Authors Equity

Author of THIS IS STRATEGY and also THIS IS MARKETING and THE SONG OF SIGNIFICANCE with Penguin/Portfolio. Find them all at www.seths.store.

Author

Puzzmo

Game Designer

The Carbon Almanac

Founding Editor

Do You Zoom 

Author, blogger and lecturer. TED talks, seminars in my office, software projects, books, some self-published. Course development, including altMBA and The Marketing Seminar.

Thirty years of projects: http://sethgodin.typepad.com/seths_blog/2014/07/thirty-years-of-projects.html

Founder and CEO 

Seth Godin Productions

Book packager, software developer. Clients included AOL, Compuserve, Microsoft, Penguin, Random House, Simon & Schuster and hundreds of others.

Founder and CEO

Squidoo

Pioneer in content-building online. Peaked at #40 most visited website in the US. Acquired by Hubpages.

Yahoo! Inc.

VP Direct Marketing

Yoyodyne

Creator of the first ethical commercial email. Developer of online email games and contests. Worked with major brands worldwide. Sold to Yahoo! in 1998

Prodigy

Independent Developer

Spinnaker Software

Brand Manager

Seth Godin 🌔

21 bestsellers, founding editor of the Carbon Almanac, blogger and entrepreneur.

Andy de Lima 🇬🇧🇧🇷🇦🇹

Leeds Beckett University

Senior Lecturer in Technology and Entrepreneurship at the Business Operations, Strategy and Enterprise department at Leeds Business School.

Roles and Positions: 
Team Member of the Master of Entrepreneurship and Business Development (MEBD) course
Board Member of the Centre for Entrepreneurship and Knowledge Exchange
Member of the School Academic Committee (Leeds Business School) 
Steering Member of the LBS Generative AI Initiative 
Fellow of the Knowledge Transfer Partnership Community of Practice

Senior Lecturer

momentum resilient life

Co-Founder & Entrepreneur

Leading 360 app

Co-founder, leading the marketing and growth activities to promote the iLead app

Director of Growth 

World Wide Generation

• Led the marketing team at World Wide Generation to execute digital marketing and PR efforts for product launches.
• Developed brand awareness campaigns to increase market presence and drive customer engagement.
• Implemented data-driven strategies to optimize marketing performance and achieve business objectives.

Marketing Director

• Developed and delivered courses on Digital Marketing, Social Media, and Entrepreneurship for UG, PG, and Executive MBA students.
• Consulted for top UK and global companies on digital strategies, contributing to revenue growth and market expansion.
• Collaborated with SMES in the region as an Entrepreneur in Residence, supporting business growth and development.
• Pioneered online teaching methodologies, working with Pearson Online Platform (2014) to enhance digital learning.
• Delivered Chartered Institute of Marketing (CIM) partnership programmes, teaching Level 4 and Level 6 courses between 2015 and 2019.
• Designed and facilitated workshops for Local Enterprise Partnerships (LEPS) across Leeds and the city region, including ERDF projects in Calderdale.
• Recipient of the Golden Robes "Module of the Year" Award for Digital Strategy H6 (2016).
• Represented Leeds Beckett University internationally, delivering speaking engagements across six countries between 2016 and 2019.

Academic Lecturer and Researcher

Several Universities and Organisations

• Delivered engaging keynote speeches on Customer Relationship Management (CRM) and Technology at international conferences in Europe and South America.
• Taught specialised programmes on CRM at ESUCRI University in Brazil and Mikkeli Applied Science University in Finland.
• Developed strong communication and presentation skills while interacting with diverse audiences.

Keynote Speaker and Lecturer

BA English  - British Academy Idomas

• Lead the whole organisation to growth and acquire new clients, including franchising out our model.
• Developed and implemented language training programs in English, Business English, IELTS, and Cambridge certificate courses.
• Organised language services, events, and exchange programs to enhance cultural understanding and communication skills.

Founder and Managing Director

Metafour Marketing Digital

• Led Marketing and Sales department at Metafour Marketing Digital, overseeing branding positioning, PR, direct sales, and the telemarketing team.
• Developed and executed marketing communication plans, driving business development and enhancing online presence through SEO, social media, and web design.
• Achieved significant growth in revenue and customer engagement through strategic digital marketing initiatives.

Founder and Marketing Director

Leeds Metropolitan University

Marketing and PR part-time lecturer at Leeds Metropolitan University.

Lecturer, Digital Strategist, Social Media Marketing

Overall administration of the organisations and oversight of its activities such as production of publicity for our clients, promotion of events, networking, community outreach etc.

Communication Manager, Digital Marketing, Social Media Marketing

Leeds Beckett University benefits from over three years of Andy de Lima’s expertise as a Senior Lecturer in Technology and Entrepreneurship within the Business Operations, Strategy, and Enterprise department. As a key member of the Master of Entrepreneurship and Business Development program and a contributor to initiatives like the LBS Generative AI Initiative, Andy supports innovation and the integration of digital technologies into entrepreneurial education. Their role also includes active participation in the Centre for Entrepreneurship and Knowledge Exchange and the School Academic Committee, emphasising collaboration and forward-thinking strategies.  

With over five years of entrepreneurial experience as Co-founder of Momentum Resilient Life and Director of Growth for the iLead app, Andy specialises in marketing, digital transformation, and fostering resilience in businesses. Their work is rooted in a commitment to leveraging cutting-edge technologies, such as generative AI, to empower organisations and individuals. By bridging academic insights with practical applications, Andy drives impactful solutions that enable sustainable growth and innovation.

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