5 minutes thanks to the new AI assistant. 

No prompt engineering needed. No technical knowledge. No trial and error. 

Just tell the AI what you want in plain English. 
It handles all the technical stuff for you. 

It covers:

→ Relevant signals and stack them as per your company's website
→ Adapts to your tone, writing style and personality
→ How to train it on your offering (works for any industry) 

Want the AI?

1. Connect with me 
2. Comment "AI"

Let's fill your calendars with meetings and grow your pipeline.

Lead generation for B2B with cold email | Clay [Club] lead in Bucharest | GTM advisor

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

Europe is becoming the Clay capital of the world.

And it's not slowing down anytime soon.

Here's a map of Clay Club hosts across Europe building the GTM community:

OG Hosts: (UPDATED)

- Alex Baldovin - Bucharest, Romania
- Bill Stathopoulos - London, UK
- Jake Gill ⚙️ and Jessica Rose - Manchester, UK
- Jérémy Grandillon- Paris, France
- Taimoor Tariq and Nicolas Schell - Berlin, Germany
- Jack Cane - Amsterdam, Netherlands
- Giorgio Zanella - Milan, Italy
- Simon Lechner - Munich, Germany
- Simeon Predov - Sofia, Bulgaria
- Joan Carles Sanjurjo - Madrid, Spain
- Oriol Serra 🔁 - Barcelona, Spain
- Cedric Charpenet - Vilnius, Lithuania
- Brian Woloszczak - Warsaw, Poland
- Mark Colgan, Olivier Tytgat 🧪 and Rafael Guerreiro 🚀- Lisbon, Portugal
- Lucas Maliczak 🧪 - Zurich, Switzerland 
- Harri Konola and Ilze Nartiše - Helsinki, Finland
- Kareem Mostafa - Dublin, Ireland
- Frederik Huetzen, David Kwint and Christo Burger - Dusseldorf, Germany
- Federico Steinhoff - Vienna, Germany
- Andriy Vovchak, Artyom Jurkevich and Hlib S. - Riga, Latvia
- Habib Ullah - Brussels, Belgium
- Aleksandar Besarovic - Belgrade, Serbia
- Pavlo Dzyba - Kyiv, Ukraine
- Nikolaos Ntemos - Athens, Greece.

What started as a few meetups is now a movement.

These hosts are bringing together GTM professionals, sales leaders, and automation nerds in their cities.

They're teaching Clay workflows. Sharing playbooks. Building real relationships.

Not for clout. Not for leads.

Just to help their local communities level up.

That's what makes this special.

Who's the best Clay Club host I missed?

I've built 50+ GTM strategies in the past 2 years.

And Claude has been the foundational tool to make that happen

This is how I'm setting up my Claude projects:

(to win clients and compress timelines)

1. Create a doc with:

→ Your GTM process stories
→ Strategy session transcripts
→ GTM landscape observations
→ Customer insights from discovery calls
→ Skills and tactics that drive the pipeline
→ Client questions about market positioning
→ ICP notes: pains, objections, buying triggers

Label each category. This is your "GTM Strategy Guide".

2. Set up your AI workspace:

→ Create a custom Claude Project
→ Upload your GTM Strategy Guide (the doc)
→ Upload this post's infographic as "guidelines."

3. Prompt it:

[Use all this information for context. I need you to understand it deeply because this is going to be the base for everything we build from now on]

4. Turn a topic into a full strategy (bonus prompt):

Ask your AI to use the "GTM Strategy Framework" from the infographic.

Disclaimer:

The first draft won't be perfect.

Use the "GTM Strategy Checklist" to validate it (or refine manually).

5. Here's how to improve it:

→ Be specific: ICP, pain point, channel, outcome
→ Focus on one thing: one market, one message, one motion
→ Rewrite positioning: test with real prospects, cut jargon
→ Ask: Does this move pipeline? Rebuild around that

6. Want more from one strategy? Try:

→ "Turn this into a 90-day launch plan"
→ "Rewrite this for a product-led motion"
→ "Make this work for enterprise vs. SMB"
→ "Add AI automation to compress the timeline"

You don't need more GTM frameworks.

You need a system that ships.

PS. Personally, I still validate every strategy with real customer calls, but this cuts discovery time in half :)

---

Useful? Follow Alex Baldovin to keep getting this type of stuff.

"Do not be afraid; only believe."
Marc 5:26

This is your sign. God is with you. 

You just have to believe.

How to build a pretty darn good business:

• No co-founder
• Love the customer
• Chose a platform and post
• Do work that feels like play
• Control 95% of the business
• Build something people want
• Leverage systems and automation

If you follow these, you win.

I've been using multiple data tools forever to find prospects at target companies.

The workflow is still complicated

→ Pull a company list from one tool → Export it → Upload to another to find contacts → Cross-check on LinkedIn → Enrich in Clay → Double validate.

It's really difficult to find a reliable one. I've found 2, but today it's about CompanyEnrich

When they built the People Search API, I had to test it.

One search. Company filters + contact filters. Live results.

What's inside:

They started with 900M raw profiles and filtered down to 170M verified B2B contacts. Then used AI to standardize the mess (job titles, seniority levels, departments).

Data refreshes every 3 months across multiple providers.

You can search by:

→ Name, company, job title
→ Seniority, department, location
→ Company size, industry, tech stack

Teams are using it for:

→ Finding decision makers at target accounts
→ Building precise outbound lists
→ CRM enrichment at scale
→ Trigger-based prospecting
→ LinkedIn campaign targeting

Three ways to access it:

→ API: https://lnkd.in/ewhCnU_H
→ Dashboard: https://lnkd.in/eJSTs8eu
→ Clay template: https://lnkd.in/eNwtsh4F

If you try to find a data tool with semantic and lookalike audience search, then look for people inside those companies - I'd suggest you give it a go.

taplio

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taplio

The Battle

Shabbir Bhanpurawala

Alex Baldovin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shabbir Bhanpurawala's LinkedIn Performance

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