🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

Brookwood Baptist Health

• Direct and support physical therapy care for a 300-bed hospital across all medical-surgical and critical care units.
•Manage delivery of care for the following: integumentary, cardiovascular (heart failure, interventional cardiology – cath, stents, angioplasty, ablation, septal and appendage closures, TAVR, CABG) orthopedic (surgical, non-surgical), neurology, immunology, oncology, endocrinology, respiratory, and nephrology. 
•Cultivate relationships with medical providers.
•Identify local and regional market needs.

Clinician/Practitioner

Self Employed

•As an Independent Healthcare Consultant, I leverage my medical education and clinical experience to create client-focused preventative, rehabilitative, and wellness solutions and plans.
•Plan and execute sales and marketing strategies to secure potential clients and generate revenue.
•Provide VIP services including customized action plans.

Consultant

Cullman Regional Medical Center

Travel/Contract Role

•Prioritized and handled multiple critical tasks with 24/7 availability to support 50+ home health clients.
•Lead continuous communication for patient direction and problem solving.
•Reduced claim rejections by 20% through implementation of standardized outcome measures to track data and improve quality control.
•Facilitated continuity of care and problem solving.
•Streamlined reimbursement processes by 70%. 
•Designed program to improve accuracy and efficiency of patient data.

Case Manager

LHC Group

Travel/Contract Role

•In this fast-paced environment, I organized, coordinated, evaluated, and monitored all physical therapy services for a case load of 50+ clients throughout multiple counties.

Encompass Health

•Directed skilled physical therapy services for clients across territory of five counties.
•Lead and managed team of four Physical Therapist Assistants.

VNA of Cape Cod

Travel/Contract Role

• As with similar Clinical Case Manager roles, I 
directed and provided physical therapy services for a wide range of clients.
•Obtained and analyzed Centers for Medicare and Medicaid Services (CMS) data.
•Ensured compliance with state and federal regulatory requirements and CMS guidelines.

FYZICAL Therapy & Balance Centers

Travel/Contract Role

As Interim Clinical Director, I managed organizational processes including administrative and clinical operations, scheduling, clinical documentation, and billing.
•Increased patient caseload by 50%.
•Streamlined organizational processes including administrative and clinical operations, scheduling, clinical documentation, and billing. 
•Supervised Physical Therapist Assistants, support staff, and administrative staff.

Director Clinical Operations

CORA Physical Therapy

Travel/Contract Role

•Generated 5 evaluations and 12+ treatments, daily, in a high-volume clinic with consistently changing priorities. 
• Recognized by referring physicians as preferred physical therapy provider for evaluation, diagnosis, and treatment of vestibular disorders.

Cobb Pediatric Therapy Services

•Hired mid-school year to revitalize comprehensive physical therapy programing across grades K-12 for urban school district. 
•Directed caseload of 90 students spanning 26 schools. 
•Ensured compliance with Alabama State Department of Education and Section 504 of the Rehabilitation Act.  
• Developed Individualized Education Plans (IEP) in accordance with state and federal guidelines, adhering to the Individuals with Disabilities Education Act (IDEA). 
•Conducted evaluations, created plans of care, and provided student, staff, and family training. 
•Collaborated with educators, allied health professionals, and educational staff to ensure understanding of client needs and contribute to Individual Education Plans.

Director of Physical Therapy

Champion Sports Medicine

•Specialized in evaluation, assessment, and treatment of neurological, cardiovascular, and orthopedic diagnoses.

Doctorate-level healthcare professional, consultant, and manager with over a decade of experience in acute and critical care and outpatient settings. 

Proactively identifies patient and provider needs in order to deliver efficient and effective solutions. I provide industry expertise working in collaboration with colleagues across all healthcare disciplines. 

Extensive education and training in medical sciences has provided a strong working knowledge of disease processes and therapeutic interventions across multiple specialties including: dermatology, immunology, cardiovascular, neurology, and oncology. I have completed continuing education courses, studied research, and recognized and participated in current trends in these specialties. 

Knowledgeable, employing industry-specific language and ability to convey clear information supported by high-quality medical research.

Throughout my career, I have supervised and trained staff in clinical competency – utilizing evidence-based practice and research as the foundation.

I strive for proactive communication, team leadership, and – most importantly – to develop meaningful client relations and improve patient outcomes along the continuum of care.

taplio

The Battle

Sertac Yaman

Kelli Hansen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?