Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to writing one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes,and What To Do When It's Your Turn (And It's Always Your Turn). They have been translated into 40 languages.His latest book is THIS IS STRATEGY. It was featured in the Harvard Business Review and became a nationwide bestseller.His previous books include The Song of Significance and The Practice, which creativeseverywhere made into a bestseller. He is also the founding editor of THE CARBON ALMANAC, a volunteer community project with 1900 contributors, now available in 7 languages.Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time.You can find 10,000 blog posts at seths.blog

Seth Godin

FREELANCER EMPATHY

When phone cameras got good enough, portrait photographers scolded people who took their own headshots.

And when the Mac got pretty good at typesetting, professional designers pointed out that people who can’t tell a font from a typeface and don’t care about kerning should avoid it.

Professional translators bring humanity and insight to transforming writing from one language to another, but many people continue to use Google Translate…

Here’s the thing: the translators take their own headshots. Web designers often use translation software. And life coaches build their own websites with Squarespace and put their own selfies on Linkedin. We all make our own decisions, and most of the time, we use tech to do it ourselves.

This began with the Model T. Before that, people with enough money to buy a car also had a driver.

It’s not easy to find clients, particularly when technology makes it straightforward for many people to do the mechanical part of what you do for them on their own. It’s more convenient, faster and cheaper. It might not be as good by your standards, but if the client wants faster and cheaper, you’re unlikely to win that argument.

When was the last time you hired a studio photographer instead of using a stock photo of a piece of fruit? Or paid for a stock photo instead of using a cc or ai image? You might not cut your own hair (I’m not an expert) but you probably pump your own gas and cook your own meals.

The opportunity isn’t to race to the bottom, or to try to persuade someone that it’s worth upgrading. Instead, we can celebrate the fact that more people are discovering the power of photos, of type, of coaching and of cooking… and we can upgrade what we offer.

The goal is to be the first choice for people who couldn’t imagine doing it themselves, simply because their work is too important or your work is too good for them to ignore.

The best way to upgrade a freelance career is to get better clients. They challenge you, pay you more and talk about you more. And you don’t get better clients by working hard for lousy clients. You get better clients by becoming the kind of freelancer that better clients want to hire.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

Seth Godin 🌔

21 bestsellers, founding editor of the Carbon Almanac, blogger and entrepreneur.

HOW TO WRITE A COACHING/LEARNING PROMPT

An AI like Claude is actually a pretty good fortune cookie. You can ask a simple question and get a simple answer, sometimes a profound one.

But this is a waste of the tool’s potential.

The AI is patient. It’s capable of remembering things over time. And it will persist if you let it.

Several of my friends have shared that they’re at a crossroads with their work, and I suggested an AI coach might unlock something. Here’s a chance to spin up an AI coach who will stick with you for hours or weeks as you explore a new skill or grapple with a hard decision.

The first one:

You are my thinking partner and life design coach. I’m not looking for a quick answer. I’m looking for a smart, patient collaborator who will help me explore what’s next—over weeks and months, not in a single conversation. Ask more than you tell, at least at first.

About me: I’m 63. I’m retiring with full pay from a successful career as an educator in Chicago. I’m not burned out—I’m ready. I’ve spent decades being good at something that matters, and I want to find the next thing that deserves that same energy.

What I’m not looking for: A list of “top ten encore careers.” A personality quiz. Pressure to monetize immediately. I don’t need to replace my income—I need to replace my sense of purpose and craft.

What I am looking for:

Help me take inventory—not just of skills, but of the moments in my career and life when I felt most alive, most useful, most like myself. Ask me questions that surface patterns I might not see on my own.

Help me explore broadly before narrowing. I want to understand what’s out there—in civic life, creative work, social enterprise, mentorship, learning, building—before I commit to anything.

Help me distinguish between what sounds appealing in the abstract and what I’d actually sustain when it gets hard or boring. I know the difference from my career—help me apply that same honesty here.

Give me small experiments to try. Not “go start a nonprofit,” but “spend two hours this week doing X and notice how it feels.” I trust iteration more than inspiration.

Help me navigate the identity shift. I’ve been an educator for a long time. I know that leaving a role that defined you is its own kind of project—emotional, not just logistical.

Treat this as an evolving conversation. Come back to things I said earlier. Notice contradictions. Push me when I’m playing it safe out of habit. Celebrate when something clicks.

Start by asking me five or six good questions. Not surface-level ones. The kind a wise friend would ask over a long dinner.

And the next:

You are my AI filmmaking coach and tutor. Your job is to help me build, step by step, the skills and workflow to create a short film using AI tools. I learn best by doing—give me exercises, not just explanations. Be honest when something isn’t ready for what I need.

About me: I’m a filmmaker and author. I’ve written and directed five critically acclaimed independent f

TIME IS THE WILDCARD

There are two feet of snow blocking your car from the road. This is a problem.

Except it’s not a problem if you don’t need to leave the house for a few days—the snow will melt on its own.

And it’s not a problem if you had decided to move to the island of Saba a few years ago. It never snows there.

Traffic on the way to an important meeting is only a problem because we didn’t leave twenty minutes earlier. The rent that’s hard to cover after a vacation—same thing.

The real world feels like the source of our problems. But our decisions over time might be the actual culprits, hiding in the corner.

Instead of treating time as a given and the real world as an impediment, what happens if we accept the real world and make different decisions about time?

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

THE NEXT GENERATION OF AI BUSINESSES

The first generation was built on large models, demonstrating what could be done and powering many tools.

The second generation is focused on reducing costs and saving time. Replacing workers or making them more efficient.

But you can’t shrink your way to greatness.

The third generation will be built on a simple premise, one that the internet has proven again and again:

Create value by connecting people.

We haven’t seen this yet, but once it gains traction, it’ll seem obvious and we’ll wonder how we missed it.

Create tools that work better when your peers and colleagues use them too. And tools that solve problems that people with resources are willing to pay for.

Problems are everywhere, yet we often ignore them.

And communities (existing and those that need to exist) are just waiting to have their problems solved.

[Here’s a list of network-based tech companies you may have heard of: Facebook, YouTube, WhatsApp, Instagram, TikTok, Reddit, LinkedIn, Wikipedia, Discourse, Airbnb, Etsy, Stack Overflow, Pinterest, Twitch, eBay, Squidoo, Snapchat, GitHub… You can’t use them alone, and they work better when others use them too.]

So far, most AI projects ignore the very network effects that built the internet. That’s almost certain to change.

For those with paraskevidekatriaphobia, consider this your opportunity to build something worth building instead of just waiting for the negative consequences of this change to arrive…

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

PROCESS THINKING

Sure, you made it work this time, but will it work next time?

Can you teach the method to someone else?

Do you have a protocol for what to do when it doesn’t work?

How can someone else contribute to your process to make it better?

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

LOVE YOUR CUSTOMERS

It’s nice if you do, but it’s not required.

You’re not them. You may have had different experiences, been exposed to different ideas or simply be prepared to make different choices.

That’s okay.

What’s useful: loving the change you’re able to make. Being proud of helping people get from here to there. Focusing on utility and being of service.

You don’t have to invite them to your birthday party, but it helps to care about impact and transformation.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

BETTER VS. DONE

“There, it’s done.”

This is the production mindset and the rule of school. Pencils down. Hand it in.

The alternative is, “Sign me up for a commitment to better.”

Ship an update every day. Learn from what works, relentlessly improve what doesn’t.

The hard part about this path is persisting. Never done projects pile up pretty quickly.

That’s precisely why they’re a competitive advantage.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

SARCASM SELF-DEFEATS

Sarcasm is an easy way to amplify feedback.

It has two hidden costs:

It reveals low status. People with power don’t need to use sarcasm to make a point. If you want to lead with status, using sarcasm undermines that goal.

It adds emotion where it’s not always needed. The emotion is an amplifier, but it often causes division and defensiveness.

If you have confidence in your standing and your idea, then sarcasm is simply getting in the way, because it undermines both.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

PRECISION VS. ACCURACY

Precision requires producing the same results each time. Repeatable, measurable, dependable.

Accuracy means hitting the target.

The only way to consistently be accurate is to be precise.

But there are plenty of precision methods that don’t yield the most desired outcomes.

Simon Winchester’s book on precision is magnificent. As we enter a new age of automation, understanding the thrills and costs of previous revolutions adds a useful perspective.

And you’ll learn about the person who invented shoe sizes as well as the time Queen Victoria hit a bullseye with a rifle.

The world we live in is recent, and was created by a revolution in precision. We’re still working on accuracy.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

“EVERYBODY WANTS TO WIN”

Sports analogies often let us down.

A colleague was explaining how measurement was difficult in many organizations, unlike a basketball game, where the time, the score and the stats are clear and obvious.

He said, “everybody wants to win.” Depending on how you define ‘win’, this is demonstrably untrue.

It seems that among professional athletes, everyone does want to win, all things being equal. But all things are rarely equal.

Perhaps a player wanted to celebrate with friends a day or two before the game instead of watching game tapes. Or maybe they wanted to think for a moment, just a moment, about a conflict they recently had, instead of being supernaturally focused. Or it could be that they’re protecting their body or their psyche rather than risking everything right now, in this particular moment.

Under the circumstances, committed professionals often choose to do their best to meet the specified goals. But the circumstances are rarely evenly distributed.

What everybody wants is what they want.

It helps to do the work to understand why things aren’t the same for each individual, and even better, how to create the conditions for culture and systems to make the goals you seek more likely to be met.

When we get smart about what we mean by winning, we can build a more resilient and aligned organization.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

BROWN RICE AND STATUS

Rice is one of the most consumed foods in the world, and it gives us insight into our relentless search for status and for affiliation.

Once rice is harvested for consumption, it’s brown. The outer layers of the rice husk contain the bran and many of the nutrients in the rice. And yet, most people, including many of the poorest people in any population, only eat white rice.

White rice takes more work to prepare for sale and leaves behind the vitamin-rich bran. We need to harvest more brown rice to make a single serving of white.

The origin of milling rice has to do with storage. Brown rice goes rancid much sooner, particularly in warm climates. As a result, white rice is more reliable–you’re not going to serve a bad batch.

The reliability led to status. Status in serving it and in consuming it. You might not have much, but at least you can eat white rice.

Once that signal is established, it becomes a sign of cultural affiliation. If your family or neighbors are doing it, it’s important to fit in. People insist that white rice is normal and that they prefer it, but that’s only because of their history and culture.

When white rice became a popular commodity and a signal, the demand for brown rice went down. Now it’s a specialty item, and that increases the price, apparently contradicting the very signal about status that made it unusual in the first place. (For some folks, the rarity, healthiness and price of brown rice make it a new sort of status symbol).

With improved supply chains and storage, brown rice is nearly as resilient as white rice is now, but the cultural trope remains. And because people like what they like, we’ve learned to prefer the blander flavor of the rice we were raised with.

If status and affiliation transform the market for one of our most basic commodities, it’s not hard to imagine what they do for wine, for clothing, or even for smartphones.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

“HIDE COMPETITIVE STATS”

I’ve been playing an online wordgame for a few months, and after each round, it shows me how well I’m doing against the 10,000 other people who are also playing.

It didn’t take long for me to realize that the stats weren’t improving my mood (a really good play had me ranking #398) and the competition was also turning into a habit.

Once I found the hide button, everything got better.

Sometimes, the competitive stats aren’t there to help you. They’re there to support the system and the people who run it.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

SHOULD YOU KEEP PLAYING YOUR HIT SONG?

It depends.

A freelancer, a brand, a musician–they’re here to serve. If people come to the restaurant for your famous marinara sauce, if new clients hire you to architect your signature style home or they want to dance to your top 40 hit, that’s what you’re here for.

Brands shouldn’t change their logo or their offerings when they get bored. They should do it when their accountant gets bored.

Unless…

Unless you’re an artist who doesn’t want to become a cover band of their former self.

Unless you use the frontier as fuel for creating more value in the long run.

Unless you’re no longer proud of what you used to do.

That hit is a gift from your former self. Like all gifts, you don’t have to accept it.

In addition to sunk costs, there are sunk benefits. Just because an asset belongs to you doesn’t mean you have to use it.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

THINGS THAT FEEL RISKY

Often aren’t.

In fact, they might be the safest way forward.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

NO.

Is a complete sentence.

So is, “yes.”

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

FREE AGENCY

Unrestricted free choice is a myth.

There are always boundaries and trade-offs.

But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice.

Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when we think that we don’t.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

VOLUNTARY STORIES

The narrative we run in our head is a choice.

It might or might not be based on objective reality and verified history. Doesn’t matter, it’s still a choice.

There are millions of ways we can remind ourselves about the events of our lives and the systems we live in. But in this moment (and the next) we’ll choose just one or two to rehearse and allow it to alter our decisions, outlook and interactions.

So the key question is simple:

Is it helping?

It’s clear that the story is a choice. You can change it. Not all at once, not easily, but of course, we change our focus. This takes effort, and it’s worthwhile.

And since we can change it, it’s a tool. If it’s not helping, we can change it.

200 years ago, Jeremy Bentham wrote a pamphlet on how we use words to tell ourselves stories. It’s archaic and dense, so few read it any longer. I asked Claude to give us a summary.

springs-of-action Download

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

TIP FOR TAP

There is plenty of unintentional harm in our world. We’ve all been bruised or derailed by someone who had no ill intent.

We often respond with intentional harm, to make a point and to teach a lesson.

The alternative is clarity. Shared understanding instead of intentional pain.

Tap is going to keep coming. It’s the tip that’s up to us.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

TIME WELL SPENT

What an admirable goal. Perhaps the overriding goal of all goals.

How often do we measure this? Do we even know how?

Do the systems we’re in push us from considering this? I wonder why.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

A STARTING POINT FOR THE BLOG

The challenge of the library is the card catalog. If you don’t know what you’re looking for, it’s hard to find much of anything.

The challenge of the web is the search box, for the same reason. It’s efficient once you’re on a mission, but it requires you to go first.

And the chat interface of Claude and ChatGPT is more of the same. Faced with infinite choice, what we really need is a guide.

By request then, ten places to start on this blog:

“Notes to myself” — 65 principles distilled from 10,000+ posts.

“The smallest viable audience” — This will reframe how you think about mass, about scale and about marketing.

“Seeking yoyu 余裕” — Perhaps we need more humanity and less more.

“Energy and systems complexity” — Systems thinking that connects beans to bureaucracies to solar panels.

“Failing in the trough” — A practical, visual framework anyone with customers can use immediately.

“The AI effort gap” — Six sentences that reframe the entire AI conversation.

“Enrollment” — The deep dive into how change actually happens — not through authority or money, but through people choosing the journey.

“Better than the cheap alternative” — What sort of work is worth doing? Particularly by you?

“The Strategy Questions” — 53 questions from “This Is Strategy.”

“This is number 10,000” — The meta-post.

It would be great if there were a similar service for your project, your work and your interactions with empty search boxes.

One approach: ask the AI what you should be asking about. A good librarian is priceless.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

Javier Lozano Jr

CMO @ Wrapmate | 1st FM Industry Marketing Podcast Host | World Champ Athlete | #1 Best Selling Author

Fractional CMO and GTM leader building predictable pipeline for founder-led B2B tech and Smart Buildings / Build World.

• Scaled revenue from $1M to $20M+ with 11x pipeline growth and 8-15:1 ROAS
• Designed multi-channel demand engines across paid, SEO, social, lifecycle
• Installed RevOps, attribution, and scoring to lift SQL close rates to 60%
• 3x key-account revenue via ABM and enterprise GTM for complex deals
• Advise startups and growth-stage firms on brand, GTM, and pipeline acceleration

That was the highlights. Now, here’s my backstory.

In 2008, I was a world champion athlete-turned-entrepreneur who started an SMB during the Great Recession. But here’s what I noticed.

Most B2B companies aren’t short on leads. They’re short on systems.

CEO & Founder-led teams rely on hustle instead of frameworks. They treat marketing as a cost center instead of an engine.

That’s why I built The Bolder Growth Engine… a framework that helps CEO & founder-led B2B companies turn chaos into a repeatable go-to-market rhythm.

It’s not about running more ads or adding another tool. It’s about installing the operating system that aligns 3 levers of growth.

• Positioning & Narrative: clarity that turns noise into demand
• Demand & Pipeline Systems: compounding flow that doesn’t reset each quarter
• Revenue Ops & Cadence: tight handoffs and consistent accountability

Because growth doesn’t stall from lack of effort. It stalls due to a lack of structure.

The edge belongs to leaders who think in frameworks, not tactics.

Follow for weekly frameworks on building GTM systems, aligning marketing + sales, and scaling without chaos.

Ways to engage with me:
• Follow my Predictable B2B Growth podcast for weekly playbooks
• Grab the free Predictable Pipeline Diagnostic (Featured section)
• Book a 30-min Strategy call → boldermediasolutions.com/strategy

Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable?

I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing.

So how do you use marketing to grow your FM business today? How does marketing grow your pipeline? How does marketing generate leads? How does marketing make you a category king (or queen)?

Plus, if you're used to going to trade shows such as Connex, RFMA (Restaurant Facility Management Association), SPECS, and more -- you're literally SHARING the "leads" generated at these conferences.

Wouldn't it be awesome to have YOUR own leads? Where these FM's found you through a Google search, Google ad, social media -- or some other form of marketing.

Well... this podcast will give you the answers on how to use marketing to grow your Facilities Management company.

Welcome to the Facility Management Marketing Podcast

I get asked this question a ton about the name of my fractional consultancy Bolder Media Co.

Usually, it's around the "media" part. 

Most people think I just produce videos... social stuff... you know... media. But, I look at MEDIA a bit differently than most B2B leaders. 

I believe every brand (your company) should create and position your brand as a media company within the company.

Video
Social
Content
Podcast
Community
Thought Leadership
Email
PR
Sales enablement
Customer success

... all of that is a form of media. And it's been easier to produce than ever before. 

When you look at your brand as a media company, you start thinking about HOW can you capture attention. Not just make a post.

When you operate as a MEDIA company, you're approaching GTM strategy differently. Not just campaigns. Or tactics. But, how can you shape the narrative about your brand.

The best brands publish like a media company. They run marketing strategies like a media company. They are looking beyond an uptick in leads from a campaign. They are looking at brand equity. Demand engines. Scalable GTMs. And how media supports these initiatives. 

👋 Hey, I’m Javier — but most people call me Javy. I’m the founder of Bolder Media Co. and a fractional CMO/CRO for B2B companies.

I help founders and growth-stage leaders doing $1M to $15M in revenue build the systems, structure, and strategy needed to create a more predictable pipeline and scalable revenue engine.

My work centers on building GTM systems that scale, aligning sales and marketing, and making sure strategy actually translates into revenue.

At my core, I’m an operator. I believe businesses scale through strong systems.  Not guesswork. I help build those systems from the ground up so teams can grow with more clarity, efficiency, and consistency.

In prior roles, I helped drive 20x revenue growth in under four years, compress sales cycles, improve close rates by 50%, and build a brand that partnered with one of the largest OEMs in the world.

(my wife so far hasn't figured out that i married up... and she married way, way down)... 😎

As a marketing leader, you need to be held accountable for influencing revenue. Full stop. 

Not just brand. Not just demand. Not just success. Not just Revops. Not just conversions.

But, the full funnel. 

You may not know my background, but my path to CMO came through sales. There's a reason I get along with CROs, VP of Sales, and other sales leaders. Because my strategies are designed to influence revenue.

When I was invited to join Lee Levitt's podcast Thoughts on Selling -- we just clicked. 

Why? 

Because we believe marketing + sales need to be aligned. Tied to the hip. MJ and Scottie. Batman and Robin. (you get where I'm going).

In our interview, we talked about that. And, how I was able to help a company scale from $1M to $20M by working as one.

We also talked about how customer success is a marketing function. Weird. I know. But, your biggest positioning strategy is sitting with your current buyers who love you.

Use it.

Link in my comments to checkout the podcast.

Fractional Growth and GTM Leader | Predictable pipeline for founder-led B2B | Scaled $1M→$20M | World Champion Athlete

No alternative text description for this image

Since going fractional, I've done 8 podcasts on one topic... how to turn marketing into a predictable growth engine.

Julio Gonzalez has a podcast that helps business leaders learn how they can go from being stuck to scaling their company by simply installing systems. I shared a bunch of my GTM scaling strategies with Julio on our episode.

Luke Peters scaled a company from his garage to $80M, and eventually had a successful exit. He now coaches companies >$10M build a profitable business. In our interview, on we talked about how I would turn around a company that has been sitting stagnant for several years.

Kirby Hasseman creates Marketing Joy by helping businesses use promotional products to grow their brand. In our interview, we discussed on to evolve your go-to-market strategy as you grow, and my secrets to creating predictable pipeline.

Andrew Gottlieb has a podcast talking about the latest trends in marketing by interviewing leaders in the space. In our interview (not out yet), we talked about one of my email marketing hacks that generated about $1.5M to $2M of influenced revenue.

Lee Levitt is a seasoned CRO, and his podcast focuses on driving sales revenue through effective pipeline development. And, since I'm a CMO who believes marketing influences revenue from the beginning, we had a stellar conversation about aligning sales + marketing.

Heather Miller is a fractional CPO, but believes product touches so much more. In our interview, we discussed the benefits of a fractional leader for startups and scale-up brands.

Jeff Mains is a success entreprenuer and understands the importance of building a scalable GTM engine, especially in SaaS. In our interview, I shared my different marketing strategies that helped me grow a startup from $1M to $20M in under 4 years.

Piyush Thacker believes every entrepreneur has a story that can inspire others to keep going. His podcast, Chaos to Clarity, is that platform. I was able to share my story of where it all started. An SMB owner in 2008 during the Great Recession. Then fast-forward to today, as a fractional CMO.

Some of these episodes haven't aired yet. While others, they are now out. 

Either way, checkout the comments for a link to their podcast and my interviews if you're interested.

And... definitely connect with these folks. They are doing some amazing things.

#podcast #marketing #leadership #gtm

I'm part of a social media dads' group in my town. Most of the time, it's dudes being dudes. (yes... silly... useless conversations... i mean we're grown boys...)

But, this group is also a bit different.  They've established themselves as a non-profit and do tons of community work for dads and families in need. They do fundraisers, match donations, host community events... it's pretty impressive.

I'm not very active in the group, but I decided to make a post about networking and meeting other B2B leaders building something.

Very positive response in under 24 hours. 

Just this week, I have 4 networking meetings, with another 2 set for next week. Oh, and apparently, one of the guys I'm meeting drives by my truck daily... so we're literally neighbors. (my truck is wrapped... super cool design). 

Not pitching. But, simply wanting to learn. And, if we can somehow help each other, even better.

I look at this as an opportunity to find the next 'who' as I continue to build my fractional CMO business. 

The right WHO can open doors. Create the right introduction. Or even be a future client when the time is right. But, you need to go into these opportunities with an abundance mindset.

So, if you're open to a virtual coffee, drop me a DM. 

I'm here to help others build.

#networking #coffee #fractionalcmo

You've probably heard the quote, "Good artists copy. Great artists steal." This holds true in marketing, too.

My best strategies have been stolen from others. Books. Podcasts. Marketing leaders.

But, I don't steal it word for word (or play for play). I steal it by methodology and make it work for ME.

You should do the same when building your brand.

I heard a founder say this to me the other day... “brand is fluff.”

Me: .... ah... OK... Then stop expecting inbound to magically get cheaper.

Founders that dismiss brand because it’s not as clean as a lead form are missing the point, because brand isn’t just vibes.

It’s a leading indicators that show up before revenue does.

Here's how you should be treating brand instead.

- Brand search volume -- Are more people literally typing your name into Google? That’s awareness you didn’t pay for today… but you’ll benefit from later.

- Mentions (social + web) -- If nobody is talking about you, you’re not top-of-mind. If mentions rise, your distribution is starting to work.

- Direct + organic traffic trends -- Direct traffic is “I already know you.” Organic is “I found you while solving a problem.” Both are signals you’re earning attention.

- Audience growth (followers / subscribers) -- These aren't vanity metrics. It's like inventory. A growing audience is a cheaper way to reach buyers repeatedly.

And, here are some tools (all free) you can use to help track the value of brand.

Google Trends & Google Ads for search interest

Google Analytics for traffic

Google Search Console for queries + visibility

The key isn’t tracking it once. It’s building a rhythm. Weekly glance, monthly decisions.

If you had to pick ONE metric that would expose the truth fastest in your business… which would it be? Search volume, mentions, traffic, or followers?

taplio

The Battle

Seth Godin

Javier Lozano Jr

Followers

Posts

Engagements

Likes

Performance ScoreSeth Godin's LinkedIn Performance

Performance ScoreJavier Lozano Jr's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Seth Godin

Javier Lozano Jr

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seth Godin's LinkedIn Performance

Performance ScoreJavier Lozano Jr's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSeth Godin's LinkedIn Performance