🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

Conwi Consulting LLC

• Established strategic operational logistics and customer relationship management for an automotive dealership, fostering efficient workflows.
• Drafted and managed project plans, work breakdown structures, and contracts for a graphic design firm, ensuring successful project completion.
• Devised a strategic plan for an educational start-up, aligning objectives with market demands and facilitating scalable growth.
• Developed and executed a strategic plan to increase brand awareness and online sales, resulting in an increase in website traffic.

Owner & Project Management Consultant

Opportunities For Learning

• Successfully managed and executed professional development training and projects with a 95% on-time completion rate for over 6 years, ensuring cost and schedule adherence, compliance, and success.
• Led a team of 5 through the instructional design and implementation of our regional enrichment program, offering necessary training for clients, completed within 4 months.
• Strategically planned and executed an intervention project, providing 225 hours of support for clients, resulting in a 25% improvement in utilization.
• Achieved a 100% compliance rate with 6 emergency drills per year, enhancing emergency preparedness through our comprehensive safety program management for the past 5 years.

Educational Project Manager

• Effectively managed the regional instructional program, trained 7 new hires, and provided ongoing support to all staff members in the region, resulting in improved instructional practices and outcomes.
• Conducted change management by training team members on new technology, resulting in a seamless transition and increased productivity for the department.
• In 1 year, planned, created, and implemented innovative curriculum redesign, elevating client engagement and academic success.

Instructional Coach 

Upwork

• Managed a 4-month city council campaign, overseeing strategy, social media management, and marketing efforts. Successfully achieved 4,177 votes by the end of the campaign.

Freelance Project Manager

Options For Youth

• Led professional development training for all school sites in San Bernardino, resulting in an increase in utilization.
• Initiated & helped execute Teacher Throwdown, which is a project that provided instructional enrichment to increase their proficiency scores for our clients.

San Bernardino City Unified School District

• Oversaw professional development training, yearbook, and journalism program, fostering a creative and enriching environment for clients and stakeholders.
• Successfully managed the newspaper and yearbook programs, providing clients with valuable hands-on training in journalism and publishing.

With over 15 years of experience in leading and executing various projects and programs, I am a professional project manager who creatively helps people and organizations achieve their goals. I have a BA in Sociology, Option in Criminology from California State Polytechnic University-Pomona, and multiple certifications in project management, such as Google Project Management: Specialization, Certified Associate in Project Management (CAPM)®, and Project Management Professional (PMP).

Currently, I work as a Project Management Consultant at Conwi Consulting LLC and as an Educational Project Manager at Opportunities For Learning, where I apply my skills and experience in interpersonal communication, project coordination, writing, instructional design, curriculum development, training, assessment, data-driven decision making, and emergency preparedness. I have expertise in educational project management, leading and executing various projects and programs. I am looking to further develop my project management skills and experience in an organization with a positive mission.

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The Battle

Sertac Yaman

Roderick Conwi

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