Ymn Group Technology

• Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
• Spearheaded a 55% year-over-year revenue growth through rebranding and content strategies on Amazon, utilizing Seller Central, Jungle Scout, and Helium 10
• Coordinated with marketing, sales, IT, and logistics to integrate e-commerce, manage promotional inventory, and reduce excess stock by 19%.
• Facilitated bi-weekly stakeholder meetings to update teams, gather feedback, and align product development milestones with company strategies, increasing alignment with business objectives by 20%.
• Analyzed customer behavior and purchasing patterns, identifying trends that led to a 27% increase in customer retention rates.
• Optimized online customer experience by unifying omnichannel efforts and ensuring a smooth, personalized, and consistent purchase journey.
• Engineered PPC strategies that resulted in a 25% reduction in cost per acquisition
• Implemented data-driven methodologies that boosted customer satisfaction by 30%, leveraging GA4 analytics for insights into customer behavior and preferences

Chief eCommerce & Digital Officer 

•	Executed full P&L, meeting budget targets and optimizing proﬁtability, achieving a 20% annual revenue increase across Amazon and other eCommerce marketplaces through strategic operational improvements
•	Revamped operational workﬂows through ERP system integration, achieving a 20% reduction in delivery times and boosting productivity metrics by 15%
•	Drove international expansion eﬀorts, generating a 40% increase in global sales revenue with a focus on omni-channel strategy and DTC initiatives
•	Executed cost-reduction plans with innovative analytical solutions, streamlining operations to boost profit margins by 10% and enhance CLV through data-driven CRM tactics
•	Performed A/B testing (Google Optimize, Optimizely) on website design and content, leading to a                  45% increase in user engagement
•	Led a 15-person team for a B2C brand, overseeing PR, social media, email marketing, blog management, retail outreach, and brand partnerships

Director of Ecommerce-Omnichannel

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 
We're a dynamic company driving growth in both direct-to-consumer (DTC) and business-to-consumer (B2C) markets.  Our expertise spans brand strategy, digital and omni-channel strategy, cross-cultural adaptation, and team leadership.

• Orchestrated a cross-functional team of 12, launching a new product line that generated $1M in sales
• Re-platformed from Magento to Shopify, managing vendor selection, project management, 3PL/IMS integration and achieved a 72% cost reduction and grew DTC channels by 201% in 3 years
• Devised a targeted email marketing strategy, optimizing subject lines and call-to-actions; achieved a 20xROI, increasing click-through rates and overall sales
• Elevated Shopify website's SEO and SEM performance, achieving a 25% increase in organic search traﬃc and a 20% enhancement in site visibility within a three-month period
• Diversiﬁed sales channels, achieving 50% revenue growth by optimizing promotional strategies and leveraging ERP integration for operational eﬃciency
• Restructured agile development workﬂow, leading to a 40% reduction in time-to-market and boosting site engagement through strategic and continuous roadmap enhancements

Head of Ecommerce

The Coca-Cola Company

Business System Analyst

➯15 years of executive leadership in eCommerce and digital strategy
➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit.
➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies:
• Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81%
• Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69%
➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization.
➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify.
➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months
➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods.

If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football.
I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at sertacyam@gmail.com

Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills

Sertac Yaman

Self Plus Plus

Self Plus Plus started in late 2019 as a result of a mastermind session where Jonathan got the idea to help others like one of his employees he'd been helping in the preceding years.

Throughout his time as Chief Empowerment Officer, Jonathan has undertaken just about every task needed to successfully run a business, from bookkeeping through to marketing.

In this role, Jonathan runs a small team of part-time and casual employees to ensure his clients receive the best support and get the best outcomes.

Chief Empowerment Officer

Finny Migs

Finny Migs started life as a coffee and Lego minifig subscription service.  When that failed to take off, Jonathan changed tracks and went into selling individual Lego pieces online, based on his previous experience as a customer in that industry.

Over the years, Jonathan has taken on several employees from diverse backgrounds and mentored them to the point where their self-confidence and skills allow them to thrive in the workplace.

Recently, Jonathan sold off his Lego inventory due to the overwhelming amount of labour involved in parting out Lego sets and adding them to his inventory, and moved the business towards selling used books on eBay.

Over the years, Jonathan also developed a custom platform using PHP that interfaced with several marketplaces in order to streamline operations and improve customer service quality.

Chief Executive Officer

Holmesglen Self-Employment Assistance

In this role, Jonathan works with participants of the Self-Employment Assistance scheme to help people starting their businesses overcome obstacles preventing their business from growing.

Some of the issues he's helped with include marketing, operational processes, finances and IT.  Businesses he's worked with range from market retail through to graphic designers and other professional services.

Business Coach

Australian Federation of Disability Organisations (AFDO)

In this role, Jonathan delivered training to participants on how to get the most out of their NDIS plans using the knowledge he's acquired over the past few years working in the industry.

Training Facilitator

ACT Education Directorate

•	Provide advice to ensure future ICT systems align with business requirements
•	Perform research and testing to identify potential new technologies for implementation
•	Analyse business processes and ICT infrastructure usage to identify areas for improvement
•	Liaise with technical implementation teams and third party vendors to ensure strategic business needs are going to be met through current and upcoming ICT projects
•	Provide technical advice to project management teams as required

Assistant Director

Morpho

•	Provided vendor support for biometric systems running on multiple operating systems
•	Guided junior system administrators, management and clients on various technical matters
•	Performed root cause analysis and implemented fixes for recurring incidents
•	Installed, upgraded and maintained system hardware/software in test and production environments
•	Liaised with stakeholders regarding the installation, upgrade, maintenance and support of systems
•	Decommissioned servers and legacy systems
•	Developed applications to automate labour intensive processes
•	Performed bug fixes and added enhancements to existing software products
•	Developed in-house prototype applications
•	Ensured jobs were completed within the acceptable time-frames if possible, otherwise advised customers of possible delays and reasons for those delays
•	Receive and handle calls after hours and with minimal supervision
•	Ensure that the quality of work of both peers and myself is of the highest standard
•	Compiled reports for management

System Administrator

Thales

•	Provided technical guidance to management
•	Performed workstation and data centre hardware and software installation and migration
•	Created scripts to automate reporting procedures
•	Managed the installation test lab
•	Managed the Request For Information process between internal and external stakeholders
•	Created, modified and reviewed project documentation
•	Contributed to the planning of the IT hardware and software installation for server and desktops
•	Worked in a high security environment

Installation Team Technical Liaison

DSTO

•	Managed incidents and change requests as per the ITIL framework
•	Provided on site second level desktop and server hardware support

Site Support

•	Provided first and second level incident and change management support services
•	Compiled reports for stakeholders with relation to service levels
•	Undertook user administration work creating and modifying user accounts on various networks
•	Identified incidents with a high impact on network availability
•	Liaised with stakeholders ensuring prompt resolution of high priority incidents
•	Automated a number of processes to help increase the productivity of the reporting team

Service Desk/User Administrator/Reporting Analyst

TEDx Speaker & Author | Creating Competitive Advantage and Opening Talent Pipelines for Business Leaders Through Neurodiversity

Navigating over two decades across business, corporate, and government sectors, Jonathan transformed his personal challenges with autism and ADHD into a career that underscores the immense value of neurodiversity in the workforce.

A renowned keynote speaker and expert in the field of neurodiversity employment, Jonathan's message is clear: Neurodiverse talent is the untapped goldmine of innovation, problem-solving, and unique perspectives. His upcoming book, Think Different, Win Big - is an invaluable resource, providing businesses with strategies to unlock this potential and, in turn, reaping the competitive benefits.

For business owners and executives eager to gain a competitive edge or explore new talent avenues, Jonathan delivers compelling keynote speeches and workshops tailored to the transformative power of neurodiversity in the workforce. With firsthand experience - from thriving in dynamic environments to enduring challenging workplaces - he possesses a unique vantage point. His coaching and training enterprise not only aids neurodiverse individuals but also guides businesses in creating a robust, inclusive talent strategy. By embedding neurodiversity into your organisation's DNA, you're not just championing inclusion; you're also positioning your business at the forefront of innovation.

If you're a forward-thinking executive, business owner, or an event organiser catering to these audiences and you're passionate about reshaping talent strategies for a competitive advantage, Jonathan encourages you to reach out. Together, we can lead the charge in championing neurodiverse employment.

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The Battle

Sertac Yaman

Jonathan Laloz GAICD

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