Authors Equity

Author of THIS IS STRATEGY and also THIS IS MARKETING and THE SONG OF SIGNIFICANCE with Penguin/Portfolio. Find them all at www.seths.store.

Author

Puzzmo

Game Designer

The Carbon Almanac

Founding Editor

Do You Zoom 

Author, blogger and lecturer. TED talks, seminars in my office, software projects, books, some self-published. Course development, including altMBA and The Marketing Seminar.

Thirty years of projects: http://sethgodin.typepad.com/seths_blog/2014/07/thirty-years-of-projects.html

Founder and CEO 

Seth Godin Productions

Book packager, software developer. Clients included AOL, Compuserve, Microsoft, Penguin, Random House, Simon & Schuster and hundreds of others.

Founder and CEO

Squidoo

Pioneer in content-building online. Peaked at #40 most visited website in the US. Acquired by Hubpages.

Yahoo! Inc.

VP Direct Marketing

Yoyodyne

Creator of the first ethical commercial email. Developer of online email games and contests. Worked with major brands worldwide. Sold to Yahoo! in 1998

Prodigy

Independent Developer

Spinnaker Software

Brand Manager

Seth Godin 🌔

Interesting algorithmic data point: My blog post traffic on Linkedin (which point back to my blog, automatically posted every morning) is down 90% from a few years ago. But when I write a short post directly here, we're back to large numbers.

You can see how easy it is to get sucked into doing what the algorithm wants, instead of what works best for my work. Building and maintaining content on a platform we don't own is a risky trap.

Don't check into a motel where it's hard to check out.

[Update! Thanks everyone for your thoughts on this. Tomorrow I'm going to test a new format for my blog, using a Zap to bring it in without a link.]

21 bestsellers, founding editor of the Carbon Almanac, blogger and entrepreneur.

GRATITUDE AND EMPATHY

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories you tell yourself and the pressures you’re under.

But real gratitude requires empathy. Everyone is under the circumstances. Everyone does the best they think they can with the options they think they have.

All of us know what something is worth to us, but we often don’t think much about how much it cost.

Once we understand this, it’s easier to embrace the kindness and opportunities that people offer us.

PS here’s my favorite Thanksgiving Day post. It’s every day if we let it. Sending good vibes and hugs to you and your family.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

MEDIOCRE MEANS AVERAGE

Two different ways to consider this:

First, in the marketplace, where most people, most of the time, want the thing that most people want. The average one. Exceptional is the exception.

Second, in the committee meeting, where the easiest way forward is to sand off interesting edges, eliminate unknowns and challenge as little as possible.

When you put these together, you see the relentless slide toward banality.

For people who care enough to develop skill and bring bravery to the work, this is a huge opportunity. Not an easy or an obvious one, but perhaps one worth chasing.

          

[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]

Javier Lozano Jr

Bolder Media Co

Helping B2B Tech and Service Companies Scale with Strategic Marketing & Fractional CMO Leadership

At Bolder Media Co, I partner with growth-minded businesses that need senior-level marketing leadership without the full-time CMO overhead. My focus is building predictable pipelines, stronger brands, and scalable revenue engines.

Here’s how I help:

Strategic Marketing Planning: Turn your marketing from a wish list into a clear roadmap that drives measurable growth.

Sales & Marketing Alignment: Shorten sales cycles and improve lead quality by aligning marketing efforts directly to revenue outcomes.

Demand Generation Frameworks: Build data-driven campaigns that attract, nurture, and convert high-quality prospects into long-term customers.

Branding & Positioning: Strengthen authority, differentiate from competitors, and position your business as the market leader.

Leadership & Advisory: Provide executive-level guidance that aligns your marketing team with business goals and long-term growth.

Whether it’s as your Fractional CMO or through custom marketing frameworks, my goal is simple: help you establish authority, build predictable revenue, and scale with confidence.

Fractional Chief Marketing Officer

Wrapmate

As CMO, I transformed Wrapmate from $1M to $20M+ revenue in 3.5 years, scaling four GTM motions (DTC, Franchise, Fleet, OEM) and positioning the company as the leading national provider of vehicle graphics and wraps.

Key Impact:
- Built an AI-driven demand engine that 11x pipeline and sustained 8:1 ROAS on $1M+ annual spend.

- Compressed sales cycle 50% with automated nurture + RevOps hand-offs; increased aged SQL close rate from 15% → 40–60%.

- Lifted lead quality to 97% through predictive scoring/routing, reducing CAC 20% and achieving LTV/CAC > 6:1.

- Secured $5M+ in strategic co-marketing partnerships (Volkswagen, 3M, Cox Automotive), driving enterprise and OEM growth.

- Led SEO/content strategy that scaled Wrapmate from 2 → 1,200+ top keywords and increased organic search value 23x.

- Built and enabled a high-performing marketing team, aligning sales and marketing to consistently exceed revenue goals.

No BS B2B Growth

Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable?

I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing.

So how do you use marketing to grow your FM business today? How does marketing grow your pipeline? How does marketing generate leads? How does marketing make you a category king (or queen)?

Plus, if you're used to going to trade shows such as Connex, RFMA (Restaurant Facility Management Association), SPECS, and more -- you're literally SHARING the "leads" generated at these conferences.

Wouldn't it be awesome to have YOUR own leads? Where these FM's found you through a Google search, Google ad, social media -- or some other form of marketing.

Well... this podcast will give you the answers on how to use marketing to grow your Facilities Management company.

Welcome to the Facility Management Marketing Podcast

Podcast Host

Anchor Wave Internet Solutions

Built and launched an omni-channel demand engine (email, paid, webinars) that increased inbound by 35% and reduced CAC 18%.

Implemented lead-scoring + SDR playbooks, boosting MQL → SQL conversion 20% and accelerating pipeline velocity by 22 days.

Expanded brand authority and inbound pipeline through SEO-driven content and executive thought leadership.

Chief Marketing Officer

The Trust Tipping Point Marketing Podcast

The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies.

We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results.

Do you operate an MEP type business such as HVAC, Electrical and Plumbing? 

Or, maybe a business that focuses on roofing, handyman services, general contractors, flooring, landscaping, solar -- and more.

Then, The Trust Tipping Point Marketing Podcast will help you execute the best and most effective marketing strategies that have helped our business and our clients succeed for nearly two decades.

Inside each episode, we will share some of the marketing secrets that we keep close to our chest. And, how Anchor Wave’s team (one of the top internet marketing agencies in the US) uses them to capture more business for their clients… and their business.

Facility and Property Management Secrets Radio

Hosted the #1 Facility and Property Management podcast catering to Facility Services and Building Management industry with nearly 1,500 subscribers.  

Delivered the highest amount of value, education and content to the Facility Services industry by interviewing CEO's, C Suite Executives, Industry Leaders and long-time professionals.

Promoted this podcast through social media, industry groups, large associations and email list.

Podcaster & Host

CMI Mechanical HVAC and Refrigeration

At CMI Mechanical, I transformed sales and marketing into a growth engine — scaling enterprise accounts, securing Fortune 500 partnerships, and driving multi-million-dollar revenue expansion.

Key Impact:
- Scaled enterprise accounts 3x ($500K → $1.5M+) by executing ABM and securing deals with T-Mobile, Dollar General, Anheuser-Busch, and Raytheon.

- Built an affiliate program onboarding 30,000+ partners, boosting appointment productivity 300%.

- Drove 750% SEO visibility lift and 200% web traffic growth, converting the website into a top lead source.

- Launched PPC campaigns with 10% CTR and 5%+ conversion rates, delivering strong ROI.

- Produced an industry podcast (1,500+ listeners) featuring executive leaders, strengthening brand credibility.

- Led multi-channel marketing (email, social, video, content, podcasting) to expand reach and pipeline.

Result: Elevated CMI’s brand authority and established it as an industry leader in HVAC and refrigeration services.

Head of Sales and Marketing

The Dojo of Karate & Fitness

Founder & CEO | Built a Thriving Martial Arts Business from the Ground Up

When I launched The Dojo of Karate & Fitness, I knew I wasn’t just building a martial arts school—I was creating a business designed to dominate a competitive industry through strategic marketing, high-performance sales systems, and world-class customer experience.

Revenue Growth & Sales Optimization
- Built a high-converting inside sales funnel that achieved an impressive 90% close rate by understanding customer pain points and creating a seamless path to enrollment.
- Generated over $2.5 million in revenue through hyper-targeted marketing campaigns, ethical sales operations, and client retention strategies.
- Designed a strategic sales funnel and website, converting 25% of leads into paying clients by addressing objections and positioning solutions effectively.

Marketing & Brand Awareness
- Executed monthly advertising campaigns across print, digital, and community events, achieving a 2-5% response rate in a local market.
- Leveraged SEO, content marketing, and PPC strategies to establish search engine dominance, driving organic leads and increasing brand visibility.
- Secured major media coverage, crafting press releases that led to features on Fox 31 News, Channel 2 News, and local newspapers.

Leadership & Community Engagement
- Built and led a team of coaches, instructors, and sales consultants, creating a culture of excellence while scaling business operations.
- Hosted community events, training seminars, and internal promotions to foster engagement and brand loyalty.

By combining innovative marketing, strong leadership, and a customer-first approach, I built The Dojo of Karate & Fitness into a highly profitable and recognized brand in the industry.

Founder/CEO

RegOnline / Active Network

Surpassed monthly and quarterly inside sales quota by 25%, or more using consultative selling methods, a challenger sales approach, and strategic follow ups.

Hosted weekly online webinars for event planners and business executives, and converted 75% of attendees to paying customers using ethical persuasion & offer creations.

Executed consultative selling methods for B2B organizations needing to purchase an event registration SaaS product for conferences, events, and training.

Lead organization with revenue in the pipeline, closed business and gross revenue generated each quarter while managing leads & customers in salesforce.com.

Trained, developed and on-boarded new sales consultants to transition as top sellers on the team.

Sales & Marketing Consultant

CMO @ Wrapmate | 1st FM Industry Marketing Podcast Host | World Champ Athlete | #1 Best Selling Author

Hey, I’m Javier. My friends call me Javy. I’m the guy who builds revenue engines that scale brands.

At Wrapmate, I helped guide the business to a 20x growth machine in just over 3 years — without a subscription model. Just high-velocity GTM execution, data-backed demand generation, and brand strategy that turned marketing into a true growth driver.

Before that, I founded and scaled my own company during the Great Recession, ultimately exiting after building a turnkey growth system. 

Since then, I’ve applied that playbook across B2B tech and service providers, as well as DTC, franchise, OEM, and enterprise brands. 

Along the way, I’ve partnered and managed relationships with organizations like Volkswagen, 3M, and Cox Automotive to amplify reach and accelerate growth.

Here's What I Deliver:

- Growth-first marketing: Marketing must be accountable to revenue, not vanity metrics.

- Demand engines that scale: I balance data and creativity to fuel acquisition and retention.

- Brand authority: Helping companies control their reputation and market position daily.

- Partnership leverage: Unlocking strategic collaborations that outperform ad spend.

- Team builders: I don’t just create campaigns — I build high-performing teams that scale companies.

Today, I partner with B2B tech & service companies as a Fractional CMO and growth advisor. I help brands architect and execute scalable marketing systems that drive predictable revenue.

Or, if the opportunity makes sense, I would love to join a growth-stage company needing a dedicated marketing leader to create awareness, shape a positive perception, and drive sales.


Now hear me out. I don’t hire marketers. I hire operators who happen to market.

😐

Most marketers are trained to focus on activities. Campaigns. Content. Channels. And, that's all fine-and-dandy... for another company.

Operators think in systems.
They want to know:
→ Where’s the bottleneck?
→ What’s the payback window?
→ How do we scale it without breaking delivery?

That difference changes everything. Especially for startup and growth-stage companies.

The best marketers I’ve hired weren’t “creative rockstars.” They were system-builders.

They could walk into chaos, find the constraint, and design a process that made revenue predictable again.

When I interview, I don’t care how many campaigns someone’s run. I care how they think when things break.

Because let's be honest. That’s what actually happens in a real business. Things ephing break. And sometimes... it's a dumpster fire.

If they freeze, blame, or start guessing — hard pass. If they start mapping the system — keep them.

Hiring tip for CEOs and founders:
❌ Don’t look for people who can run your playbook.
✅ Look for people who can build one with you.

That’s who scales.

#Leadership #B2BMarketing #Hiring #Culture #FractionalCMO #RevenueOperations #TeamBuilding

Fractional CMO + CRO | GTM systems for B2B Tech and tech-enabled Built World | Helping founders & CEOs build predictable pipeline they can count on | Scaled $1M→$20M+

If you don’t know me well, I’m gonna share something about me. 

I love to cook. Like. It brings me peace. 

My typical go-to is the smoker and/grill. Or Neapolitan pizza on my outdoor oven. 

And just 3 months ago I started getting into baking artisan bread. 

Don’t get how cooking relaxes me. But it does. 

And when I have family and friends able to enjoy it. Even better. 

As for turkey. I’m sorta meh.🫤 

One year I made fillets. My wife and I were happy. My kids… not so much. 

So this year I decide to smoke a turkey. But this time I did an apple spice brine overnight. 

Aahhhhh… hands down, my best turkey. I’d put this up there with a fried turkey. Honestly, those are the only 2 ways to cook a turkey. 

Hope you had a wonderful thanksgiving. 

Yea… that’s my Boston. Just chilling outside. In the sun. On our end table. His name is Maverick.

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