Authors Equity

Author of THIS IS STRATEGY and also THIS IS MARKETING and THE SONG OF SIGNIFICANCE with Penguin/Portfolio. Find them all at www.seths.store.

Author

Puzzmo

Game Designer

The Carbon Almanac

Founding Editor

Do You Zoom 

Author, blogger and lecturer. TED talks, seminars in my office, software projects, books, some self-published. Course development, including altMBA and The Marketing Seminar.

Thirty years of projects: http://sethgodin.typepad.com/seths_blog/2014/07/thirty-years-of-projects.html

Founder and CEO 

Seth Godin Productions

Book packager, software developer. Clients included AOL, Compuserve, Microsoft, Penguin, Random House, Simon & Schuster and hundreds of others.

Founder and CEO

Squidoo

Pioneer in content-building online. Peaked at #40 most visited website in the US. Acquired by Hubpages.

Yahoo! Inc.

VP Direct Marketing

Yoyodyne

Creator of the first ethical commercial email. Developer of online email games and contests. Worked with major brands worldwide. Sold to Yahoo! in 1998

Prodigy

Independent Developer

Spinnaker Software

Brand Manager

Seth Godin 🌔

Interesting algorithmic data point: My blog post traffic on Linkedin (which point back to my blog, automatically posted every morning) is down 90% from a few years ago. But when I write a short post directly here, we're back to large numbers.

You can see how easy it is to get sucked into doing what the algorithm wants, instead of what works best for my work. Building and maintaining content on a platform we don't own is a risky trap.

Don't check into a motel where it's hard to check out.

[Update! Thanks everyone for your thoughts on this. Tomorrow I'm going to test a new format for my blog, using a Zap to bring it in without a link.]

21 bestsellers, founding editor of the Carbon Almanac, blogger and entrepreneur.

GRATITUDE AND EMPATHY

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories you tell yourself and the pressures you’re under.

But real gratitude requires empathy. Everyone is under the circumstances. Everyone does the best they think they can with the options they think they have.

All of us know what something is worth to us, but we often don’t think much about how much it cost.

Once we understand this, it’s easier to embrace the kindness and opportunities that people offer us.

PS here’s my favorite Thanksgiving Day post. It’s every day if we let it. Sending good vibes and hugs to you and your family.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

MEDIOCRE MEANS AVERAGE

Two different ways to consider this:

First, in the marketplace, where most people, most of the time, want the thing that most people want. The average one. Exceptional is the exception.

Second, in the committee meeting, where the easiest way forward is to sand off interesting edges, eliminate unknowns and challenge as little as possible.

When you put these together, you see the relentless slide toward banality.

For people who care enough to develop skill and bring bravery to the work, this is a huge opportunity. Not an easy or an obvious one, but perhaps one worth chasing.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

As a Senior System Engineer at IBM, I contribute to delivering enterprise-grade iOS solutions, leveraging advanced SwiftUI and Combine techniques to improve performance and developer efficiency. My role involves leading architectural modernization, mentoring team members, and ensuring seamless collaboration with cross-functional teams.  Graduating with a background in Information Technology, I specialize in modular architectures, crash optimization, and secure data handling. My work is driven by a commitment to clean code, scalability, and enhancing user experience, aligning technical excellence with organizational goals.

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