🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

Advocate Aurora Health

Assisted physicians in the cardiology clinic with the documentation of patient care and placing orders, resulting in an increased productivity rate of 85%, as well as an increase in overall patient satisfaction scores by 30%.  
Developed and implemented a 50+ page resource guide which was provided to all new scribes and nurses during onboarding, resulting in a 2 week reduction of required training time.
Trained 10+ newly-hired medical scribes to improve their knowledge of medical terminology, HIPAA compliance, and utilization of the Electronic Medical Record system (Epic Ambulatory/Cupid).
Assisted in the creation of new progress note templates specified for each medical providers’ preferences, resulting in increased clinic efficiency and accuracy of  documentation by 10%.

Medical Scribe

University of Wisconsin-La Crosse

Executed an independent undergraduate research project studying the effects of hibernation on thirteen-lined ground squirrels with the assistance of my mentor. 
Performed microscopic tissue dissections, immunofluorescent staining, data collection, and statistical analysis using SPSS. 
Assisted in producing a scientific abstract based on the project results, as well as constructed a scientific poster which was presented at the regional Hibernation 3.0 conference in Duluth, Minnesota.

Undergraduate Research Assistant

👋🏻 Hi, my name is Katie.

🎓 I’m a college graduate with a Bachelor of Science in Biology.

🌆 I currently reside in south-eastern Wisconsin. Although my goal is to move to Denver in the future🗻

📚I have spent 4+ years as an Epic end-user working in a clinical environment. Three of these years I spent working as a medical scribe in an outpatient cardiology clinic, with the goal of reducing the amount of clicks in the EMR (Epic Ambulatory and Cupid) that is burdening our clinicians, while increasing the number of patients the clinical is able to see on a daily basis. 

💭Going forward, I am looking to continue this same goal to reduce healthcare worker employees while improving patient outcomes. However I am looking to pivot into the the technical side of healthcare, by working on changing and improving the Epic system as an Epic Analyst or Applications Analyst. Other positions I am interested in include IT Project Coordinator and Clinical Implementation Specialist. I have recently been developing my technical skills through taking Excel and SQL courses online. I additionally successfully conquered the Epic Sphinx test in 8/2022. 

💪🏻 Training & Resource Development I Research Techniques I Data Collection & Analysis I Attention to Detail I Effective Communication 

🦥 I’m a strong believer in that laughter is the best medicine. I enjoy memes and standup comedy. I’m also really into german cars!

taplio

The Battle

Sertac Yaman

Katherine Busniewski

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