Seth Yakatan

Raising & Selling 📈 $1B+ Raised 💰 22 Companies Sold 🤝

Are you struggling to communicate your vision to the capital gatekeepers?

Are you exploring selling your business but don’t know anything about:
✘ Due diligence
✘ Term sheets
✘ Earnouts

Friend, you're lucky you found me...

I'm Seth Yakatan.

I have 30-odd years experience as a corporate finance professional.

My specialties are:
💰 Raising money
🤝 Selling companies

And I’m f**king good at it.

I’ve raised over $1B and sold 22 businesses.

My career has mostly been supporting small-cap and major corporations seeking capital to grow, or
to find strategic acquirers.

Most of these companies are in: 
— biotech
— cannabis
— pharmaceuticals
— DTC consumer goods

I’ve been on boards, taken companies public, gone up against multinational corporations, raised from VC and PE funds.

All of it. 
Many times over.
Whatever your problem is, I’ve seen it before.

But let me level with you:

What I REALLY love is helping people to get to the finish line.

Talking to entrepreneurs excites me.

But in my experience, entrepreneurs are mostly s**t at raising capital and selling companies.

** They just don’t understand investors **

And that’s where I come in.

Together, we workshop: 
✔ Your pitch
✔ Your deck
✔ Your strategy 

And help you raise the capital to GROW and SELL your business.

If you need this help—and almost every business does—send me a DM.

Like, now.

Don't lose another potential investor or acquirer with the wrong pitch.

Seth ✌️

Co-Founder

Merchant Bank / Advisory / Family Office

While politicians are arguing about hemp, Kratom is being sold as a “natural wellness supplement.”

But let’s STOP pretending.

This is NOT chamomile tea.

This is NOT “plant-based stress relief.”

This is an unregulated opioid analogue with street-corner quality control.

And it’s ending up in gas stations, smoke shops, and TikTok “self-care” feeds.


>> Whats Happening?

Kratom is being sold everywhere with little to no restrictions.

And, IMO, it is DANGEROUS.

It contains mitragynine and 7-hydroxymitragynine, compounds that we know:

→ Bind to mu-opioid receptors
→ Produce opioid-like euphoria and sedation

And it creates tolerance and withdrawal patterns basically indistinguishable from low-grade opioid dependence.

California’s Department of Public Health just issued a formal advisory (NR25-016) warning that:

Kratom products are ILLEGAL to manufacture and sell in the state.

Claims about pain, anxiety, or withdrawal treatment are unproven.

And that multiple fatal overdoses have already been linked to kratom in Los Angeles County

This is not “maybe dangerous.”…this is DOCUMENTED harm.


>> Why This Matters?

OxyContin addiction didn’t start because people wanted to get high.

It started because people were in pain, desperate & were told something was safe and “less addictive.”

We have seen this movie before and I know exactly how it plays out.

Kratom is unregulated, inconsistently dosed and frequently adulterated.

And marketed using the same language pattern that launched the opioid epidemic:

“Natural”, “Safer than pharmaceuticals”, “Helps with withdrawal”

The result is people self-dosing their way straight into dependency.

Not because they’re reckless.

But because the product is designed to look harmless.

And the supply chain knows exactly what it’s doing....


>> What Am I Watching?

The pattern is repeating: 

Normalization via wellness marketing (“It’s just a plant.”)

Distribution concentrated in deregulated retail (Vape shops, convenience stores, social media DMs.)

Dependence masked as “daily routine" (Users don’t realize they’re sick until they stop.)

Regulators reacting only after deaths accumulate.

If we wait for “more data,” we are doing nothing more than running the Purdue Pharma playbook in slow motion.

This is not a supplement it’s an unregulated opioid with branding.

Kratom should not be sold.
Kratom should not be normalized.
Kratom should not be framed as “self-care.”
Kratom should be STOPPED.

When you want to push the boundary, what do you do?

TRY HARDER.
 
So I am honored to announce my latest collaboration with Fat Nugs Magazine x Seth Yakatan: A New Live Industry Series

>>> WHAT ?
I'm teaming up with Fat Nugs Magazine to launch a brand-new live discussion series spotlighting cannabis products and brands. 
 
And to start we're tackling pre-rolls - a category whose growth cannot be denied.

>>> WHO ?
Andrew Wells
Cesar Angobaldo
Courtney Zalewski
Fernando Bent-Mullings
Mei-Ling Campbell
Timeka Drew
Catherine Sidman
Luna Stower, MAT, CG ✨

>>> WHEN ? 

The series kicks off with its first episode Thursday, November 20th at 11AM EST/ 8AM PST.

FNM Presents: Voices of the Plant w/ Seth Yakatan
Preroll Edition 
Business. Culture. Community.

 
Sign up here: https://lnkd.in/geV4jVmy 

& MARK YOU CALENDARS for Thursday, November 20th at 11AM EST/ 8AM PST.

You want your 15 minutes of fame?

Then find me and my man Lance C. Lambert ✓ in VEGAS....

My friends at Fat Nugs Magazine have made the questionable decision of giving me a camera and a microphone (LOOK OUT!!!)

Fat Nugs Magazine  x PufCreativ event, Light Up Las Vegas, is going to be 🔥 

Me + Lance, badass activations, the food, infused beverages, live art, live music from John Shute's band, Bubala, the Faces of Cannabis, and I GOT A MIC!!!

Fat Nugs Magazine
John Shute, MBA
PufCreativ

Well folks, I have to admit that I was WRONG… I know, SHOCKER 😱

About 3 months ago I put up a post on AYR Wellness.

I said RIP…

But suddenly, AYR has come back from the dead…

Last week AYR Wellness Inc. announced that it was going to initiate CCAA proceedings. 


>> What's Happening?

On November 17, core assets of AYR’s subsidiaries will be transitioned to a newly formed acquisition vehicle (NewCo) owned by certain AYR senior note holders.

Basically this means that the lenders are going to run the company to try to get a recovery.

This is the same thing we’ve seen with several other companies…


>> Why is it Relevant?

1. Note trend
2. See #1

Just another case of investors taking the keys and trying to operate…


>> What Am I Watching?

This is about the fourth version of this flavor, will see if it tastes any different.

This industry has now become an SOP for the ‘equitization of debt and operate’ strategy…

Grabbing popcorn….

Hit the Debt Wall Jokes in the comments please.

Getting pumped for earnings season ???

WELL I AM...

Talking about Q2 a while back with the squad from 

The Dales Report

How do you think that that Q3 is going to look ???

Hit me in the Comments....

and thank you Shadd Dales + Anthony Varrell

BIG SCANDAL in NY this past month…

Omnium Health just found out the hard way that renting your license isn’t the same as running a business.


>> What’s Happening?

NY state says Omnium was renting out warehouse space to unlicensed operators and then moving products through its own distribution channels.

The regulators are moving to yank Omnium Health’s permits and hit them with 7-figure fines, and recall $10M worth of product.


>> Why is This Important?

This is the first major enforcement under the state’s new crackdown.

It signals a shift from “we’re building the market” to “we’re cleaning it up.”

And now the fallout is real:

Multi-million dollar recall.
Permanent ban on participation.
Dozens of brands hurt.


>> What Am I Watching?

I have called out that New York’s cannabis roll out experiment has been chaos from DAY ONE.

Slow licensing, illegal stores on every block, and bureaucrats chasing their tails.

But this move finally shows they’re willing to go after the suits, not just the bodegas.

It’s a warning shot.

Maybe, just maybe New York will clean up its act?

You enjoy your freedom ?

Then thank a VETERAN...

I am honored that members of my family have proudly served to ensure that my butt can. go get a burger fries and a coke...

Lets give it up for a REAL AMERICAN HERO...

Evan Hunt

Evan is a:

— Decorated 20-year veteran and combat aviator
— Community and business leader
— Texas family man
and has NO AGENDA other than his SERVICE !

He's running for U.S. Congress in Texas as a Democrat. 

He's taking on MAGA extremism and wants to recapture the House in 2026.

You can donate to help his cause here: https://lnkd.in/gQana6Wu

Who keeps me bullish?

Wyld & Aaron Morris

In ANY other industry, THAT'S A ROLL-UP PLATFORM.

General Catalyst (CALL ME)

Thanks to the gents From the Weeds to the Clouds - Michael Krefman + Michael Peterson

Do you have a functioning company?

i.e. Are you generating CASH FLOW??

Then consider yourself SUCCESSFUL, because you are in the MINORITY
in c@nnabis.

So what advice do I give you....???

Well with 5 companies over $150M in revenue in receivership...

1. STAY IN IT
2. STAY IN IT
3. STAY IN IT!!!

And thanks to my friend Scott Greiper for moderating a great panel....

The 5 Stages of Grief: Cannabis Edition


Stage 1: Denial

For everyone: The initial shock and disbelief that loss has occurred, acting as a buffer against overwhelming emotions.

For us: The initial shock that prices are NOT going to stay high forever and act as a buffer against the mountain of debt raised.


Stage 2: Anger

For everyone: A natural reaction to loss, where one may feel frustration, resentment, or rage at the situation.

For us: Manifests in yelling at A/R collections, city counsel meetings, boardrooms, or in the comments on LinkedIn.


Stage 3: Bargaining

For everyone: Negotiate with fate or a higher power to undo the loss, often involving phrases like "If only..." or "What if...".

For us: “Well I can just SELL the license, not pay taxes, not pay suppliers, vendors, employees or investors and get my creditors to amend and extend, plus FEDERAL HAS TO come soon, right??”


Stage 4: Depression

For everyone: Feelings of sadness, despair, and hopelessness set in as the reality of the loss becomes clearer.

For us: This market SUCKS, this industry SUCKS, these people SUCK, this government SUCKS. 


Stage 5: Acceptance

For everyone: Reach a point where the loss is acknowledged and understood, and one begins to adapt to the new reality.

For us: Lower prices, market volatility, hope for “catalysts” and a maybe we never get a Federal “save”.

Plus, all this s**t I’m eating is making my stomach stronger!

Did this resonate with anyone??

Hit those comments.

Want to see me in a SUIT???

Well if you are Inside the Beltway today there is a CHANCE...

You'll find me in my clown suit, all dressed up for my crew at IgniteIt Cannabis.

See you today in the District for my photo opp.

Use my link and get in at a discount: https://lnkd.in/e45zHKrW

I Failed As An Odds Maker
And almost got run out of Vegas as a result !!!

What I Thought ??? 
I used to believe I could predict things. 
I thought outcomes were logical: 
Markets mature THEN prices stabilize 
Regulators see tax revenue AND regulation eases 
Consumers migrate to legal markets WHILE illicit fades 
Capital flows to efficiency LETTING good operators win 
None of that happened.

What I Learned ??? 
Regulation became politics: NOT economics 
Taxation became punishment: NOT policy 
Consumers followed availability: NOT governance 
And capital flowed to the loudest or biggest: NOT the best
So, I tried to be an odds maker and failed..

What Did I Learn ??? 
The cannabis and hemp space is not a market it's a game of unlocks: 
Access unlocks: Who can sell where 
Distribution unlocks: Who gets shelf space 
On-Premise unlocks: Who gets to shape consumer behavior 
Regulatory unlocks: Which side of the line you operate on

The people who win are not the ones with the best products
They're the ones with the best positioning when the unlock happens
I wasn’t wrong about the demand…I was wrong about the sequencing

So I failed as an odds maker, and changed my lens 

I stopped predicting when something will change 
I started positioning for what happens when it does 

I don’t need to guess the date Congress wakes up 
I just need to be on the board when they do
You don’t have to be an oddsmaker… 
You just have to be aligned when the unlock hits. 
And that’s a game I like my odds in.

Today I give THANKS...

That I am not a Turkey...although some of you might beg to differ....

Thats it...

Happy Holidays !!!

And make sure you tell someone you love them today....

Here’s the big thing I learned from the hemp ban:

First, NO ONE has been louder than me about the coming “inflection.”

Well…maybe I’m the dumbest guy on the internet…

Let’s break down why:


>> The Good

The Farm Bill allowed for the ubiquitous distribution of these molecules.

Loophole/Grey Area/ Unintended consequence, I don’t care what you think about that.

Putting the MOLECULES on Main Street and in the mail was NOT the intent.

But guess what, the consumer chose….the MOLECULES. 


>> The Bad

Cannabis is demonized, marginalized and constrained.

Produce, manufacture and sell in limited silos in specific areas in selected states.

Want to purchase? Go to the crappiest part of town where they put airports, chop shops and strip clubs.

Banking? Forget it. Normalization? Sure as soon as there is a dispensary on Rodeo Drive.


>> The Ugly

Once the Farm Bill allowed for the democratization of cannabis to occur, the consumer made a clear choice.

THEY CHOSE THE MOLECULES.

In the mail, in grocery stores, in liquor stores, in big box retail.

When you put the MOLECULES in the normal consumer purchase cycle they CHOSE IT.

and then what happened? Retail adopted. 

And that SCARED THE SH$T OUTTA: 
— ALCOHOL
— BEVERAGE
— CPG
— TOBACCO
— PHARMA

End of the day whether its Hemp or THC we are talking about the same MOLECULES.

The public WANTS it. So let’s keep making that case and stay united.

When something that NEEDS to exist but doesn't, what do you do?

YOU CREATE IT.
 
So I am honored to announce my latest collaboration with Fat Nugs Magazine

A new series of LinkedIn Live sessions to educate, spotlight and discuss critical issues around PRODUCTS.

Why? 

Because Instagram is NOT a safe space and LinkedIn seems to have critical mass for OUR INDUSTY.
 
I'm teaming up with Fat Nugs Magazine to launch a brand-new live discussion series spotlighting cannabis products and brands. 

Expect we will amplify voices from every corner, deeply knowledgeable professionals to everyday consumers.

Episodes will stream across multiple platforms, giving an unfiltered look at the products, stories, and people behind them.
 
And to start we're tackling pre-rolls - a category whose growth cannot be denied.

Expect 8 panelists to break down the good, the bad, and the ugly of pre-rolls,

Panelists will also get the chance to sample prerolls LIVE, bringing real-time reactions and insights to the conversation.

This isn’t just another panel, it’s the start of an honest, wide-open dialogue about the products that define our industry.

The series kicks off with its first episode Thursday, November 20th at 11AM EST/ 8AM PST.

FNM Presents: Voices of the Plant w/ Seth Yakatan
Preroll Edition 

Business. Culture. Community.
Welcome to Voices of the Plant - the new Fat Nugs Magazine LinkedIn Live series that brings real conversations from the heart of cannabis.
 
Sign up here: https://bit.ly/3LpTDXd

& MARK YOU CALENDARS for Thursday, November 20th at 11AM EST/ 8AM PST.

You doing anything today??
 
Fat Nugs Magazine x Seth Yakatan present: The Plant Panel

We're hosting a new LinkedIn live with some of the sharpest minds working in cannabis.

Andrew Wells
Cesar Angobaldo
Courtney Zalewski
Fernando Bent-Mullings
Mei-Ling Campbell
Timeka Drew
Catherine Sidman
Luna Stower, MAT, CG ✨

TODAY: November 20th at 11AM EST/ 8AM PST.

FNM Presents: The Plant Panel w/ Seth Yakatan

Episode one is the Preroll Edition 

Business. Culture. Community.

Sign up here: https://lnkd.in/geV4jVmy

Believe it or not, I continue to hear from people that c@nnabis is NOT efficacious.

“Cannabis doesn’t really work for pain, sleep, or anxiety.”

I hear this from people who have:
— Never read a single clinical data table
— Never treated a patient
— Still think weed = teenagers + Bob Marley poster

Meanwhile, the SCIENCE is right there.


>> What’s Happening?

Recent clinical evaluations show consistent, measurable benefits:

Pain: 
→ Patients report statistically significant reductions about 0.5cm on a 10cm scale across populations. 
→ No placebo, that’s real analgesic effect at scale.

Sleep: 
→ Cannabis improves subjective sleep quality. 
→ If you’ve ever actually not slept, you know that you feel in the morning matters more than what your polysomnography printout says.

Anxiety: 
→ At appropriate dose and context, cannabinoids produce reliable anxiolytic effects, especially CBD.
→ THC requires respect and calibration yes. But to pretend it “doesn’t work” is just LAZY.

These effects are real, repeatable, clinically observed, and patient-reported across thousands of data points.

This is evidence!!!


>> Why Does This Matter?

There is a massive cultural blind spot around what counts as “meaningful efficacy.”

We are conditioned to think only in miracle outcomes:

— Erase all pain
— Cure insomnia
— Eliminate all anxiety

That’s not how real medicine works.

Real medicine is incremental improvement that accumulates into quality of life.

And cannabis delivers exactly that.


>> What Am I Watching?

The brands, operators, clinicians, and researchers who will win the next decade are the ones who:

1. Respect the evidence
2. Respect individual response and dosing
3. Position cannabis as a meaningful tool in the therapeutic toolkit
4. Communicate in clinical, human terms

Because here’s the TRUTH:

Cannabis works. It’s medicine. PERIOD.

So when someone dismisses cannabis because it’s not a miracle cure…

They’re telling you they don’t understand patients, medicine, or reality.

(and if you don’t know who is with me in the picture DO YOUR HOMEWORK)

I’m in a New York State of Mind right now.

I’ve been spending some time in the Empire State recently.

I’ve put together a few observations and suggestions…

Take them with a grain of salt.


>> Lessons From The Future

New York is currently a $1.7B market and will certainly grow.

But price compression has not yet begun to occur…

Jarred 1/8ths are amongst the highest price per gram of any legal state.

Most pure retail operators are not businesses but borderline not-for-profits.


>> Where the Pitfalls Are

Regulators in New York have already showed their hand, so HOPEFULLY they won’t continue the clown games.

A/R issues are coming, bank on it.

More brands are coming, and so is more high quality flower.

Retailers are going to feel the pinch of high rent, overbuilt stores and lack of profitability.


>> Who Can Win?

1. Those willing to study and learn from the past to avoid the inevitable future

2. Brands and those who are both entrenched and currently profitable

3. Anyone with one of the 10 RO licenses

4. Those currently there and in the lead


>> Who Can Lose? 

1. Consumers and investors

2. Anyone who is currently unprofitable - because it AIN’T gonna get easier.

3. Anyone without one of the 10 RO licenses.

4. Those eyeing the market from other states thinking it’s a gold mine...

Agree? Disagree?

Hit those comments.

So Ohio just issued a BAN on THC drinks, gummies, other hemp products…

Is this just another domino to fall in the ever changing Hemp landscape?

I’ve seen this movie before, pretty sure I now how it is going to end…

Alcohol lobby keeps making it RAIN!!


>> What’s Happening?

Ohio Gov. DeWine just dropped a 90-day ban on intoxicating hemp products — drinks, gummies, the whole lot.

The justification? Predictably it was to “protect the children…”

The reality is this is just another political move after months of legislative inaction.


>> Why It Matters?

Let’s be clear: This isn’t about safety. It’s about control.

Hemp beverages have been sitting on shelves for years — in gas stations, grocery stores, and yes, maybe even in a few PTA moms’ purses. 

But now they’re suddenly dangerous candy? Please.

What’s really happening is that regulators are scrambling because hemp is moving faster than their tax codes and licensing frameworks.

Meanwhile, the consumer is left wondering why they can buy 1.5L of vodka at Target but not a 5mg seltzer.


>> What Am I Watching?

I’m watching who profits from the pause. Follow the money and, more importantly, the LOBBYING.

Does this becomes a blueprint: ban first, regulate later? (n=2 Ohio and California?)

How do brands now pivot? On-premise and licensed retail just became the only legal outlets for 90 days.

I hate watching growth and innovation get punished for outpacing bureaucracy.

And Ohio just told every hemp company: “Thanks for the R&D, we’ll take it from here.”

So your cannabis company “got international distribution?”

Well….let’s look a little more closely here shall we:


THE REASON PEOPLE ARE RUNNING OVERSEAS

Domestic cannabis margins are garbage right now.

Wholesale prices down 40–70% in key markets in 24 months.

Effective tax rates north of 60% because 280E is the IRS’s medieval torture device.

45%+ of “multi-state operators” are over-levered and drowning in debt like college kids with their student loans.

So everyone says the same thing:

“We’ll just go international. Less competition. More upside. Cleaner markets.”

Yes. But also NO.

International IS an opportunity… it’s just not the one you think it is.


THE ACTUAL RISKS (THESE ARE NOT THEORIES)

Currency risk
— Mexico, Colombia, Israel, Thailand have all experienced 5–35% currency swings in the last 18 months. Your “15% margin” becomes a rounding error.

Political volatility
— Governments change & cannabis policy gets rewritten in the hallway on the way to the vote.

No brand memory
— Your U.S. brand means nothing to a consumer who has never seen THC sold legally… ever.

Supply Chain Reality
— “We have a distributor” ≠ you have distribution. You have a person with a PDF and enthusiasm. Ask anyone who has done cross-border THC/GMP transport.
The paperwork alone can send a grown adult into silent prayer.


SO WHEN DOES INTERNATIONAL WORK?

When you stop trying to export identity and start importing infrastructure.

The winners will be the ones who:

1. Partner with local operators who already own distribution
2. Don’t show up loud but show up boring
3. Aren’t dependent on the U.S. capital mood swings
4. Understand on-premise unlocks will take years, not quarters
5. Oh and you know…have a grown-up strategy!


WHEN DOES IT FAIL?

When you think: “We found a supplier and a buyer… we’re global now.”

No, you’re not.

You just created a customs liability and a future LinkedIn apology tour.

I am bullish on international markets. 

There is real opportunity.

But don’t confuse “different” risk with “less” risk.

International is not your lifeboat.

It’s a rope bridge in a windstorm.

Still walkable.

Just don’t do cartwheels on it….

Danny DelVecchio ✌️

Video On Easy Mode

3 years ago, I helped a friend make his first-ever videos and realized something:

Most founders are sitting on a goldmine, but have no idea how to tell their story.

They understand the potential of what video can do for their business.  

But the process is uncomfortable, time-consuming, and overwhelming. 

That’s why I started Video on Easy Mode, a video marketing agency built for busy founders who want to build trust, generate leads, and grow their business on LinkedIn (without becoming influencers or spending hours filming).

Since then, I’ve helped 180+ founders create strategic video content that drives real revenue, not just vanity views.

From ideation to filming to editing to distribution, we make it easy for founders to show up as the face of their business and let their content do the selling.

Video Producer

MagicPost

The all-in-one platform for easily creating, scheduling, and curating LinkedIn content.

MagicPost recently raised €690K to become the top LinkedIn content creation solution worldwide!

Brand Ambassador

Free Business School Podcast

I never went to business school. I didn’t even graduate from college.

Everything I’ve learned came from 2 things: 

1- Surrounding myself with smart people 
2- And experimenting like crazy

But I also interview experts for a living. 

I've filmed videos with 184 founders across any industry you can think of.

Finance. Sales. Marketing. Engineering. HR. Tech. Real Estate. Health and Wellness. Consulting. You name it.

So you could say I’ve been getting a free education.

Now I’m turning these expert interviews into something YOU can learn from too.

It’s called FREE BUSINESS SCHOOL.

No gatekeeping. No gurus. No $10K masterminds.

Just honest conversations with people who are actually building successful businesses.

Available on YouTube or Spotify.

Host

Paychex

Partnered with accountants, banks, and financial professionals to serve their clients with payroll, outsourced human resources, and employee benefit solutions.

Channel Sales Consultant

SBS Tech

Develop revenue stream, opportunity funnel, strategic partnerships and sales team foundation In NY Metro market with a focus on specialized mobility services critical to public and private organizations responsible for ensuring public safety.

Enterprise Mobility Consultant - Public Safety

Spring Mobile

Building, training, and leading outside sales manager teams in mid-market and small business space operating across 2 AT&T sales channels (telecom & mobility) in East Region.   

Original member of core Senior Leadership team that planned, developed and launched new organization to address US business market.  

Key player in design, and execution of Spring Business sales program including – 
o	Launch of Solution Provider program
o	Development of Partnership strategies
o	Implementation of CRM
o	Delivery of New Hire training 

Direct team of 6 sales managers and over 50 direct sellers across 20 states who consistently meet and exceed performance metrics in direct B2B sales role.

Awarded 2017 President's Club for outstanding performance

Sr. Manager Enterprise Sales

Build, train, and lead outside sales team to increase market share in small business space in Northeast Region for top AT&T Retailer.

Promoted after 5 months in direct sales. Developed and managed team of 15 B2B sellers.

Led all sales managers in Gross Profit and KPI performance each month in 2017.

Served on Senior Leadership team executing projects key to Spring Business – creation of job descriptions, sales tools, and retail partnership strategies.

Top-performing Sales Manager in organization.

Regional Business Sales Manager

Hired to Direct sales position, closing deals with new and existing customers for AT&T products, services, and solutions to achieve strategic business priorities.

Mobilized on multiple fronts to prospect, uncover opportunity and propel B2B mission. 

o Email marketing / social media / cold calling / door-to-door
o Leveraged network of former colleagues at AT&T
o Built relationships with retail partners
o Initiated strategic partnerships with AT&T authorized agents.
o Innovated unique sales strategy to make deals more competitive.

Business Account Executive- Northeast Region

Tools4ever International

Selected as a direct sales person to create opportunity in US market segments with little or no penetration by this major global provider of Identity & Access Management security solutions built on software products and integrated consultancy services. 

Prospected aggressively to quickly build a strong cross-industry pipeline of opportunity exceeding $1M; includes Government, Real Estate, Entertainment, Retail, and Legal.

Closed sales of integrated solutions to CIO level; services - Single Sign-on, Self-service Password Reset, Active Directory Lifecycle Management; Software Licenses, Lifecycle Authentication, and Professional Services.

Account Executive

AT&T

Prospecting and Direct selling of AT&T products, services, system, applications and solutions to new and existing customers in small to mid-market.

Created and implemented aggressive personal action plan for success in new B2B role. 
o Ramped up technical knowledge.
o Leveraged wider set of products and services than usual in the target market. 
o Teamed effectively with Technical Consultants and AT&T Partners to bring consultative sales approach to customers and prospects.

Gained recognition as top performer, role model and mentor to new team members.

Consistently exceeded sales goals selling to diverse accounts across range of industries.

Hand-picked to represent NY/NJ Market on 2013 NE Region Employee Council.

4-time winner of annual Sales Achievers Trip 

Top 5 Performer NY-NJ 2012-2014

Account Manager- Business Integrated Solutions

Within 6 months of assuming ASM role, coached and motivated sales team; moved store from Level 1 to Level 2 ranking for first time.

• As Acting Manager during Q4 2010, finished among top achieving stores in overall directorate ranking and number 1 in Gross Adds and Opportunity Close Rates.

• Scored 4.92 (of possible 5) In 2011 Leadership and Engagement Survey across all dimensions.

• Winner of: Top Gun Award Nov. 2010. / Fast Start Incentive for Gross Attainment Feb. 2011 / 4G Sales Incentive.

Assistant Store Manager

• Achieved opportunity goal in every month.  Finished 2009 ranked in the top 3% of RSCs in the NY / NJ Market.  Rated Far Exceeds on 2009 Performance Review.

• Earned Northeast Region Top Gun Award for Oct. 2008, April, September, October, and Q4 2009; Service Excellence Award for Q1 2009. Customer Satisfaction scores over 85% for 2009. 

• RISE Program participant for management development, selected by ARSM.

Retail Sales Consultant

RadioShack

After 12 months as successful salesperson was selected from several candidates to manage retail store selling range of computer, electronic and wireless products.

• Managed all aspects of store operations including inventory management, sales floor maintenance, financial tracking, customer service, and staff management – scheduling, team meetings, coaching, goal setting, performance reviews, and training related to products, procedures and sales.

• As lead sales person acquired knowledge of wide variety of electronic products and maintained highest sales per ticket and highest volume of mobile device sales.

Store Manager / Sales Rep

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

You didn’t start a business to become a content creator. 

But you also understand that having a strong online presence is critical to staying relevant and building trust with your potential clients.

You also know video is the fastest and most effective way to gain that trust and convert casual viewers to paying clients.

But you’re not trying to be the next big influencer. 

Good news is I’ve helped 100s of founders and companies drive millions in revenue without millions of views and giant audiences. 

Bonus! We also have fun making the content. 

If you want put your video on easy mode, holler at your boy. 👇

https://calendly.com/coachdcreates/video

Here's what some of my clients are saying...

———

"Your true genius is in bringing topics to life. For me, there's a big gap between my great ideas and a great piece of content. Your service bridges that gap." 

- Chris Schwargel, Performance Psychology

———

"But being so visible online and wanting to deepen the relationship with my audience, I know that video is something I want and need to do more of. Text content is my jam, but video is actually my favourite way to consume content as a consumer. So I tried out Danny's service - unreal."

- Matt Barker,  Ghostwriter

———

"Before, I spent countless hours each week thinking up ideas, recording, and trying to edit videos on my own. It was exhausting, and I eventually stopped making videos altogether from frustration and burn out. But now, thanks to Danny and his team, making short video clips is a breeze."

- Deb Curtis, Business Broker

———

"I've recommended his video service to SO MANY people already and will continue to do so to anyone who will listen. He makes creating video content accessible to even the busiest of people."

- Lea Turner, Founder of The HoLT

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

We've got 40 days left in 2025.

I don't know about you, but when I look at my year, I don't know whether to cry or to celebrate.

I have half the clients I had in January. 
↳ But I built new offers and products that I love.

I'll miss my revenue goal by $100,000. 
↳ But I'll beat last year's revenue by $100,000.

I didn't pay all of my credit card debt. 
↳ But I went to Disney and did weekly date nights.

My LinkedIn reach dropped by over 100%. 
↳ But I activated other channels like YouTube and email.

I worked way harder to earn new business. 
↳ But spent the most time with my wife and kids ever.

The more I think about it, the more I feel... 

This is the way it's SUPPOSED TO BE!

Growth isn't easy. It's painful. But also exhilarating. 

 And I feel so blessed to get up every morning and live THIS life.

40 days left! How are you gonna spend them?

Stress-free content systems for founders | 200+ companies served | $20M+ in pipeline generated

Be the person you want your kids to be. 

Every morning at 7:00 AM, my kids come bolting down the stairs, and the first question is... 

"Dad, did you just get back from the gym?"

Every Sunday, they wake up to me flipping pancakes. 

They know to put on their church clothes.

They see me putting in the hours at my home office. 
They see me coaching their basketball teams. 
They see me give money to the homeless.
They see me volunteering at church. 

We've heard it a million times. Your actions speak louder than words. 

As a homeschool parent, I'm optimising my business for more time with my kids. 

So I'll be taking on fewer clients in 2026. 

And focus more on innovating and growing the Content on Easy Mode software. 

So I can serve more people, spend less time on delivery, and spend more time with my boys. 😁

I saw a post yesterday calling Alex Hormozi a liar.

But the million-follower gurus are NOT lying to you.

They're just playing a completely different game.

Think about this way...

If every one of your posts reached 100k people, you'd promote yourself in a different way.

But the reality is that your post reaches 1,000 people.

You can't use the same approach.

So you're better suited to learn from someone who isn't so far removed from where you are.

1-2 levels above you. NOT 10.

Someone who actually remembers what 1,000 followers feels like.

Someone selling high-ticket services like yours, not low-priced courses and info products.

I love Hormozi. Some of his advice is bang-on. Some of it doesn't work for me.

But I'm not at a stage in my business where I can hire him... #GOALS

PS. Do you think these big influencers are lying to you?

This is the simplest way to get clients on LinkedIn:

But 99% completely ignore it because it's "boring."

I've done Video Testimonials for 40 founders...

All 40 have gotten an ROI within 60 days.

Here's the psychology behind it:

When people see someone EXACTLY like them getting the results they WANT... 

Their brain says, "That could be me."

That's it. They're sold. Game over!

- They work as LinkedIn posts
- They're the best performing ads
- They increase conversions on websites
- They crush in sales meetings and proposals

I attached an E-Book. A complete blueprint for using video testimonials to grow sales by 30% in 90 days.

PS. Should I run a Black Friday deal for testimonials?

The Testimonial Loop

I'm 42 with $0 saved for retirement. 😬
 
Most financial advisors would immediately have a panic attack upon hearing that.
 
But what they don't know:
 
- I emptied everything to pay off my wife's student loans so we could afford our first home

- I emptied it again to keep the lights on when I quit my job to build my business.
 
When I told Derek Coburn though, he didn't judge me. 

Instead, he APPLAUDED me.
 
Because Derek's been a financial advisor since 1998. And he's seen the same story 100 times:
 
Client hits their "number." Retires at 65. Then realizes their marriage is dead, body is broken, and they've already spent 93% of the time they'll EVER have with their kids.
 
Because Derek has a very different perspective on retirement. 

He even wrote a book about it. (Let's Retire Retirement)
 
His advice to me: Work 10 more years. Save $110/month instead of $2,400.
 
That's an extra $2,290 a month!
 
That's Disney World NOW
WEEKLY date nights with my wife
Never missing my kids' game EVER
 
Not someday. Today.
 
We went DEEP on this week's podcast: 

- Why 70-year-old CEOS make 3X as consultants 
- The $50k nighttime snuggle story that wrecked me 
- How "fun recession" kills more dreams than any crisis
 
YouTube - https://lnkd.in/en3Tz-jS
Spotify - https://lnkd.in/erEkMWgc
 
Look, I'm not saying burn through your savings like me. That's obviously not ideal.
 
But maybe there's another way.

That doesn't involve sacrificing everything today for a tomorrow that might never come.

"Your price is too high." We've all heard it before. 

But this is the best response I've ever heard to overcome the dreaded price objection.

It came from my homey, Stephane Seguin.

After 30 years in sales and millions in closed deals for Fortune 100 companies, he does something that catches EVERYONE off guard...

He asks: "Why do you think that is?"

Is your mind blown? 🤯

I know it's so simple, but it works like a charm. (I tried it)

I just had Stephane on the podcast and dropped some other banger sales nuggets... 

- ONE word that instantly opens people up
- How getting customers to cry actually builds trust
- Why "What's keeping you up at night?" doesn't work
- Why chasing "yes" is backwards – chase this instead
- The script that helped his client close $55K in 2 weeks

Watch on YouTube → https://lnkd.in/eQYQXiWm
Spotify homies go here → https://lnkd.in/e4mGTNsq

P.S. If you need a little boost with sales, hit up Stephane.

Harsh Truth: The boring stuff makes the most $$$

99% completely ignore video testimonials.

But the top 1% who have them make all the money

And they don't even need to sell.

The clients do all the selling for them!

Here's the psychology behind it:

When people see someone EXACTLY like them getting the results they WANT... 

Their brain says, "That could be me."

That's it. They're sold. Game over!

- They work as LinkedIn posts
- They're the best performing ads
- They increase conversions on websites
- They crush in sales meetings and proposals

I'm running a Black Friday special for Testimonials on Easy Mode.

We interview 5 of your clients, capture their stories, and then create a highlight reel of all the best clips.

6 videos that will help you sell yourself for years!

DM me to get the deets.

In my last job, as a new hire in a brand-new industry, I was asked to present to 300 of my peers. 

Why me?  

Because I was the only one making videos.

So stop waiting for the right time to be BOLD... 

There's no time like the present!

Darryl McDaniels, aka DMC, is 61 years old.

This weekend I saw him perform live in Charleston.

Run-DMC is a legendary hip-hop group. I'm sure he doesn't have to be performing on stage at age 61. 

But he chooses to be. 

Because he loves it. And I love what I do. 

So, I never plan on retiring. 

Expect to see me at 90 years old still making videos for social media. 😂

PS. My homey Dana K Davis got some sick footage.

3 simple steps to make $$$ with content.

(it’s much easier than people make it out to be)

I’m going LIVE in 24 minutes! 🤗

It’s been a while since I’ve done any live events so I’m psyched to chat with Rich about my failures. 

Becuse those failures will lead me to the promised land.

🗣️ 𝗬𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀! 🫱🏼‍🫲🏾 Purpose-driven entrepreneurs trust me to help create a winning messaging strategy that makes a bigger impact.

[Today’s Discussion] 
Danny DelVecchio failed out of college and found his way into a role known for accepting anyone regardless of their educational background: retail sales. What started as a job to make ends meet turned into a 20-year career path. Like all sales professionals, Danny took his lumps, but he rose through the ranks and eventually landed a role as sales director for a global company, leading a team of fifty. A few years ago, he left the corporate world behind to start his own business. The road of entrepreneurship brought its own assortment of struggles and obstacles to overcome, but Danny demonstrated resilience time and time again.

[About Danny] 
Danny DelVecchio is an entrepreneur, coach, and content creator who specializes in helping founders and companies build their online presence and attract clients with video and content. His agency Content On Easy Mode has helped over 200 founders and companies generate millions in organic revenue without viral hacks, but by being the real human behind their profile photo. When he's not helping experts make content, you'll find Danny in Charleston, SC, with his wife and two boys; coaching basketball, perfecting his Italian cooking, and discovering the next great local restaurant.


[Connect with Danny]  
https://lnkd.in/eg-4JNxU  
https://lnkd.in/ep5b34vE    
https://lnkd.in/e4ZaCSVn   


[Connect with Rich] 
https://richperry.com  
https://lnkd.in/eFKYAztP   
https://lnkd.in/enCr6ncf    
(Help me rebuild on Facebook!)


🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/exr2K2VM

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