Most Series A startups have the same problem: your sales team spends more time on manual prospecting than actually selling.

I fix that.

I'm a GTM Engineer. I build the automated revenue systems that turn your outbound motion into a predictable pipeline machine.

What that looks like:
→ AI-powered lead enrichment and scoring
→ Multi-channel outreach that runs without babysitting
→ CRM workflows that don't leak leads
→ Systems that scale without adding headcount

One system I built generated $150K in new business in its first hour live.

I also host The Artificial Intelligence Podcast (350+ episodes, 200+ expert guests) - so I can connect you to the GTM leaders who've solved the problems you're facing.

Want the playbook? Download The Series A GTM Playbook free:
→ https://gtmengineeringservices.com/playbook

Jonathan Green

Shanee Moret

I help business owners build personal brands that attract better clients. 

The results of doing so for me and my clients have been: 
- Inbound sales  
- Email list growth 
- Speaking engagements
- Podcast guest opportunities
- Building engaged community
- Strategic partnerships and JV’s

and more…

To start to attract better clients on LinkedIn, go to www.YouGrow.club and register for the next FREE Masterclass.

If interested in one-on-one coaching, personal message me and we will schedule a consultation. 

Bilingual in English and Spanish. 


YouTube: https://www.youtube.com/@shaneemoretgrowthacademy

X: https://twitter.com/theshaneemoret

Founder

A community for high achievers to grow their online influence.

~1M Followers on LinkedIn I 267K LI Newsletter Subscribers I Marketing Strategist for CEO’s to Dominate Their Market on LinkedIn I Featured in Entrepreneur & Fortune

I don't want you chasing leads this year. Or relying on chasing leads in the DMs, or cold calling, or having to travel near and far to networking even

Open article: LinkedIn Strategy for B2B Experts in 2026: Build Inbound Authority in the Age of AI Search by Shanee Moret • 8 min read

LinkedIn Strategy for B2B Experts in 2026: Build Inbound Authority in the Age of AI Search

The first step to start marketing yourself on LinkedIn is NOT to optimize your profile. Especially for business owners. Because, how can you optimize if you don't know who you're optimizing for?

Doing so will lead to:
- Creating content consistently and not getting any leads 
- Getting inbound calls but they cannot afford your offer 
- Getting inbound calls that ghost you after the call or that say they will “think about it” because they are too early in the buying journey or do not care enough 

Either way it will result in wasted time,  energy and expertise and it could lower your morale and get in your head.

Here’s what has helped me personally and for my clients:

1. ONE mission for LinkedIn for the next 3-6 months. Usually aligned with the top business priority if you are leveraging LinkedIn to drive your business goals. For example, if your top business priority is to grow your email list, then leverage LinkedIn to grow your email list lol.

2. ONE person that you want to attract to your profile (the most likely to drive that top priority forward with the least level of resistance). Established business owners, you have leverage here because you have data. Analyze who those people are based on the data. Why they chose you, why they started with you when they did, etc.

3. ONE call to action. Double down on the CTA that has worked for closing that ONE type of person before. Don’t reinvent the wheel because you see what other people are doing. Do what works for you. For example, if calls have worked for you, no need to build a complicated funnel. Just do dm to call. Or call directly.

4. ONE category. You are marketing to both humans and AI now. Leverage the domain authority that LinkedIn has to signal to humans and AI outside of LinkedIn (like via Google search and Google AI mode) that you are the real deal in your niche. I would do this based on the top reason or top service/skill the top clients come to you and pay you for. For example, one of my clients now owns her niche inside and outside of LinkedIn because she doubled down on job search for med sales execs versus just job search for professionals. 

5. ONE offer. Many clients start with me and they have a very high ticket B2B offer and maybe are launching or thinking about launching a low ticket offer. They want to sell both at the same time. I have found that it is best the first 90 days to find the best messaging for the first offer and then when that is figured out, add messaging for the second one.

90% of energy should be allocated to defining these things (strategy) and 10% on profile optimization (positioning of the strategy) because when these things are clear the profile and positioning take care of itself. 

p.s. I created a tool to help you get clear on your strategy and optimize your profile, if you are interested in it message me on LinkedIn.

2026 LinkedIn Marketing Strategy and Profile Optimization Best Practices for Established Business Owners.  

Click here to optimize your LinkedIn profile: 
https://lnkd.in/eD9Qgvct

I’m one of those people that love to drive if I’m on a road trip. Like I’m the one who volunteers to drive because I like to think and enjoy scenery. At the same time I’m really not a car person at all. All that to say, I never thought I would like a Tesla  let alone the Full Self Driving, but I have been proven wrong. If you haven’t experienced FSD yet, I highly recommend. It’s something you have to experience. This is just a little snapshot of how FSD handles turns and driving down a semi windy road.

The king of kings. The emerald of emeralds. The sapphire of sapphires.

No alternative text description for this image

I used Anthropic Claude's Cowork for the first time. It organized 5,000+ files in my computer in 90 seconds. 

It found a file for me with a general query from a few years ago. 

It went into my inbox and deleted promotional emails and archived old conversations. 

It created visual charts based on an excel spreadsheet that I gave it from a recent webinar. 

It created a powerpoint presentation for me (with me copy and pasting a LinkedIn newsletter article) and giving it a screenshot for how I wanted the slides to look. The context and design was NEARLY PERFECT. All with just one prompt, in less than 5 minutes. 

Just like prompting ChatGPT became the norm over the last 2 years and changed buying behavior. This will too. 

Start to learn how to prompt a co-work agent. Do your best to get familiar with it to be able to anticipate how it will change your prospects buying behavior and needs within the next 6 months (because I'm sure every Anthropic competitor is about to release their version of cowork, and they will all get better faster than you can blink). 

For reference: Two years ago I had Claude computer use go to amazon and buy a Christmas tree for me. It took 20ish minutes. Claude cowork could do it in 2 minutes (easily). 

If you are a business owner, this will inevitably change your market. 

- Audit what you offer that is likely to be commoditized in the short term. 
- Focus on the highest value skills and services that are the hardest for AI to provide. 
- Be clear on who is most likely to buy those high value solutions

Make sure that your content reflects that shift accordingly. You must master your messaging!

Start to share your expertise CONSISTENTLY on long-form video and live video as often as you can. [Yes, I know you are busy, but I cannot overstate how critical this is]. 

Doing so will put you in the best possible position to:
- Earn trust with the right people at scale 
- Prove to AI that you are the expert that you say you are (so that cowork agents help you get found by more of the right people) 

Like Tony Robbins says, "Losers react and winners anticipate." 

#AI #Marketing #Strategy #Business #ClaudeCowork

LinkedIn newsletter and live video event strategy that will provide you with the most leverage as an established business owner in 2026:

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The Battle

Jonathan Green

Shanee Moret

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taplio

The Battle

Jonathan Green

Shanee Moret

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shanee Moret's LinkedIn Performance

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