🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

BOSS Assistants

ApproveMe

Brand Ambassador & Operations Assistant

Birkic & Lynch Real Estate Group

Real Estate Administrative Assistant

Pagnotta Industries

Office Manager

Prime Vet Corporation

Executive Assistant

Upside Software

Sales Support Analyst

Trail Appliances AB/SK

Customer Service Coordinator

bossassistants.com 💻 | Make an Administrative Hire that Lasts | Investments | Always caffeinated ☕

I'm passionate about helping entrepreneurs grow and manage their business without sacrificing their well-being. 

Which is why I built a team that specializes in providing comprehensive support to help you achieve greater visibility and avoid burn out. 

We've designed our services specifically to enhance your online presence and optimize your business:

• Social media management
• Blog content creation
• PR and media placings
• Podcast guest bookings
• Lead magnet development
• Executive assistance for day-to-day tasks

If you're curious about how I might be able to support your journey towards greater impact and time freedom, send me a message or book a call with me (link in my featured section).

Jordan Eaton

If you're posting content but not making sales?

Your audience only cares about one thing.

Their problems, and how they can solve them without wasting time or money.

Before I write any content, I ask myself: WTF? (What's Their Focus)

Then I run every post through the C.A.R.E. framework.

C - Context (what's happening in THEIR world?)

What's actually happening in their world right now?

Are they turning down opportunities because they're maxed out?
Spending hours on social media with nothing to show for it?
Feeling stuck at the same revenue level?
Start there. 

A - Action (what can they DO with this?)

Your content should give them something they can implement today.
Not "inspiration." Not theory.
A specific next step they can take in the next hour.

R - Relevance (is this urgent for them RIGHT NOW?)

Timing is everything.
Are they actively looking for this solution? 
Is this pain point keeping them up tonight?

E - Emotion (what shift are you creating?)

Take them from frustrated to hopeful.
Overwhelmed to capable.
Stuck to moving forward.
Every post should create an emotional transformation.

Here's the truth about content that converts.

- It's not about you. 
- Your achievements. 
- Your processes. 

It's about them. Their struggles. Their wins. Their next step forward.

This works for every piece of content you write.

LinkedIn. 
Email. 
Website copy. 
Everything.

Before you hit publish on your next post, ask yourself: WTF? (What's Their Focus)

Then run it through C.A.R.E. to make sure you're delivering real value.

If your content doesn't pass both tests? Rewrite it.

Jordan Eaton ☕

Entrepreneur | Brand Visibility Expert | Helping Founders Leverage Time | Always caffeinated

Who doesn't want extra cash for the holidays?

As a business owner or professional, you probably know at least one other entrepreneur who's struggling right now.

They're working long hours and on weekends.

They're missing family time because they're stuck answering emails.

They're ignoring marketing their business because they don't have time.

You know exactly who I'm talking about.

- Maybe it's your colleague who's always stressed.
- Maybe it's your friend who keeps saying "I need to clone myself."
- Maybe it's the small business owner in your network who's doing everything on their own.

Here's where you can get into the holiday spirit and help out a friend while also treating yourself in the process. 

Refer them to BOSS Assistants, and we'll send you $200 when they sign up.

We handle social media management, content writing, admin tasks, website design, call answering, podcast promotion, and more.

We work with North American entrepreneurs who are ready to stop trading time for money and start building a business that works for them.

Your referral could be the thing that finally gets them their time back, and that's the real gift 🎁.

Comment "GIFT" below and I'll send you the link to the referral form.

taplio

The Battle

Sertac Yaman

Jordan Eaton

Followers

Posts

Engagements

Likes

Performance ScoreJordan Eaton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sertac Yaman

Jordan Eaton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Eaton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJordan Eaton's LinkedIn Performance