🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

WebMD

At WebMD, I spearhead multimillion-dollar digital ad campaigns, ensuring precise targeting, seamless execution, and optimal performance. I manage $11M+ in Latin American & US Based advertising campaigns, conduct quality assurance (QA) for ad creatives, and collaborate with cross-functional teams—including sales, product, and inventory—to enhance ad operations (Google Ad Manager).

Additionally, I played a key role in launching WebMD’s podcast ad operations (Adswizz), leading software testing, campaign setup, and the development of a comprehensive instructional manual to streamline internal processes. I also conducted training workshops to empower my team with industry-best practices.

Key Contributions:
✔️ Manage $11M+ in Latin American & US base digital ad campaigns
✔️ Led the podcast ad migration & testing for WebMD & Medscape
✔️ Created and conducted team training on ad operations and systems

Advertising Operations & Podcast Operations

Fins Talk Sports Network

As a contributing producer for Fins Talk Sports Network, I oversee advertising strategies, marketing initiatives, and production efforts to grow the channel’s reach and engagement. I collaborate on content planning, sponsorship opportunities, and audience growth strategies to enhance the network’s impact across YouTube and social media platforms.

🔹 Key Contributions:
✔️ Develop and execute advertising strategies to attract sponsors
✔️ Oversee marketing campaigns across YouTube & Twitter/X
✔️ Contribute to production and content planning to enhance audience engagement

Head of Marketing and Advertising

KGEZ Radio 

As an independent contractor for KGEZ Radio in Montana, I managed radio traffic operations and accounting functions, ensured seamless ad scheduling, financial accuracy, and compliance with broadcasting standards. I worked closely with station owner and advertisers to optimize revenue streams, maintain precise records, and streamlined financial processes.

🔹 Key Contributions:
✔️ Oversaw commercial scheduling & traffic management for on-air ads
✔️ Processed contracts, payments, and monthly financial reconciliations
✔️ Ensured accurate bookkeeping, log reconciliation, and financial reporting
✔️ Optimized inventory & campaign performance to enhance station revenue

Radio Traffic Management Services - Independent Contractor/Consulting

Nimble Talent

I managed digital ad campaigns, CRM data, and social media strategies for clients across industries. I specialize in optimizing paid advertising across Meta (Facebook & Instagram), LinkedIn, and Google Ads—most notably handling campaigns for BECU (Boeing Employees' Credit Union).

Additionally, I oversee national advertising & agency data for Viral Gains, ensuring precision in campaign execution and reporting. My expertise extends to crafting engaging social media content that strengthens brand presence and audience engagement.

🔹 Key Contributions:
✔️ Managed ad campaigns for a major financial institution (BECU)
✔️ Organized and maintained CRM & advertising data
✔️ Crafted targeted, high-converting social media content

Digital Ad Ops / CRM Data Support / Organic Content Writer - Service Desk Operations

Ramsey Solutions

As the Advertising Traffic Manager for Ramsey Network, I directed ad placements across radio, podcast, streaming, and newsletters, managing a $30M+ advertising portfolio. I played a pivotal role in inventory management, campaign optimization, and software migrations to improve efficiency and ad performance.

I led the implementation of Megaphone (Spotify’s podcast hosting platform) and streamlined digital ad operations across Ramsey’s multi-platform media network. Additionally, I optimized advertising revenue strategies, increasing revenue by $300K annually for Ramsey Network Shows

🔹 Key Contributions:
✔️ Managed a $30M+ ad portfolio across radio & digital platforms
✔️ Led the Megaphone podcast hosting migration & commercial ad integration
✔️ Increased revenue by $300K annually through inventory optimizations


----

Advertising Traffic Coordinator (initial role)

I played a key role in ad trafficking, scheduling, and campaign execution for Ramsey Network’s radio, podcast, and digital advertising. I worked closely with sales teams, media planners, and clients to ensure accurate ad placements and seamless execution across platforms.

My responsibilities extended to billing, revenue reporting, and campaign optimizations, where I provided insights that helped maximize ROI and ad efficiency.

🔹 Key Contributions:
✔️ Assisted in managing multi-platform ad campaigns
✔️ Provided billing & revenue reports to optimize ad sales
✔️ Ensured on-time, accurate ad placement & trafficking

Advertising Traffic Manager, Ramsey Network

Salem Media Group

As Station Traffic Manager & Business Manager at Salem Media Group, I oversaw broadcast traffic, commercial scheduling, and ad production to ensure seamless programming. I successfully led a major software migration from DeltaFlex to Wide Orbit, significantly improving efficiency.

Additionally, I participated in budget & commission meetings and identified opportunities to increase ad revenue through strategic placements and programming.

🔹 Key Contributions:
✔️ Led a successful software transition from DeltaFlex to Wide Orbit
✔️ Managed commercial scheduling & traffic operations
✔️ Played a key role in budget & revenue planning

Broadcast Traffic Manager & Business Manager

I began my radio career at Salem Media Group, where I gained hands-on experience in marketing, promotions, and traffic operations. I assisted in advertising campaign coordination, bilingual marketing initiatives, and sales team support.

My contributions included translating marketing campaigns into Spanish, expanding the company’s reach in diverse markets, and identifying over 500+ potential leads.

🔹 Key Contributions:
✔️ Supported advertising, marketing, and promotions teams
✔️ Translated campaigns to expand Spanish-speaking audience reach
✔️ Identified 500+ sales leads, 60% being Spanish-speaking

Broadcast Traffic Assistant

Picture Show Entertainment, LLC

Directed day-to-day activities of a staff of 10-15 team members; identified and assessed skills-based training needs and evaluated the adequacy of safety and facility improvement programs. Played an integral role in leading theater operations, including overseeing opening and closing procedures. Prepared daily communications and reports to monitor and evaluate theater performance.

Oversaw and led cash handling procedures; responsible for cash drawers, petty cash, and deposits.

Assisted in inventory process, maintaining accuracy and optimum inventory while placing and receiving orders as needed.

Assistant Manager

Univision Communications Inc.

Univision Puerto Rico- opportunity given to me before attending college

Casting Assitant,  Production Assistant - Objetivo Fama

I was working on-site up until October 2022, when I transitioned to remote work. It’s been a great shift that’s allowed me to explore new opportunities, connect with a wider range of teams, and continue growing in my career.

My name is Tatianna and I have over a decade of experience in advertising operations, I excel at the intersection of media, technology, and strategy, ensuring that digital, radio, and podcast campaigns run smoothly. From managing multimillion-dollar ad placements to optimizing campaigns across various platforms, I bring precision, problem-solving skills, and innovation to every project.

Key Strengths:

- Ad Operations & Campaign Management: Overseeing multi-platform campaigns across digital, radio, and podcasting.
- Broadcast & Podcast Expertise: Leading software migrations and ad integrations for major media networks.
- Strategic Problem-Solving: Enhancing workflows, increasing revenue opportunities, and driving digital transformation.
- Bilingual (English & Spanish): Connecting markets and expanding advertising reach in Latin America.

As the media landscape continuously evolves, I am passionate about adapting, innovating, and delivering results

Whether in traditional broadcast, digital media, or the rapidly growing podcast industry. Let’s connect and explore how we can develop impactful advertising strategies together!

taplio

The Battle

Sertac Yaman

Tatianna M. I.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?