Ymn Group Technology

• Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
• Spearheaded a 55% year-over-year revenue growth through rebranding and content strategies on Amazon, utilizing Seller Central, Jungle Scout, and Helium 10
• Coordinated with marketing, sales, IT, and logistics to integrate e-commerce, manage promotional inventory, and reduce excess stock by 19%.
• Facilitated bi-weekly stakeholder meetings to update teams, gather feedback, and align product development milestones with company strategies, increasing alignment with business objectives by 20%.
• Analyzed customer behavior and purchasing patterns, identifying trends that led to a 27% increase in customer retention rates.
• Optimized online customer experience by unifying omnichannel efforts and ensuring a smooth, personalized, and consistent purchase journey.
• Engineered PPC strategies that resulted in a 25% reduction in cost per acquisition
• Implemented data-driven methodologies that boosted customer satisfaction by 30%, leveraging GA4 analytics for insights into customer behavior and preferences

Chief eCommerce & Digital Officer 

•	Executed full P&L, meeting budget targets and optimizing proﬁtability, achieving a 20% annual revenue increase across Amazon and other eCommerce marketplaces through strategic operational improvements
•	Revamped operational workﬂows through ERP system integration, achieving a 20% reduction in delivery times and boosting productivity metrics by 15%
•	Drove international expansion eﬀorts, generating a 40% increase in global sales revenue with a focus on omni-channel strategy and DTC initiatives
•	Executed cost-reduction plans with innovative analytical solutions, streamlining operations to boost profit margins by 10% and enhance CLV through data-driven CRM tactics
•	Performed A/B testing (Google Optimize, Optimizely) on website design and content, leading to a                  45% increase in user engagement
•	Led a 15-person team for a B2C brand, overseeing PR, social media, email marketing, blog management, retail outreach, and brand partnerships

Director of Ecommerce-Omnichannel

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 
We're a dynamic company driving growth in both direct-to-consumer (DTC) and business-to-consumer (B2C) markets.  Our expertise spans brand strategy, digital and omni-channel strategy, cross-cultural adaptation, and team leadership.

• Orchestrated a cross-functional team of 12, launching a new product line that generated $1M in sales
• Re-platformed from Magento to Shopify, managing vendor selection, project management, 3PL/IMS integration and achieved a 72% cost reduction and grew DTC channels by 201% in 3 years
• Devised a targeted email marketing strategy, optimizing subject lines and call-to-actions; achieved a 20xROI, increasing click-through rates and overall sales
• Elevated Shopify website's SEO and SEM performance, achieving a 25% increase in organic search traﬃc and a 20% enhancement in site visibility within a three-month period
• Diversiﬁed sales channels, achieving 50% revenue growth by optimizing promotional strategies and leveraging ERP integration for operational eﬃciency
• Restructured agile development workﬂow, leading to a 40% reduction in time-to-market and boosting site engagement through strategic and continuous roadmap enhancements

Head of Ecommerce

The Coca-Cola Company

Business System Analyst

➯15 years of executive leadership in eCommerce and digital strategy
➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit.
➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies:
• Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81%
• Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69%
➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization.
➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify.
➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months
➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods.

If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football.
I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at sertacyam@gmail.com

Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills

Sertac Yaman

A.P. Moller - Maersk

A.P. Moller - Maersk is an integrated transport and logistics company; going all the way, together, for our customers and society. ALL THE WAY is our commitment to connect the world so that everyone has both the possibility and the ability to trade, grow and thrive. The company employs roughly 93.000 employees across operations in 130 countries.

Regional Head of Digital Marketing - Maersk North America

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn and get 1% better each week.

Member

Project Verte

Project Verte is a comprehensive digital commerce ecosystem that enables Sellers to focus on what matters most...Growing their brand. 

Our end to end capabilities include:
Marketplace hosting and third party management
Multi site inventory planning and replenishment
Distributed order management
2 day nationwide fulfillment
Transportation management
Returns
Customer care

Sr.Director Of Growth & Strategy

Wooqer

Wooqer is a business platform that facilitates 2-way communication & collaboration between locations. Business users can create their own processes & workflow, launch, track and derive insights from outstanding analytics on everything. 

Wooqer believes that good business processes should be a lot simpler and flexible than the software packages people buy to run those processes today. Wooqer solves that problem. In absence of a platform like Wooqer, most processes are run on spreadsheets, emails & SMS’s - these constitute over 60% of all such flows!

Wooqer today is acclaimed as the #1 adoption platform and works with 100+ clients including prominent organizations like Aditya Birla, Tata, Mahindra, Landmark Group, RAI, +many more.

Business Head

Targetti

Conducted Market Research across the country and evaluated different business models and as a result prepared detail business plans with clear goals and objectives.

Networked and secured financial resources for new operations.

Assisted with sales/tender proposals and managed strategic relationships.

Client account development and sales for North and West.

Business Development Manager

The Times of India

•	Developed feasible yet effective media strategies for institutions/corporations and generated maximum response for the clients through various medium.

•	Brand development – Worked out ways and means to reach the right target group through various events.

Officer

I help your audience see you, what you stand for, the problems you solve, and most importantly, I help you get your audience one step closer to *their* goal, not yours.

I came from a South Indian town 3km wide, and won a scholarship to the US at 17. I had never left my home country - I couldn't even speak a full sentence in English.

I had never even been on a plane - and now I’ve jumped out of one 7 times (and counting!)

And now I'm leading digital marketing for Maersk North America.

I execute ABM campaigns, and like most marketers today, I recommend that you try it if you are in the B2B space. Why? Because not everyone is your customer. 

But what makes me stand out? That the fact I know ABM cannot be your only strategy, just like demand generation cannot be your only strategy. 

I lead with what your business needs long term and not which shiniest strategy or platform can be retro-fitted to bring short term results.

If you’re:

👉A marketer
👉Budding Skydiver
👉Bibliophile
👉Passionate about sustainability
👉Advocate for true equality,

Let’s talk.

Email is best: saranya.senguttuvan@maersk.com

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Sertac Yaman

Saranya Senguttuvan

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